After The Industrial Revolution in 18th century, constructions were done with universal material (concrete) in everywhere instead of using materials that are produced in each country because of development of industry material and transportation. This change caused the buildings to become trite with no local characteristics. Hereupon, the study intends to understand the essence of matter and restore various construction methods of each matter with the topic of 'Immateriality'. Immateriality is the revealed concept based on Materiality. Consequently the process and characteristics of immateriality shown on the works of Kuma Kengo and Herzog & de Meuron, three kinds of features can be found of immateriality expression mode. They are as in the following. First, there is a mode of transforming the shape and properties in physical or psychological way by observer. Second, there is a mode of conflating the shape and properties in physical or psychological way by observer. Third, there is a mode of mixing the shape and properties in physical or psychological way by observer.

The purpose of this study is to provide the connectivity between the preference of architectural buildings and automobile companies as the most widely used background images for automobile advertisements. Based on the familiarity of the brand, the complexity of the message, and the novelty of the advertisement, this research is discovered with preferred images of automobile companies as well as the connectivity by analyzing architectural buildings emerging with various background images of automobile advertisements. After analyzing all three elements for the advertising communication, the conclusions through case investigations of nine automobile companies are the below. Firstly, the familiarity of the brand from nine automobile companies was high ranked satisfaction scores after questionnaire surveys. Secondly, all the aspects for the space, formative, material, height, and utilization related to the complexity of the message are not only matched the preferred images which automobile companies persue but the same preferred design elements after reviewing the most preferred and next most preferred images from the companies. Lastly, the methods for emphasizing the automobile itself which is related to the novelty of the advertisement simplify background images along with preferred artificial structures.

This is a study on the application of a dialectic way of thinking in terms of design methods, and has contents about the formation of new visual and the ways of process that are triggered by cognitive introspection. A ccordingly, the study has its purposes in interpretation and recommendation of new methodological systems around dialectic principles and ways of thinking on the works of the Dutch Architecture Exhibition carried out in Korea in 2013, with the theme of "Reuse" among the aspects expanding since the reflexive modernization. Firstly, the basic features of Dutch designs were connected to dialectic ways of thinking. After studying the basic concepts of dialectics from Greek philosophies to Kant, Hegel, Marx and Benjamin, the aspects of applying them onto creative works such as art, architecture and design were methodologically systematized. Through this process, it was confirmed that the existing concepts are newly rearranged rationally, logically and scientifically based on dialectic ways of thinking rather than subjectively or emotionally. From the study of the 12 art works, it was confirmed that the value of use and potential obstacles have been used as a design solution. Also, the process which is juxtaposed with the result by itself has been expressed and causes the alienation effect. Therefore, such dialectic ways of thinking was organized into a procedural flow of contradictory recognition on situations, drive due to negativity, mutual penetration, mutual transformation, abstraction, verbalizing and creation of new concepts, and it was confirmed that such finding was valid in securing creative possibilities as 'New Uses' rather than 'Re-uses'.

The early post-war modern architecture introduced to Korea in the 60's and 70's have reached its 50 year cycle to emerge as candidates for the registered heritage. However, conservation is a complicated topic when applied to modern architecture due to its social and political status among general public, and is often a sacrificial target for demolition or insensitive alteration. This research tries to identify significant values extracted from the intrinsic characteristics of modern architecture, that can be applied to conducting successful renovation projects on modern architecture. The conservational values of modern architecture to be maintained are identified in this paper as: flexible open space, material and structural system, and extension of interior-exterior relation. These values are examined through the filter of comparative analysis on domestic and international conservation standards, along with cross-examination on recently renovated local works performed on the modern architecture of the period. This research aims to bring focus on conducting respectful conservation and renovation to modern architecture by identifying the significant values that is intrinsic to the modern architecture and is worth preserving.

Over the 30 years of practice, most of David Chipperfield's design projects shows that there are several unique design methods and characteristics applied in the design processes. 'Form Matters' exhibition held in London Design Museum in 2009 was crucial opportunity to summarize his architectural philosophy. The main target of this study is to analyze the Chipperfield's consistent design methods and their meaning based on his architectural philosophy. In chapter 2, his architectural background, early projects and the essence of 'Form Matters' exhibition were studied. In chapter 3, the projects built after 2000 were summarized and main design method that is 'Fragmentation & assemblage' were extracted from them. After selecting 6 case projects, each cases were analyzed in detail based on 3 analytical elements: A) Reason to segment the given volume into smaller volumes, B) Relationship between Fragmentation and Program, C) Relationship between Fragmentation-Assemblage and Interior/Exterior Space. In chapter 5, case analysis were summarized and deep meaning of design method were researched. This study founded that Chipperfield has used Fragmentation-Assemblage method to get 'flexible respond to site conditions', 'appropriate composition of program and space', 'various visual-perceptual experience through intermediary space and materiality'. As a conclusion, his unique design method has a role to logically and aesthetically spatialize all the given contextual situations into a specific architectural 'form'.

The purpose of this study is to analyze about the extension of user experience in the digital space. Through the digital technology and virtual space, the city's new environment is being changed. it makes people activate their aesthetic experience. Simultaneously, it elevates satisfaction levels regarding people's aesthetic experience. Research methods and settings of the range to study on the Extension of User Experience are as follows: First, establish digital space's characteristics comparing digital space at the structural change-points in modern society. Second, experience's approch way through the digital media in the contemporary space. And understand the concept about a variety of User Experience. Third. to classify the elements of access control for the user experience. Experience is being expanded through the generation process. Fourth, investigate analysis of the case studies, focused on the architecture and space design_Media installations that appear in the city park, the city's landmark buildings facade, the building facade by offering commercially applied for brand marketing_ announced through the media recently. Also, it is to look at the physical elements through digital media and to analyze the applicability of the public space. Therefore, the new approach to digital implementation shall be determined by looking in the direction of the user approaches.

Recently, there have been increasing attempts to pursue and express feelings such as sensibilities, emotions, and impressiveness in commercial spaces. One of such methods is to apply 'storytelling' to space designs. Applicability of storytelling to a space suggests that the contents of a space can be expressed through various mediums. Portraying events and situations through a single time continuity of a story is referred to as 'narrative'. The movement of users and sequence of contents are determined by a narrative. It provides different storytelling and a sense of place to each space through various roles, such as wide association, engraving, and image formation. A narrative can lead users to engage in different perceptions and behaviors even in spaces with the same content. Thus, this study is intended to examine the impact of space marketing in line with design narratives, assuming that narratives of commercial space designs will influence the formation of brand identity. The research methods are as follows. First, the definition of narratives in space design was established by examining narrative architectures. Second, design analysis tools for commercial spaces were established from the perspective of narratives through preceding studies. Third, the design narratives of different shops under the same brand were comparatively analyzed through a case study. To carry out a case study, a commercial space of 'O'sulloc' was selected, and its brand identity was studied from the narrative standpoint. The case study involved interior designs of 7 road shops of 'O'sulloc.' Among the 7 road shops, two of them with the biggest difference in design narratives were selected, and an observation survey was done on the users as a second analysis. Through the observation survey, actual design narrative experience was analyzed in 4 steps of introduction, development, turn, and conclusion. The findings are as follows. The design method of each shop varied, and different design elements were emphasized. Among various elements, the ones that reflect the brand identity of 'O'sulloc' the best were logo, product, and shape. During the process of narratives, the characteristics of each shop and user recognition and behavior varied depending on the degree of emphasis on a particular element. It suggests that space design narratives can influence the formation of brand identity. This study provides ideal directions of developing space designs necessary for forming brand identity from the standpoint of Korean traditional culture modernization. Future studies could discuss the economic feasibility of such designs.

This study aims to find the optimum method to reuse as townscape resource and to preserve the architectural heritage. And, it wants to contribute the policy of the architectural heritage and townscape. This research is targeted at an old office building of Leaf tobacco Producer' cooperation, designated as a cultural assets in Jecheon. It investigated the design characteristics of an old office building of Leaf tobacco Producer' cooperation and the streetscape of Uibyeong-daero 12-gil. It was conducted using the research methods of the field survey, and it was to analyze and to compare the various existing data and a current status. The result are as followings. Firstly, we should be consider the policy of architectural heritage that a sense of place can be preserved. Secondly, we should be consider the linear method of the conservation and reuse in urban street that the architectural heritage is located at least. Thirdly, if it will be to maintain the facade of the building adjacent to the street using the design characteristics of an old office building of Leaf tobacco Producer' cooperation, Uibyeong-daero 12-gil will be made a unique street that will be represented the history of leaf tobacco produce. Lastly, it has been analyzed that the design characteristics of an old office building of Leaf tobacco Producer' cooperation are the arch of entrance, the arched window, the rectangular window, the entabature, the horizontal joint, the finish of cement mortar, a pitched roof, etc. And, the design guideline and the maintenance plan of Uibyeong-daero 12-gil have made.

The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

This study intended arousal of other viewpoints that deal with and understand spaces and shapes, by describing the concept of 'dimensions' into visual patterns. Above all, the core concept of spatial dimensions was defined as 'expandability'. Then, first, the 'golden ratio', 'Fibonacci sequence', and 'fractal theory' were defined as elements of each dimension by stage. Second, a 'unit cell' of one dimension as 'minimum unit particles' was set. Next, Fibonacci sequence was set as an extended concept into two dimensions. Expansion into three dimensions was applied to the concept of 'self-similarity repetition' of 'Fractal'. In 'fractal dimension', the concept of 'regularity of irregularity' was set as a core attribute. Plus, Platonic solids were applied as a background concept of the setting of the 'unit cell' from the viewpoint of 'minimum unit particles'. Third, while 'characteristic patterns' which are shown in the courses of 'expansion' of each dimension were embodied for the visual expression forms of dimensions, expansion forms of dimensions are based on the premise of volume, directional nature, and concept of axes. Expressed shapes of each dimension are shown into visually diverse patterns and unexpected formative aspects, along with the expression of relative blank spaces originated from dualism. On the basis of these results, the 'unit cell' that is set as a concept of theoretical factor can be defined as a minimum factor of a basic algorism caused by other purpose. In here, by applying diverse pattern types, the fact that meaning spaces, shapes, and dimensions can be extracted was suggested.

The purpose of this study is to investigate Seonyudo Park and Kkummaru in terms of haptic space. This is also an attempt to explore temporality of appearing in architectural spaces with reference to cinematic expression in which time is visible and perceptible. The film of Chris Marker's La Jet$\acute{e}$e depicts temporal relationship by indeterminate continuum, reading the space on the disjunctive relationships of visual and auditory, and aberrance of time and space. Based on the three categories that is derived from those discussions, this study analyzes the experience of non-chronological time induced by architectural devices: the bifurcation of indeterminate circulation, the readability of space on the disjunction of visual and auditory, and the border-dismantling. Therefore, this study have a relationship with the contemporary discourse on time and events as transformation and becoming, and it means to escape from the deterministic thinking to emphasize invariability and space rather than variation and time.

It is the purpose of the this study to use preliminary data to improve job environment, after looking job satisfaction and environment of interior construction workers. The following were the method of study. First, Through the literature, concept and the main theory on job satisfaction are examined. And It draws elements affecting job environment and satisfaction of interior construction workers. Based on this, we analyze job environment and satisfaction, and find what the satisfaction level is low, after a survey of interior construction workers. According to the survey, the result of the job environment is poor that people are working a lot more than a standard 10-hour day, not paid for it and absence of the education system for future. The larger workplace was in poor job conditions. the result of the job satisfaction is higher in case of smaller workplace or workers with less than 1 year or more than 8 year. As job satisfaction for interior construction score 3.30, it showed relatively higher satisfaction than job environment and satisfaction elements.

Rikyu-Konomi and Enshu-Konomi accomplished the base of Japanese Dado as well as has set Japanese representative traditional culture. These are the products of the spiritual culture completed by the ideas of Sen Rikyu and Kobori Enshu, that are Wabi spirit and Kirei sabi spirit combined with the tea. This study is about the interpretation of Japanese traditional space designs related to Rikyu-Konomi and Enshu-Konomi as Japanese Traditional spiritual archetype. The process of this study is illustrated as follows: At first, it mentions the concept of Konomi as self-organizing system, and esthetic characteristics of Rikyu-Konomi and Enshu-Konomi. Secondly, it clarifies internal meanings and spacial characters of Konomi in the Japanese traditional space through the exploring Taian tea house as the example of Rikyu-Konomi, and Bosen tearoom and Katsurarikyu as the examples of Enshu-Konomi. Thirdly, it ascertains Rikyu-Konomi and Enshu-Konomi represented in the contemporary architectural spaces. It analyses the relation between modern traditional space designs and traditional archetypal vocabularies, and examines those spaces from an esthetic point of view for modern implication of Rikyu-Konomi and Enshu-Konomi. In conclusion, it clarifies the contemporary significance of Rikyu-Konomi and Enshu-Konomi in terms of japan traditional space design.

This study aimed to conduct an eye-tracking experiment carried with facade images as a medium and to do research on 'the interest of the eyes' resulted from people's gazing phenomena. This study secured gazing data which appeared according to visual response and analyzed gazing phenomena to find the basic theory of 'the interest of the eyes' as a methodological role, which consumer interest and attention could be grafted when a plan and a design for space design was made. Data terms used in eye-tracking backgrounds and the movement of the eyes were investigated in literature review. Twenty (20) facade images were selected through a case study to get experimental stimuli for the related experiment. Thirty (30) subjects (men and women) suitable for the experiment were recruited to conduct an eye-tracking experiment. After the experiment, five (5) areas were set up in the facade image to identify the focus level of interest and attention. The level of interest and focus was connected to the interest of the eyes. The analysis to study the interest of the eyes was based on nine (9) items such as sequence, entry time, dwell time, hit ratio, revisits, revisitors, average fixation, first fixation and fixation count. Through gaze analysis, the following conclusion was drawn about the 'interest level of sight' for gaze frequency. The interest level can be interpreted to be higher for faster sequence, shorter entry time, longer all fixation(ms) for dwell time, faster all saccade(%), higher hit ratio, more revisits, more revisitors, longer average fixation, faster and longer first fixation, and more fixation count, and the person can be said to have felt interest faster and/or more.

The purpose of this study is to configure the spaces and elements of the roof-garden plan that users regard as important, and to investigate their preferred spaces and facilities, ultimately providing basic information for the planning of user-directed roof gardens for local residents. A questionnaire survey was used as the research method, targeting roof-garden users in the L department store of Jeollabuk-do. A total of 225 people responded to the questionnaire, and 223 of them were used for this study. The collected data was analyzed in SPSS ver.18.0, using frequency, percentage, t-test, and one way ANOVA. The respondents preferred rest space the most, followed by the convenient space, landscaping and green space, and play and exercise space. Teenage students preferred the pool and artificial spaces, such as a fountain, and planned convenient spaces and rest spaces, such as a playground. Cafes and restaurants, chairs and tables, and walking trails should be considered for single women in their twenties. Due to the high population of married couples in their thirties, the preference for play facilities and safety facilities was higher than in other groups. The well-educated population in their forties, when viewed from their preference for landscaping and green space, requires the opportunity to rest in nature. The results of this study cannot be generalized since the study was directed at roof-garden users in a department store in Jeollabuk-do. However, it is possible to provide specific information about the user-directed roof-garden plan, since the study was analyzed together with various user variables.

Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.

Beijing, the capital city of China, has gradually increased its amount of culture space and has also introduced a diverse range of cultural facilities to improve the satisfaction of its citizens lives. In particular are its art museums, which are a symbol of the urban culture and enrich the cultural life of its citizens and are also expected to play a role as a psychological pivot point. However, in comparison with the characteristics of various ethics, local, and the influence on the museums of China, studies which analyze the exterior of the art museums are not sufficient. This is because previous research has focused too heavily on the interior of the art museums. This paper aims to derive distinction through the analysis of the exterior of several art museums and present design factors and application methodology. This research looks at art museums in China and analyzes the current state of the art museums that have been developed based on the culture of Beijing. Through analyzing the case study of five art museums that have been selected in Beijing we can improve our understanding of Chinese culture space and derive distinct design factors. Distinct factors in the exterior of art museums include connection, culture, geographic features, public, and creation. This study is expected to contribute to that exterior of the art museum will be as a contact zone to form a spatial connection and a cultural symbol that can reflect Beijing's unique culture characteristics.

This study aimed to evaluate how universal design principles are embodied in the village community center. It will provide preliminary data on constructing a physical space of village community center as small community space in agricultural districts. To achieving the purpose in this study, the research conducted inspection using checklist to 25 village community centers at Hwasoon, Jeonnam province. The conclusion of this study is as follows: Living room and kitchen/dining room by supportive design urgently need installation of Western Style furniture and solutions of stair gap by accessible design, and also the evaluation is unsuited on a fire-gas alarm system and prevention of electric shook system on safety-oriented design. Entrance evaluated in principle for insufficient on safety handle by supportive design and spare chair by adaptable design, and also it unsuited on the solutions of door sill by accessible design and non-skid by safety-oriented design. Bathroom is insufficient lever handle and safety grip by supportive design, sink isn't suitable by adaptable design. Outdoor space information legislation staircase ramp installation and horizontal installation of the staircase was not built.

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.