• Journal of Convergence for Information Technology
• /
• v.12 no.2
• /
• pp.198-205
• /
• 2022

The purpose of this study is to understand the influence of beauty commercial advertising by gender based on information on beauty trends among men and women in their 20s and to confirm the effectiveness of beauty advertising as a marketing tool. To this end, a survey was conducted on men and women in their 20s who are most interested in appearance and use SNS. Women chose YouTube as the most accessible, reliable, and informative ads, while men chose Instagram, TV, and YouTube respectively, and found that YouTube ads were the most influential for women in their 20s and Instagram ads for men in their 20s. These results can be used to build new strategies in the service and marketing sectors of the future beauty market.

• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.287-294
• /
• 2021

This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

• Journal of the Korea Convergence Society
• /
• v.8 no.10
• /
• pp.311-321
• /
• 2017

In recent years, awareness of talent donation has been increasing as a way to lead a happy life with others. The purpose of this study is to investigate participation characteristics such as participation difficulties, participation period, service target, participation field, participation style, participation motive of beauty talented volunteers. This survey responded to 701 beauty talent volunteers. Participation difficulties included lack of skills and capability, lack of social awareness, and lack of spare time. Participation characteristics varied according to gender, age, education, occupation, monthly income, etc. Based on the results of these researches, the suggestions for activation for donating beauty talents were presented.

• Journal of the Korea Convergence Society
• /
• v.8 no.7
• /
• pp.315-321
• /
• 2017

Ice cream color is delivered brand stories to consumer through visual sense stimulation. Today's consumption patterns reflect not just five-senses(look, taste, hear, touch, smell) satisfaction but also the consumption of satisfaction through brand value. these marketing of utilized color is using in beauty design area also. therefore these a study is consisting the theoretical and empirical research, that's for implemented of storytelling the beauty design. on this base contemplation 'B' brand ice cream's color and brand story through the theoretical research, and express the derived design on nails by the empirical research. As a result, a study is implied fusion of ice cream color and nail art design, that believed to serve as a basic source of beauty design and color imagnation that reflect the color of specific brand.

• Journal of the Korea Convergence Society
• /
• v.9 no.11
• /
• pp.403-415
• /
• 2018

The purpose of this study is to analyze the factors affecting the beauty Probono activities and to find ways to revitalize the related activities. In this study, the research models and hypotheses were set up, and the results of the main analysis were obtained by conducting the questionnaire analysis of 701 beauty majors in the metropolitan area. First, it was found that the participation of Beauty Probono is to utilize beauty technology and knowledge, mainly through volunteer club activities. Second, Satisfaction with beauty Probono activities was highly correlated with recruitment of service organization. The reliability of the service organization tended to be higher as the level of institutional operation and satisfaction through participation were higher. Third, satisfaction with beauty Probono activities was high, and the more trust in organization, the higher the sustainability of activities. The beauty Probono activation plan suggested the development of various public relations channels, strengthened education for volunteers, and transparent management of the volunteer organization. However, this research has limitations in the limitation of research subject, and it is expected that the study of various aspects of beauty student major students will be continued in the future.

• Journal of the Korean Society of Industry Convergence
• /
• v.3 no.3
• /
• pp.229-236
• /
• 2000

This paper proposes on the Hanguel character CAI system using image processing. For this, firstly, the characters written by elementary school students or foreigners arc captured by CCD camera. Secondly, Recognition is accomplished by pre-processing, thinning and recognition processes. Thirdly, strokes are separated and beauty evaluation is done by matching feature value of the input image from the similarity measure function. In particular, this paper describe to define the similarity measuring function using extracted factor values after getting the beauty evaluation factor values of the consonant in the entire CAI system. Finally, the effectiveness of the proposed system is demonstrated by experiments.

• The Journal of Industrial Distribution & Business
• /
• v.14 no.6
• /
• pp.27-35
• /
• 2023

Purpose: Convergence and social ripple effects caused by the Fourth Industrial Revolution, which encompasses new technologies in various fields, will have a great impact on the beauty industry structure and market economy. This review reviewed the literature on the changes in the employment environment of the Korean beauty industry due to the 4th industrial revolution and the countermeasures of the beauty industry accordingly. Research design, data and methodology: Using the October 2022 PRISMA flowchart, it is a review of changes in the employment environment of the beauty industry, the need for human resource management of beauty workers, and the employment environment to be applied to the beauty industry in the future. Results: Changes in the employment environment in the era of the 4th Industrial Revolution, the current state of the beauty industry, and reviews on beauty industry workers were collected, and a direction for training beauty industry workers was presented. Conclusions: This study presented the direction of the beauty industry in preparation for changes in the employment environment of the 4th industrial revolution and suggested that research is needed to actively establish human resource management (HRM) to overcome the problem of fostering talent in the beauty industry.

• Journal of Convergence for Information Technology
• /
• v.10 no.1
• /
• pp.251-259
• /
• 2020

This study is an analysis of the relationship between self leadership and self-efficacy in learning for Chinese students majoring in beauty. It is a research article that describes the factors that affect self-efficacy in learning. From July to October 2019, 440 Chinese students were investigated with questionnaires to collect data. The results show that the inferior factors of self leadership of Chinese students majoring in beauty are: The results showed that behavior awareness & volition, and constructive cognition, which are the Subfactor of Chinese students in beauty major, had a significant positive influence on the task difficulty preference and self-regulatory efficacy of self-efficacy. Therefore, raising the level of behavior awareness & volition, and constructive cognition of Chinese students in beauty majors can help Chinese students in beauty majors to acquire major knowledge and professional strength. In particular, In university education, we can provide systematic curriculum education on self-leadership understanding and strategy for Chinese students.

• Journal of Convergence for Information Technology
• /
• v.11 no.11
• /
• pp.304-311
• /
• 2021

The purpose of this study is to empirically research the effect of jaycustomers behavior perception on emotional dissonance, job enthusiasm, and management performance. The sample was 327 beauty workers. The research methods were conducted by frequency analysis, factor analysis, reliability analysis, correlation analysis, and simple regression analysis. First, the study shows it was confirmed that the perception of jaycustomers behavior causes emotional dissonance and loss of job enthusiasm for beauty professionals. Second, it was confirmed that the perception of the behavior of jaycustomers had a statistically significant effect on emotional dissonance. Third, the perception of the behavior of jaycustomers had a statistically significant effect on management performance. Fourth, emotional dissonance had a statistically significant effect on job enthusiasm. Fifth, it was confirmed that management performance had a statistically significant effect on job enthusiasm. Therefore, it is believed the perception of jaycustomers behavior negatively affects beauty professionals.

• Journal of the Korea Convergence Society
• /
• v.10 no.9
• /
• pp.153-159
• /
• 2019

With the development of related industries, there is a growing demand for the training of beauty professionals. At a time when there is a growing social interest in Cosmetology, there is a need to review functional Beauty Education. Generation Z, born after 1995, has the characteristics of a 'Digital Native' and is expected to be the main driver of future consumption. This study is intended to propose the orientation of Beauty Education of University considering the characteristics of the digital generation, Generation Z, in an era of declining school-age population. The results from the preceding and literary studies are as follows: First, Generation Z regards cosmetology as fun tool for self-realization. Second, Beauty Education of University should be designed as a creative curriculum combined with psychology, philosophy, aesthetics, etc., as well as acquiring professional skills. Third, it is believed that the learner-centered Beauty Education method using mobile video contents will be effective. Since the discussion of Beauty Education considering the characteristics of Generation Z is still in its early stages, further research on the direction of Education needs to be made in the future.