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http://dx.doi.org/10.22156/CS4SMB.2022.12.02.198

Effects of Beauty Commercial Advertising on Men and Women in Their 20's Purchase of Beauty Products  

Noh, Seung-Eun (Department of Beauty Care, Dongnam Health University)
Cheon, Seung-Hee (Department of Beauty Care, Dongnam Health University)
Sim, Bo-Ram (Department of Beauty Care, Dongnam Health University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.2, 2022 , pp. 198-205 More about this Journal
Abstract
The purpose of this study is to understand the influence of beauty commercial advertising by gender based on information on beauty trends among men and women in their 20s and to confirm the effectiveness of beauty advertising as a marketing tool. To this end, a survey was conducted on men and women in their 20s who are most interested in appearance and use SNS. Women chose YouTube as the most accessible, reliable, and informative ads, while men chose Instagram, TV, and YouTube respectively, and found that YouTube ads were the most influential for women in their 20s and Instagram ads for men in their 20s. These results can be used to build new strategies in the service and marketing sectors of the future beauty market.
Keywords
Beauty; Beauty level of interest; Commercial advertising; Characteristics of men and women in their twenties; Beauty products;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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