Purpose The purpose of this study is to grasp the factors influencing domestic SNS users' privacy protection behavior and verify their relationship through self-efficacy and responsiveness. Thus, this study tries to suggest efficient and effective measures for SNS personal information protection. Design/methodology/approach To this end, with main variables of the protection motivation theory based on the assumption that when users are exposed to the threat to their health, they would have protection motivation and change their behavior of protecting their health, a research model was suggested. In addition, in order to empirically verify the research model, a survey was performed targeting general college students having the experience of using SNS. Findings As a result of the analysis, first, perceived effectiveness and self-efficacy had a positive effect on responsiveness. Second, perceived barrier had a positive effect on self-efficacy. Third, self-efficacy and responsiveness had a positive effect on privacy protection behavior. This study is expected to contribute to establishing an effective guideline for measures that could induce SNS users' privacy protection behavior.

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

Purpose Recently the usage of Mobile Instant Messenger(MIM) has been increased all over the world. With the development of Mobile Internet, a large amount of mobile application came into being, such as WeChat, the most popular MIM now in China. It has a huge number of registered users, but just only half of them are the "active users". This study intends to examine what factors affect MIM user's continuance intention and actual usage behavior. Design/Methodology/Approach Based on the framework of Perception/Emotion-Behavior and the extended ECM-ISC (Expectation Confirmation Model of IS Continuance), this research introduced some unique variables to a user satisfaction model focusing on perceived/emotional factors in WeChat. In this model, perceived/emotional factors have been divided into enabler factors and inhibitor factors to analyze the effect on continuance intention and actual usage behavior. Also, the moderate effect of the habits was discussed. An online questionnaire survey of 203 WeChat users was conducted and the empirical validation was employed to test the research model. Findings From the empirical results, perceived usefulness, expectation confirmation, and needs for affiliation significantly affected satisfaction. Also, satisfaction influenced continuance intention which led to actual usage behavior. We found that the habit moderates the relationship between satisfaction and continuance intention. The result of this study provides guidance to the developers and operators of WeChat on how to improve enhance users' satisfaction and loyalty.

목적 온라인 커뮤니티에서 지식교류의 질과 양은 지식공유자의 재량에 달려있다. 지식공유자의 공유동기에 대한 이해는 지식교류의 질과 양을 향상시키는데 중요한 첫걸음이 될 수 있다. 이 논문은 온라인 커뮤니티 상에서 지식공유 시에 느낄 수 있는 사회적인 효과에 대한 이해를 돕고자한다. 설계/방법론/접근 지식공유 모델에서, 숙련레벨에 따른 내재적 외재적 동기가치와 변수의 변화를 연구하여 그룹 간 비교한다. 연구모델에서는 명성과 이타주이가 내재적 외재적 동기가치의 선행변수로, 사회적 유대감과 만족이 종속변수로 쓰였다. 자기 결정 이론을 바탕으로 숙련레벨이 선행변수와 종속변수에 다르게 미치는 영향을 연구하고 설명한다. 시사점 2005년 한국 인터넷 커뮤니티에서 정보공유 경험이 있는 사람들을 대상으로 한 설문 중 262개의 샘플을 분석한 결과 사회적 유대감이 중요한 종속변수로 밝혀졌고, 숙련레벨에 따른 그룹 비교 분석은 이타주의가 숙련레벨이 높은 정보 공유자에게만 외재적 동기가치에 반 (-)의 영향을 끼치는 것으로 나타났다. 또한 내재적 동기가치는 숙련레벨이 낮은 그룹과 높은 그룹에서 만족에 정(+)의 영향을 끼치나 두 그룹은 통계적으로 유의한 차이를 가지면서 숙련레벨이 높은 그룹이 더 강한 영향을 미친다는 결과를 나타냈다.

Purpose The purpose of this paper is to examine factors and mechanism inducing end users' faithful appropriation of information security behavior through the information security system. This study is also trying to find out the role of Employees' adaptive activities like learning and feedback seeking behavior for the information security in organizations. Design/methodology/approach An empirical study was carried out with a sample of employees working in the financial service company. Employees(n = 268) completed a written questionnaire. Structural equation modeling was used to analyze the data. Findings Results indicated that employees' learning activities and feedback seeking behavior fully mediated the effect of major information security factors toward end users' faithfulness of appropriation of information security systems. In order to increase the level of employees information security behavior in accordance with security guideline, organizations should facilitate interactions that support the feedback seeking process between employees on information security awareness and behavior. Additionally, organizations may reinforce these behaviors by periodical training and adopting bounty hunter systems.

Purpose The purpose of this study was to investigate the relationship between the 6th industrial entrepreneurship and business performances on social capital. The 6th industry based on its social capital can have a significant impact on business performances. Design/Methodology/Approach For this reason, we examined the relationship between entrepreneurship and business performance using the moderator variables of social capital and the Sixth industry certification. As a result, the 6th industrial entrepreneurship affects significant positive business performance. In particular, the authenticity, communication skills, social responsibility, collaborative, risk susceptibility, and challenging mind have a positive effect on business performances. As a result of moderation effect analysis, the 6th industry certification has no interaction effect of entrepreneurship, and only challenging mind and communication skills, the authenticity showed that the positive effect on business performances. Findings Social capital has interaction effects on the 6th industry entrepreneurship. Low level of social capital improves business performance through a strong challenging mind and social responsibility. High level of social capital are more demanding authenticity, collaboration, and risk sensitivity. And the higher level of social capital, the lower the communication ability, electrical conductivity, and social responsibility.

Purpose The development of new products in automobile parts industry plays an important role. Nowadays, automobile industry is one of the most important industries in the world, because automobile industry includes the industries of steel, machinery, electronic, etc. As a result, automobile industry embodies a country's level of development and competitiveness. The purpose of this study is to analyze the relationship between team characteristics such as communication, familiarity, and contiguity, and team performance through TMS in the process of new products development in automobile parts industry. Design/Methodology/Approach Based on real phenomenon of Korean automobile parts industry, this study tried to figure out the influence of TMS between team members for new product development on team performance. Thus, this study adopts communication, familiarity and contiguity as antecedents, and TMS with specialty, credibility and coordination as a mediating variable, and adopts team performance as a dependent variable. The data of questionnaire were collected from team managers who belong to new product development team in automobile parts firms. 171 questionnaires as data unit of group level from 80 Korean automobile parts firms were collected using face-to-face interview methods. Findings This study proved empirically that the relationship between antecedents and TMS has a positive influence, and TMS also has a positive influence on team performance. This study provides the managers an insight that automobile parts companies should pay more attention to set up TMS in order to improve higher performance between their team members for new product development of automobile parts.

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

Purpose With the increasing number of foreign travelers visiting Korea, it is a heavy question to evaluate service quality of typical domestic hotel companies. Our research aims to evaluate service quality of domestic hotels in Korea from the perspective of foreign travelers in order to provide the quality improvements that call attention for the hotel management. Design/Methodology/Approach In this paper, topics of sentiment followed Lodging Quality Index(LQI) dimensions classifying lodging service quality appropriately. Also, we employed word2vec algorithm which calculates similarity and affinity among the vocabularies accurately. To calculate sentiment of each dimension, we adopted scores from SentiWordNet. Findings From the result, we found the number of foreign travelers particularly satisfied with cleanliness, politeness, and problem solving skills. In contrast, it has also been found out that both promptness of services and efficiency of communication do not fulfill the requirements of travelers.