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http://dx.doi.org/10.22156/CS4SMB.2021.11.11.304

The Effect of Jaycustomers Behavior Perception of Beauty Professionals on Emotional Harmony, Job Enthusiasm, and Management Performance  

Lee, Jung-Hee (Department of Beauty Design, Shing yeong University)
Sung, Young-Whan (Department of Beauty & Cosmetic, Osan University)
Lee, Jae-Eun (Department of Beauty Design, Sungkyul University)
Lee, Young-Jo (Department of Beauty coordination, kookje University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.11, 2021 , pp. 304-311 More about this Journal
Abstract
The purpose of this study is to empirically research the effect of jaycustomers behavior perception on emotional dissonance, job enthusiasm, and management performance. The sample was 327 beauty workers. The research methods were conducted by frequency analysis, factor analysis, reliability analysis, correlation analysis, and simple regression analysis. First, the study shows it was confirmed that the perception of jaycustomers behavior causes emotional dissonance and loss of job enthusiasm for beauty professionals. Second, it was confirmed that the perception of the behavior of jaycustomers had a statistically significant effect on emotional dissonance. Third, the perception of the behavior of jaycustomers had a statistically significant effect on management performance. Fourth, emotional dissonance had a statistically significant effect on job enthusiasm. Fifth, it was confirmed that management performance had a statistically significant effect on job enthusiasm. Therefore, it is believed the perception of jaycustomers behavior negatively affects beauty professionals.
Keywords
Beauty Professionals; Jaycustomers Behavior Perception; Emotional Dissonance; Job Engagement; Management Performance;
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