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Beauty Education of University Considering the Characteristics of Generation Z

Z세대의 특성을 고려한 대학의 미용교육

  • Oh, Seo-Hyun (Division of Cosmetology Science, Nambu University) ;
  • Nah, Ken (Division of Design Management, International Design school for Advanced Studies. Hongik University)
  • 오서현 (남부대학교 향장미용학과) ;
  • 나건 (홍익대학교 국제디자인전문대학원 디자인경영학과)
  • Received : 2019.07.29
  • Accepted : 2019.09.20
  • Published : 2019.09.28

Abstract

With the development of related industries, there is a growing demand for the training of beauty professionals. At a time when there is a growing social interest in Cosmetology, there is a need to review functional Beauty Education. Generation Z, born after 1995, has the characteristics of a 'Digital Native' and is expected to be the main driver of future consumption. This study is intended to propose the orientation of Beauty Education of University considering the characteristics of the digital generation, Generation Z, in an era of declining school-age population. The results from the preceding and literary studies are as follows: First, Generation Z regards cosmetology as fun tool for self-realization. Second, Beauty Education of University should be designed as a creative curriculum combined with psychology, philosophy, aesthetics, etc., as well as acquiring professional skills. Third, it is believed that the learner-centered Beauty Education method using mobile video contents will be effective. Since the discussion of Beauty Education considering the characteristics of Generation Z is still in its early stages, further research on the direction of Education needs to be made in the future.

관련 산업의 발전으로 미용 전문 인력 양성 수요가 점차 커지고 있다. 미용에 대한 사회적 관심이 높아지는 시점에서, 기능위주의 미용 교육에 대해 검토할 필요가 있다. 1995년 이후 태어난 Z세대는 '디지털 원주민(Digital Native)'의 특성을 지녔으며, 향후 소비의 주된 주체가 될 것으로 예상된다. 본 연구는 학령인구가 감소하는 시대에 디지털 세대인 Z세대의 특성을 고려한 대학 미용 교육의 방향성을 제안하고자 하였다. 선행연구와 문헌연구를 통해 도출된 결과는 다음과 같다. 첫째, Z세대가 바라보는 미용은 자아실현을 위한 즐거운 도구라고 할 수 있다. 둘째, 대학 미용 교육은 전문적인 기술 습득은 물론이고 심리학, 철학, 미학 등과 결합된 창의적인 교과과정으로 설계되어야 한다. 셋째, 모바일 동영상 콘텐츠를 활용한 학습자 중심의 주도적 미용 교육방법이 효과적일 것으로 판단된다. Z세대에 대한 특성을 고려한 미용교육에 대한 논의는 아직 초기 단계이므로, 향후 보다 구체적인 교육의 방향성에 대한 연구가 필요하다.

Keywords

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