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http://dx.doi.org/10.15207/JKCS.2019.10.9.153

Beauty Education of University Considering the Characteristics of Generation Z  

Oh, Seo-Hyun (Division of Cosmetology Science, Nambu University)
Nah, Ken (Division of Design Management, International Design school for Advanced Studies. Hongik University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.9, 2019 , pp. 153-159 More about this Journal
Abstract
With the development of related industries, there is a growing demand for the training of beauty professionals. At a time when there is a growing social interest in Cosmetology, there is a need to review functional Beauty Education. Generation Z, born after 1995, has the characteristics of a 'Digital Native' and is expected to be the main driver of future consumption. This study is intended to propose the orientation of Beauty Education of University considering the characteristics of the digital generation, Generation Z, in an era of declining school-age population. The results from the preceding and literary studies are as follows: First, Generation Z regards cosmetology as fun tool for self-realization. Second, Beauty Education of University should be designed as a creative curriculum combined with psychology, philosophy, aesthetics, etc., as well as acquiring professional skills. Third, it is believed that the learner-centered Beauty Education method using mobile video contents will be effective. Since the discussion of Beauty Education considering the characteristics of Generation Z is still in its early stages, further research on the direction of Education needs to be made in the future.
Keywords
Beauty Education; Generation Z; Digital Generation; Cosmetology; Beauty YouTuber;
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Times Cited By KSCI : 2  (Citation Analysis)
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