SNS(Social Network Services) is being recognized as an important part in our society, individual lives and corporate business aspects, and the influence of SNS is growing explosively as expansion and supply of infrastructures that support mobile environments increase. Previous studies related to SNS were focused on user acceptance of new technology, based on Technology Acceptance Model(TAM). However, they had a limitation to focus on technology acceptance, without the consideration of personal and behavioral factors in SNS use. However, above all, successful SNS requires the understanding of users who are active on the network. Therefore, from the user's perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usage. This study considered user innovation, virtual skill, self-efficacy, social pressure and network effect as independent variables, and perceived ease-of-use, perceived usefulness and perceived value as mediating variables, and intention-to-use as dependent variable. The result showed that user innovation, self-efficacy, social pressure and network effect had a significant effect on the mediating variables. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy for acquiring and retaining lone-term customers related to SNS business.

Recently various kinds of Information Technology services are created and the quantities of the data flow are increase rapidly. Not only that, but the data patterns that we deal with also slowly becoming diversity. As a result, the demand of discover the meaningful knowledge/information through the various mining analysis such as linkage analysis, sequencing analysis, classification and prediction, has been steadily increasing. However, solving the business problems using data mining analysis does not always concerning, one of the major causes of these limitations is there are some analyzed data can't accurately reflect the real world phenomenon. For example, although the time gap of purchasing the two products is very short, by using the traditional sequencing analysis, the precedence relationship of the two products is clearly reflected. But in the real world, with the very short time interval, the precedence relationship of the two purchases might not be defined. What was worse, the sequence of the purchase intention and the sequence of the purchase realization of the two products might be mutually be reversed. Therefore, in this study, an expanded sequencing analysis methodology has been proposed in order to reflect this situation. In this proposed methodology, the purchases that being made in a very short time interval among the purchase order which might not important will be notice, and the analysis which included the original sequence and reversed sequence will be used to extend the analysis of the data. Also, to some extent a very short time interval can be defined as the time interval, so an experiment were carried out to determine the varying based on the time interval for the actual data.

This work investigates factors that may affect the choice of real options by ERP project managers. Financial theory suggest that these factors include risk-free interest rate, time to maturity, volatility of net present value, and options exercise price. Other than these factors, we are interested in the exogenous risks related to external uncertainties about technological cost, user learning and consulting, and so forth and we argue these risks should have a significant impact upon the volatility of net present value. To validate these factors empirically, we collected survey questionnaires from ERP project managers in Korea. We find that perceived exogenous risks with regard to ERP projects influence volatility and additionally find that ERP project managers prefer contract options of the project when the volatility of the project is expected to be high. We expect that this work will not only validate theoretical propositions but help project managers consider ERP options strategically based on these factors.

Although information communication technology (ICT) has been one of the most important infrastructures for our societies, it is still considered as a kind of black box having a barrier to be accepted and being not easily understood. Nevertheless, there are no proper research models or theories for explaining older adults' ICT uses. The objective of this study is to suggest a direction for studying older adults' ICT using behaviors. For this purpose, based on the review and analysis of current studies, main research issues are discussed and a new research framework for the research of older adults' ICT use, Silver ICT users Life Cycle(SILC), is suggested.