• Title/Summary/Keyword: Regional Satisfaction

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The Effects of Expectation-Performance, Experience and Feelings on the Festival Visitor's Satisfaction (지역축제의 기대성과, 체험 및 감정이 방문자 만족에 미치는 영향)

  • Jung, Hyung-Shik;Choi, Soow-A;Kim, Young-Shim
    • CRM연구
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    • v.2 no.1
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    • pp.33-52
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    • 2009
  • This research focused on the moderating role of the influence an expectation exerts on a performance by a regional festival and the experience to get visitor's feeling and satisfaction. A survey design was used for the last analysis targeted for the respondent who experienced an experience directly targeted for the regional where a regional festival is promoted actively targeted for the visitor. Results are show a positive influence on the expectation exerts on a performance of festival. In addition, it was confirmed that festival experience activity the role important to feeling and satisfaction of a visitor. We suggest, therefore, that it has to raise the efficiency of the strengthening of an experience program to raise an performance of festival participants and the festival manage to draw out the various feeling formation and satisfaction through participation customers' segmentation.

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Visitors' Satisfaction on the Gwangju Kimchi Festival Publicity and Event Programs (광주김치대축제 방문객의 홍보 및 행사 만족도에 관한 연구)

  • Jeung, Gang-Hoan;Roh, Yong-Ho;Kim, Hyun-Duk
    • Journal of the Korean Society of Food Culture
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    • v.20 no.3
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    • pp.374-383
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    • 2005
  • The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

Analysis of Educational Satisfaction of Urban Regeneration University in Small and Medium Cities (중소도시 도시재생대학 교육 만족도 분석)

  • Cho, hye-jin;Kim, Sung-rok;Jung, Nam-su
    • Journal of Korean Society of Rural Planning
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    • v.27 no.3
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    • pp.1-9
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    • 2021
  • It is important for residents to give opinions and participate in urban regeneration projects. Urban regeneration college is being operated to strengthen the capacity of residents. In this study, the educational satisfaction of the students was surveyed while conducting the program of urban regeneration college. By analyzing survey, we intend to derive implications when constructing an urban regeneration college education program. The survey was conducted on 215 students from urban regeneration college in y-gun. Analysis was performed using the spss24.0 program. As a result of factor analysis, it was classified into three factors: education design, education culture, and education support. All three factors had significant differences in educational satisfaction. Satisfaction with education had a significant effect on the possibility of village development. Satisfaction was different according to the contents of the educational program according to the awareness of urban regeneration. For those who are aware of urban regeneration, educational culture among educational programs has more influence on educational satisfaction. Those who were not aware of urban regeneration had an effect on education support and education satisfaction. The results of this study can be used as basic data when planning educational programs for urban regeneration college.

Discharge education reinforcement activities for mother of premature infants (미숙아 어머니의 퇴원교육 프로그램 강화활동)

  • Lee, Hui-Jeong;Soul, Hyun A;Lee, Kyeong-Nam;Seo, Gyeong-Ok;Moon, Su-Mi;Kim, Ki-Hwi
    • Quality Improvement in Health Care
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    • v.20 no.1
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    • pp.76-88
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    • 2014
  • Objectives: Parents of a premature baby feel a pressure on their baby's growth and they are highly in need for proper education. However, the lack of proper education can cause the difficulty of follow-up care and rehospitalization. Currently, methods of education among each nurse are based on verbal explanation and can be often different. Therfore, it is true that the psychological burden is great during education. Hence, by enforcing discharge education activities, we intend to provide information; induce participation of parents; promote the level of performance; standardize education program; and increase the job satisfaction of nurses. Methods: NICU conducted a questionnaire survey of the demand and satisfaction for discharge education among mothers that left hospital. And before and after the improvement activity, the satisfaction level of mothers and nurses were studied, and rehospitalization rate were analyzed. Results 1)The survey results of the satisfaction level of mothers towards education program as followes: The level of understanding of content, general babysitting, special situation, education method, and educator attitude showed statistically significant increase. 2)The survey results of the satisfaction level of nurses towards education program as followes: While, the need for education program decreased, the adequacy of education content and method, consistency of education, understanding of learner, and learner's performance increased. All the factors except for the need for education program and the adequacy of education content showed statistically significant difference. 3)Rehospitalization rate of premature babies decreased. According to analysis of the cause of rehospitalization, breast-feeding related apnea turned out to be the highest. Conclusion: Through QI, satisfaction of mothers and nurses improved more than 10%. And rehospitalization rate of premature babies decreased by the same amount as well. Therefore, with the help of the standardized discharge education program, mothers who is not easy to take care of after leaving hospital can be seen to significantly affect their healthy growth and development.

Factors of Community Capacity Influencing Rural Community Satisfaction - Moderating Effects of Community Attachment - (농촌 지역사회 주민역량이 지역사회 만족에 미치는 영향 - 지역사회 애착도의 조절효과 -)

  • Kim, Doo-Soon;Kim, Sung-Rok;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.4
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    • pp.279-293
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    • 2017
  • Community attachment is an important variable for affecting community satisfaction. The study aims to identify the factors influencing community satisfaction on rural community capacity. Particularly, the study examine the moderating effects of the community attachment between community capacity and community satisfaction. Data were collected from 289 residents of rural villages through questionnaires. Results of a factor analysis yielded four dimensions of community capacity which are learning opportunity and technique, leadership, grasping problem, and community attitude. Results show that learning opportunity and community attitude among four dimensions of community capacities have significance for community satisfaction. And community attachment among community capacity factors has a positive effects as a moderator between community capacity and community satisfaction. Results also indicated that community attitude has an interactional effects with moderator. It was suggested that community attachment should be considered in rural community development policy.

Effect of Satisfaction with Service Quality of County Level Local Sport Event on Local Image and Re-Visit Intention (군단위 농촌지역의 스포츠이벤트에서 서비스품질 만족이 지역 이미지와 재방문의사에 미치는 영향)

  • Kim, Hyun-Sang;Park, Duk-Byeong;Kim, Sung-Rok
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.2
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    • pp.117-125
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    • 2017
  • The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

Organizational Capacity and Performance of Local Public Health in Korea (지역공공보건조직의 역량과 조직성과)

  • Kim, Jae Hee
    • Journal of agricultural medicine and community health
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    • v.41 no.4
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    • pp.183-194
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    • 2016
  • Objectives: The purpose of this study was to investigate the differences of capacity of local health organization to regional characteristics and the influence of organizational capacity on organizational performance. Methods: The study used the secondary data for 160 local public health organizations from $5^{th}$ Community Health Plans and 2009 Community Health Survey. The collected data were analyzed using one-way ANOVA and multiple regression analysis. Results: Work force and budget showed differences in regional size and elderly population rate. And consumer satisfaction and health care utilization showed differenced in work force and budget. The regression model with total number of employee, number of registered nurses, number of doctors and budget against consumer satisfaction was statistically significant (F=14.70, p=<.001), and number of registered nurses was identified as a factor influencing consumer satisfaction. This model also explained 20.5% of service satisfaction. The regression model for consumer satisfaction was statistically significant (F=45.98, p=<.001), and total number of employee nurses was identified as a factor influencing health care utilization. This model also explained 53.1% of utilization. Conclusions: The findings of this study imply that organizational capacity as work force and budget should be increased to improve the organizational performance as consumer satisfaction and health care utilization.

Testing Differences of Leisure Satisfaction by Demogrpahic Characteristics of MTB participants

  • MOON, Bo Ra;LEE, Hwan Yeol;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.3 no.1
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    • pp.27-34
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    • 2019
  • Purpose: Mountain biking as a sport and recreational activity has grown rapidly over the previous two decades. The purpose of this study is to analyze differences of leisure satisfaction by demographic characteristics of mountain bike participants. Research design, data, and methodology: To accomplish the purpose, the study employed purposive sample method among nonprobability sampling and collected data from 300 participants. Of collected data, 288 responses were analyzed excepted for uncompleted responses. To analyze data, study utilized statistical techniques including descriptive statistics, reliability analysis, independent-sample t-test, and one-way ANOVA, and to verify difference between individual groups in relation to significant results, Duncan's multiple range was conducted. Results: Findings indicated no differences of leisure satisfaction by gender. Similarly, education level and occupations have not influence leisure satisfaction. Yet, differences of leisure satisfaction by participation frequencies were observed. Of participation frequencies, participants riding 5 times a week were more satisfied with MTB participation than the other groups participating less 3 times a week. Conclusions: The findings provide a couple of insights in terms of promoting MTB participation. In specific, results indicated that MTB would be attractive sports that is able to appeal huge populations regardless of their education and occupation. Furthermore, consistent participation is judged an effective way to increase psychological, educational, and social satisfaction. In this sense, regional MTB clubs could play a salient role in motivating riders to more participate in MTB. Hence, establishing strategies for encouraging club activities are needed.

An Analysis on Choice Attributes Influencing Satisfaction of Domestic Tourists in Jeju Region : Using Structural Equation Model (제주지역 내 내국인 관광객의 만족에 미치는 선택 속성 분석 : 구조방정식 이용)

  • Kim, Min-Cheol;Boo, Chang-San
    • Journal of the Korean association of regional geographers
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    • v.14 no.1
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    • pp.54-67
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    • 2008
  • This paper is to analyze the relationships between the factors of choice attributes and the related satisfaction focused on Domestic tourists in Jeju region. First, this paper used the structural equation model with the questionnaires to investigate the attributes affecting the visitors' satisfaction and service value. In conclusion, the attribute factors influencing service value and the visitors' satisfaction are 'equipment and convenience' and 'culture and leisure'. Also, this paper presents that the 'foods' factor is affecting re-visit and others' recommendation through the mediation of satisfaction factor.

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Study on the Field Perceptions on Self-Support Performance Indicators using ISA(Importance-Satisfaction Analysis): Focusing on Regional Types (ISA 기법을 활용한 자활사업 성과지표에 대한 현장 인식 연구 : 지역 유형을 중심으로)

  • Jo, Joon-Yong;Kim, Kyoung Huy
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.447-456
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    • 2022
  • Korea's self-support program has constituted one of the most important workfare policy for the past 25 years. However, many pointed out the lack of field perceptions in the performance indicators of self-support program, such as overemphasis on the economic performance and uniform application regardless of regional types. This research intends to derive policy implications to improve performance indicators of self-support program by analyzing field perceptions, utilizing ISA(Importance-Satisfaction Analysis) method. Analysis on the difference between importance and satisfaction shows that the procedure was perceived more important than the consequences. It also reveals that current indicators were not satisfactory enough to reflect field practices. Finally, ISA matrix classified indicators into keep, improve, policy reconsideration area, and obvious differences were found by regional type. These findings suggest the importance of field-orientation in performance indicators, and by which, can serve as an exploratory study for the improvement of performance indicators.