Purpose This study examines the role of corporate image and privacy concerns in intention to use of online travel services using data from Vietnam. Design/methodology/approach The data collection was implemented to a student sample at the Foreign Trade University in Hanoi, which has a high concentration of young people who are interested in online travel in Vietnam. The paper based questionnaire was directly delivered to the respondents. After sorting to eliminate unfit samples, the number of responses was 541, which exceeds 500, the minimum number typically required. To test the hypotheses, we applied structural equation modeling (SEM) and Confirmatory Factor Analysis (CFA) was used to evaluate the reliability and validity of constructs in the model. We also used direct, indirect and total effect coefficient to evaluate the total impact of factors on the intention to use online services. Findings This study found that corporate image is positively associated to intention to use online services. It found a link between corporate image and privacy concerns, which suggests another way for firms to address their customers' privacy concerns; corporate image, which has received great attention in traditional offline sales channels, but not in online services, should receive higher attention in IS research. Online travel businesses, besides increasing ease of use, perceived usefulness and trust in their services, should focus on build a reliable corporate image, which can not only promote the service use but also help to eliminate users' the privacy concerns.

Purpose This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research. Design/methodology/approach For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package. Findings This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

Purpose A digital twin is a digital replication of a physical system. Gartner identified the digital twin as one of the Gartner Top 10 Strategic Technology Trend for three years from 2017. The rapid development of the digital twin market is expected to bring about innovation and change throughout society, and much research has been done recently in academia. In this research, we tried to explore the main research trends for digital twin research. Design/methodology/approach We collected the digital twin research from Web of Science, and analyzed 804 articles that was published during time span of 2010-2018. A total of 41 key authors were selected based on the frequency of citation. We created a co-citation matrix for the core authors, and performed multivariate analysis such as cluster analysis and multidimensional scaling. We also conducted social network analysis to find the influential researchers in digital twin research. Findings We identified four major sub- areas of digital twin research: "Infrastructure", "Prospects and Challenges", "Security", and "Smart Manufacturing". We also identified the most influential researchers in digital twin research: Lee EA, Rajkumar R, Wan J, Karnouskos S, Kim K, and Cardenas AA. Limitation and further research suggestion were also discussed as a concluding remarks.

Purpose The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model. Design/methodology/approach This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost. Findings According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer's inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

Purpose One of the reasons for the expansion of information systems in the enterprise is the increased efficiency of data analysis. In particular, the rapidly increasing data types which are complex and unstructured such as video, voice, images, and conversations in and out of social networks. The purpose of this study is the customer needs analysis from customer voices, ie, text data, in the web environment.. Design/methodology/approach As previous study results, the word frequency of the sentence is extracted as a word that interprets the sentence has better affects than frequency analysis. In this study, we applied the TF-IDF method, which extracts important keywords in real sentences, not the TF method, which is a word extraction technique that expresses sentences with simple frequency only, in Korean language research. We visualized the two techniques by cluster analysis and describe the difference. Findings TF technique and TF-IDF technique are applied for Korean natural language processing, the research showed the value from frequency analysis technique to semantic analysis and it is expected to change the technique by Korean language processing researcher.

Purpose With the development of information and communication technologies. fintech industry is rapidly growing as a major financial service. Previous research literatures mainly focused on overall characteristics and technical aspects of fintech including security issues. Therefore, this study investigated the effect of individual features influencing the resistance of adopting a fintech service. Moreover, this paper included the guidelines in practical development of fintech mechanism. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the effect of the factors that might have a significant effect on the resistance of the wearable device. The empirical research was based on a survey which carried through 359 participants. Research hypotheses were evaluated via SPSS Statistics 21.0 and AMOS 19 statistical package program. Findings Results showed that self-efficacy and individual innovation had a significant effect on the technostress and switching cost. In addition, technostress, security and switching cost had a significant effect on the resistance of adopting a fintech service. However, more factors are needed to including in research model to generalize these results.

Purpose Artificial Intelligence (AI) is a core technology, leading the 4th industrial revolution. This study aims to diagnose the Korean's national competitiveness for AI technologies through patent analyses. Design/methodology/approach In this study, KIWEE and Derwent Innovation databases were used as data source of patents. we extracted 10,510 AI patents data with keywords and classified them into 15 subcategories of AI technology. We executed patent analyses for activity index, patent intensity index, technology strength, and patent family size and diagnosed Korea's national competitiveness in AI industry. Findings The results showed that Korea is less competitive than the United States and Japan in AI industry. However, patent amount has increased since 2010, which is encouraging result. This study has implication on the need for human and R&D investment in AI industry.

Purpose The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, the hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovation resistance formed by perceived risks. Design/methodology/approach The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and MIR(Model of Innovation Resistance). In specific, performance expectancy, effort expectancy, hedonic motivation and price value of UTAUT2 and innovation resistance formed by perceived risks of MIR are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. Findings According to the empirical analysis results, this study confirms that the performance expectancy, effort expectancy, hedonic motivation, and price value have significant effects on the intention to use wearable healthcare devices. It also finds that perceived risk affects innovation resistance and in turn, innovation resistance affects the intention to use wearable healthcare devices.

Purpose The purpose of this study is to empirically verify an ePortfolio success model which shows the structural causal relationships among the basic modeling constructs. We developed the success model based on DeLone and Mclean(2003) from IS perspective and on Balaban et al(2013) from ePortfolio perspective. And we are focused on the success of ePortfolio system designed for college students and professors. Design/methodology/approach Structural equation modeling techniques were applied to data collected 375 users of the ePortfolio system, K-Folio, at least one semester during one academic year. The structural model was analyzed using a Lisrel 8.54 statistical program. Findings The followings are the findings of the study. First, the constructs of IS success model are well applied to ePortfolio for college education. Second, the proposed model which has direct causal relationships from ePortfolio's quality to performance is more significant than the D&M and Balaban's model(2013). Third, the information quality among ePortfolio quality constructs does not have effect on system usability and performance. It means that information contents' quality issued by professor or system manager is not satisfied with the students yet. Finally, by using indirect analysis of structural equation model, we found that the ePortfolio operation manager should focus on ensuring system maintenance activities and providing fast and accurate services for improving ePortfolio performance.

Purpose The purpose of this study is to identify the needs of art education suppliers and consumers and develop service models for an art education platform. In order to overcome the limitations of existing services limited to instructor-student customizing functions, our services take into account comprehensive relationships among various stakeholders and activities that constitute the art ecosystem Design/methodology/approach We reviewed the relevant reference and conducted interviews and surveys with stakeholders of art education market, so that identified the demand and functional priorities. Findings We identified the demand and functional priorities for customizing to as to develop major service models(i.e. service models for lessons, cubes, and businesses) for the art education platform.

Purpose The purpose of this study is to develop a prediction model and decision rules for the elderly's suicidal ideation based on the Korean Welfare Panel survey data. By utilizing this data, we obtained many decision rules to predict the elderly's suicide ideation. Design/methodology/approach This study used classification analysis to derive decision rules to predict on the basis of decision tree technique. Weka 3.8 is used as the data mining tool in this study. The decision tree algorithm uses J48, also known as C4.5. In addition, 66.6% of the total data was divided into learning data and verification data. We considered all possible variables based on previous studies in predicting suicidal ideation of the elderly. Finally, 99 variables including the target variable were used. Classification analysis was performed by introducing sampling technique through backward elimination and data balancing. Findings As a result, there were significant differences between the data sets. The selected data sets have different, various decision tree and several rules. Based on the decision tree method, we derived the rules for suicide prevention. The decision tree derives not only the rules for the suicidal ideation of the depressed group, but also the rules for the suicidal ideation of the non-depressed group. In addition, in developing the predictive model, the problem of over-fitting due to the data imbalance phenomenon was directly identified through the application of data balancing. We could conclude that it is necessary to balance the data on the target variables in order to perform the correct classification analysis without over-fitting. In addition, although data balancing is applied, it is shown that performance is not inferior in prediction rate when compared with a biased prediction model.