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http://dx.doi.org/10.15207/JKCS.2017.8.7.315

A Study on The Nail Design Utilized 'B' Brand Ice Cream Color Story  

Pyo, Yeon-Hee (Beauty Design, Graduate School of Kunkuk University)
Jung, Yeon-Ja (Beauty Design, Kunkuk University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.7, 2017 , pp. 315-321 More about this Journal
Abstract
Ice cream color is delivered brand stories to consumer through visual sense stimulation. Today's consumption patterns reflect not just five-senses(look, taste, hear, touch, smell) satisfaction but also the consumption of satisfaction through brand value. these marketing of utilized color is using in beauty design area also. therefore these a study is consisting the theoretical and empirical research, that's for implemented of storytelling the beauty design. on this base contemplation 'B' brand ice cream's color and brand story through the theoretical research, and express the derived design on nails by the empirical research. As a result, a study is implied fusion of ice cream color and nail art design, that believed to serve as a basic source of beauty design and color imagnation that reflect the color of specific brand.
Keywords
Collaboration; Ice Cream; Colors; Beauty; Design; Nail Art;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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