• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.123-136
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• 2021

The Palace Museum Cultural Creative Products on Attitude and Purchasing Intention. Online surveys were conducted on consumers who had consumed Cultural and Creative Products of the Palace Museum in the past. There were 305 valid questionnaires empirical survey was analyzed. The results of the study are as follows. First, it was found that all three variables of Consumer Perceived Value had a significant positive effect on product Attitude. Second, among the three variables of Consumer Perceived Value, the Cultural Educational Value did not significantly affect the onsumer urchasing ntention, but other variables had a significant positive effect on the Consumer Purchasing Intention. Third, it was verified that Attitude has a positive effect on Purchasing Intention. Fourth, it was found that there was a partial mediating effect of the Attitude between the Perceived Value and the Consumer Purchasing Intention. According to the research results, while maintaining the cultural identity of cultural and creative products, it is necessary to adopt reasonable methods to maximize the sense of enjoyment and comfort, enriching the daily use functions and rationalizing the price standards.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.695-706
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• 2021

The purpose of this study was to establish entrepreneurship(risk taking, proactiveness, innovativeness), entrepreneurial self-efficacy, and entrepreneurial intention as a structural equation model to confirm the entrepreneurial intention of university students. In order to achieve the purpose of this study, 449 students from 3 university students in Gyeonggi-do were studied, and data analysis was conducted with SPSS 23.0 and AMOS 23.0 statistical programs. The results of the empirical analysis are as follows: First, Among university students' entrepreneurship, proactiveness was not statistically significant to entrepreneurial intention but, risk taking and innovativeness have been identified as having a direct impact. Second, University students' entrepreneurial self-efficacy directly affects entrepreneurial intention. Third, risk taking and innovativeness were statistically significant, but proactiveness was not affected. Finally, through the mediating of entrepreneurial self-efficacy, risk taking effects were fully sold to entrepreneurial intention, and innovativeness was partially sold to entrepreneurial intention. Based on the results of this study, the way to enhance university students' entrepreneurial intention is to develop programs that can improve their entrepreneurial self-efficacy and apply them actively to university education. In particular, university students need mentoring support from on-site entrepreneurial experts and internship education support to increase risk taking and innovativeness as prospective founders. The government can lead to entrepreneurial behavior when economic and institutional support precedes university students to recover from their initial entrepreneur.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.361-370
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• 2022

This paper suggested a plan to increase the start-up survival rate by identifying independent variables that significantly affect start-up success through analysis of the founder's internal and external factors. As a result of this study, it was found that internal factors (financial ability, risk sensitivity) and external factors (start-up environment, start-up support policy) had a direct positive (+) effect on start-up success. Meanwhile, self-efficacy for business models partially mediated the relationship between factors(financing ability, risk sensitivity, start-up environment and start-up support policies) and start-up success. Self-efficacy for business models fully mediated the relationship between factors(start-up expertise and challenge spirit) and start-up success. Finally, trust in business models partially mediated the relationship between factors(start-up expertise, risk sensitivity, and start-up support policies) and start-up success. And the trust in business models fully mediated the factors(the spirit of challenge, start-up environment) and start-up success.

• Knowledge Management Research
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• v.22 no.4
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• pp.283-301
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• 2021

RPA (Robotic Process Automation) technology has recently been spotlighted to preemptively respond to the 4th industrial revolution without spending a lot of time and money to improve various existing business and IT processes. In this study, variables affecting intention to use RPA technology were representatively identified into three positive factors and three negative factors, and the causal relationship between the effects of these variables on actual RPA acceptance intention was examined. After conducting an email survey for general office workers, structural equation analysis (SEM) was performed using SPSS 27.0 and SmartPLS 3.3.5. The second order factor of a positive perception consisting of security, accuracy, and efficiency, and the second order factor of a negative perception consisting of job security, execution error, and fear of introduction failure. The positive perception affected the intention to use RPA through perceived usefulness and perceived ease. It was confirmed that the negative perception has a mediating effect on the intention to use RPA through acceptance conflict. In addition, it was confirmed that the presence or absence of experience in using RPA interacts with perceived ease and has a moderating effect on intention to use RPA. It can be said that there is practical and theoretical implications from the point of view of knowledge management in that it allows companies to recognize and respond to which factors are important from the point of view of companies that want to use RPA.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.433-441
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• 2022

The purpose of this study was to identify the moderated effects of emotional intelligence on the relationship between academic stress and smartphone addiction among high school students. Subjects were 207 associate high school students. The data were collected using self -report questionnaire from December 1 to December 23, 2019. Data were analyzed by descriptive statistics, t-test, ANOVA, pearson correlation and hierarchical multiple regression with SPSS/WIN 23. Mean point of academic stress(5 point scale) was 2.75, emotional intelligence(5 point scale) was 3.63 and smartphone addiction(4 point scale) was 2.18. Academic stress were negative correlation with emotional intelligence(r=-.15, p =.030) and positive correlation with smartphone addiction(r=.25, p<.001). Emotional intelligence were negative correlation with smartphone addiction(r=-.25, p<.001). Emotional intelligence has been shown to modulate the relationship between academic stress and smartphone addiction(F=10.45. p<.001) Therefore, to decrease the academic stress and smartphone addiction of high school students, It is necessary to develop the program for increase emotional intelligence of high school students.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.183-199
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• 2022

With the consumption of smart phone content increasing rapidly, the short clip market in China is rapidly growing. TikTok, a short clip platform, has achieved great business success. However, there is not much research done on TikTok platform from the customers' perspective. To this end, this study aimed to verify the relationship between the social network characteristics on the TikTok platform, attachment toward the TikTok platform, user participation, social identity, psychological distance and reuse intention through an empirical investigation. In August 2021, a survey was conducted on consumers on the subject of TikTok platform in China. The results of the study are as follows. First, the social network characteristics significantly affected the user participation and the attachment. Second, both the attachment and the user participation had a significant impact on reuse intention. Third, user participation had a significant impact on attachment. Fourth, social identity played a significant moderating role in the relationship between social network characteristics and user participation. Fifth, Psychological distance played a significant moderating role in the relationship between social network characteristics and attachment. The results of this study are expected to provide theoretical and practical implications for research on TikTok platform.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.95-112
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• 2021

This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.264-275
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• 2022

The purpose of this study is to examine the effects of social withdrawal, depression, aggression, negative parenting attitude as parental factors, friendship as school factors, academic helplessness and smartphone dependence, persistence, etc. on adolescent delinquency experiences as perceived personal factors. was carried out to understand. For this study, first year middle school students in the first year of the Korean Children and Youth Panel Survey (KCPYS 2018) were analyzed. As a result of the study, it was found that depression, aggression, social withdrawal as individual factors of adolescents, negative parenting attitude as parent factors, academic helplessness, negative friendships, smartphone dependence, persistence, etc. as school factors influence delinquent behavior of adolescents. In addition, it was found that smartphone dependence and persistence play a partial mediating role in the process of personal factors, parental factors, and school factors affecting adolescents' delinquency experiences. Based on these results, first, we need to break stereotypes about adolescents and understand the accurate understanding of adolescents' delinquent behaviors and what expectations they have. Second, practical education is required for parents and grandparents for consistent parenting attitudes and effective parenting. Third, a positive self-awareness and correct human relationship formation program should be operated in order to improve the friendship among adolescents. Finally, correct smartphone usage and counseling interventions and prevention programs to alleviate impulsivity are needed.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.544-560
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• 2022

In order to verify the effect of job-esteem attitude on the empowerment of social service workers on service orientation, this study conducted a questionnaire survey on manpower providing local autonomous social service investment projects in Chungcheongbuk-do through analyzing 329 copies of data. The main research results show that, work performance relationship and personal work orientation have a significant effect on job esteem among the sub-factors of empowerment, it was found that the work environment control had a significant effect on all of the service-oriented sub-factors (trust-oriented, sincerity-oriented, and type-oriented). In addition, personal work-oriented empowerment was found to have a significant effect on sincerity-oriented and type-oriented among the service-oriented sub-factors, and it was confirmed that the empowerment of social service workers had a positive effect on service orientation through employee appreciation as a medium. It was confirmed that job-esteem, which is a mediator, affects sincerity and type orientation, which are sub-variables of service orientation. In order to improve the service orientation of social service workers, it is necessary to develop a manual for a clear understanding of their work and to provide continuous and practical maintenance education so workers can develop their own abilities.

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.1-15
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• 2022

Purpose: The globalization of the Korean restaurant franchise industry differs from the business performance of enhancing the brand image and customers' intention to revisit depending on the degree of localization marketing. Therefore, it is necessary to consider the extent to which the localization marketing activities of overseas Korean restaurant franchise companies affect the customer's perception. This study aims to investigate the effects of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) of Korean restaurant franchise companies on customer revisit intention. Research design, data, and methodology: For this study, 150 questionnaires using local Korean restaurants in Beijing, China, were analyzed using SPSS Ver.21 and AMOS Ver.22. Result: It was confirmed that the localized menu, localized service experience, and localized physical environment all affect the intention to revisit customers. Based on these verification results, if overseas franchises fully recognize localization marketing, which is an important factor for local business success, and establish localization strategies, they can gain an edge in competition with local Korean restaurants or restaurant franchises founded by locals. There may be a higher probability that However, it was found that localization price and localization promotion had no mediating effect of brand image between revisit intention and revisit intention. It was found that it had no effect on the degree of inquiry and had a negative effect. Conclusions: Due to the impact of the COVID-19 pandemic, there have been many changes in the domestic and overseas food service industry over the past two years. Therefore, in future research, it is necessary to study the localization of overseas Korean restaurant franchise companies that are more multidimensionally subdivided. Various measures of customized localization marketing for optimal regional characteristics should be developed and applied to enhance customer revisiting and brand image of Korean restaurant franchise companies entering overseas. In the future, this study will be meaningful data for the establishment of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) strategies for Korean restaurant franchise companies that consider overseas expansion or have already entered.