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http://dx.doi.org/10.14400/JDC.2021.19.11.095

A Study on the Effect of Care Farming Program on Satisfaction -Focused on the Mediating Effect of Functional Image and Emotional Image-  

Oh, Sinyeong (Dept. of Information Management, Venture, Hoseo University)
Heo, Chul-Moo (Dept. of information Management, Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.19, no.11, 2021 , pp. 95-112 More about this Journal
Abstract
This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.
Keywords
Care Farming; Horticultural Healing; Animal Healing; Food Healing; Forest Healing; Functional Image; Emotional Image; Program Satisfaction;
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