• Informatization Policy
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• v.21 no.3
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• pp.102-127
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• 2014

Although mobile banking provides cost-saving opportunities as well as convenient banking experience for customers, today's banks still face challenges when deploying the technology because a good number of customers are reluctant to use mobile banking for personal reasons. This paper is an empirical investigation of the determinants of the intention to use smartphone-based mobile banking services. The determinants are grouped into two categories including personal factors and social influence factors. We conducted an empirical analysis using 751 survey responses collected from present users of mobile banking services. The results of the analysis reveal that all the personal factors have positive relationships with the intention to use mobile banking services. On the other hand, it was found that of the social influence factors, perceived herding behavior has significantly positive relationship with the intention to use smartphone-based services, whereas subjective norm is not significantly related to the intention. We provide practical as well as academic implications of the research findings.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.11
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• pp.2076-2082
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• 2017

Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 135 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables. Therefore, when moderating mediated factor of dominant design and attitude, factor of continuous usage intention showed 76% explanatory power.

• The Research Journal of the Costume Culture
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• v.10 no.3
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• pp.248-260
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• 2002

The purpose of this study were 1) to examine underlying dimensions of two aspects of attitudes - cognitive beliefs and consumption feelings of well-known name brand apparel and 2) to examine predictiveness of those two variables in predicting buying intentions of well-known name brand apparel. The data were collected through questionnaire from convenient samples of 207 female college students. Statistical analysis of factor analysis, t-test and multiple regression analysis were performed in analysing the data. The major findings were as fellows: 1. The dimensions of evaluation criteria of well-known name brand apparel were design/brand name, clothing construction, and practicality. 2. The dimensions of consumption feelings were pleasure/confidence, active and regret. 3. In predicting buying intension of name brand apparel, consumption feelings fecund to be as more robust predictors than cognitive variables.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.439-444
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• 2007

정서 전달에는 언어적 의사소통뿐만 아니라 비언어적 의사소통이 거론되곤 한다. 하지만 지금까지의 비언어적 의사소통 연구는 대부분 언어의 음향학적 연구나 얼굴표정 연구에 국한되었다. 또한 음악의 정서에 대한 연구는 음악적 구조 혹은 스타일과 여러 성격적 특질 및 행동 간의 관계, 혹은 생리적 효과 등 어떤 음악(what music)이 특정한 효과를 일으키느냐에 중점을 두고 있었다. 따라서 본 연구에서는 Gabrielsson & Juslin(1996)의 연구에 의거, 음악을 통하여 작곡가가 아닌 연주자의 의도된 정서가 청자에게 얼마나 잘 지각될 수 있는지 알아보고자 하였다. 봉 녕구의 가설은 다음과 같다; 첫째, 연주자의 정서적 의도는 음악의 모든 물리적 변인에 영향을 준다; 둘째, 청자는 의도된 정서를 지각하는 데 일반적으로 성공적이다; 셋째, 특정 정서는 다른 정서보다 더 잘 구분된다. 본 연구에 사용된 곡은 학습 효과를 배제하기 위하여 새롭게 전문 작곡가에 의해 작곡되었으며, 전문 연주자는 동일한 곡을 7종류의 정서(행복한, 슬픈, 화난, 두려운, 다정한, 엄숙한, 정서 표현 없음)를 표현하도록 연주하였다. 하나의 완전한 음악을 표현하기 위하여 각 곡은 멜로디(악기구성: 일렉트릭 기타, 베이스, 그랜드 피아노)와 리듬(드럼)을 포함하였다. 실험참가자는 각 곡을 듣고 7개의 정서 종류 각각에 점수를 평정하였다. 그 결과 이전 연구와 마찬가지로 청자는 연주자의 의도된 정서를 일반적으로 지각하는 데 성공하였으며 7개의 정서 중 특징적인 정서("행복한", "슬픈", "화난", "다정한") 는 다른 정서 보다 더 잘 구별되었다. 본 연구에 사용된 "두려운" 정서 곡의 음향분석 결과 소리 강도의 큰 변산이 특징이었다. 이는 이전 연구에서 "두려운" 정서의 특징인 타이밍의 큰 변산과 함께, "두려운" 정서가 '불규칙적이거나 변화가 커서 예측하기 어려운' 속성을 지니고 있음을 시사한다. 또한 "다정한" 정서에 대해서 본 연구에서는 다른 모든 정서와 유의미한 차이를 보인 반면, 이전 연구에서는 "슬픈"과 유의미한 차이가 없었다. 이는 본 연구에 쓰인 "다정한" 정서의 곡은 리듬 패턴을 다른 정서 버전과는 다르게 보사노바 리듬을 사용하였다. 이전 연구와는 다르게 빠른 템포였음에도 불구하고 구별이 잘 된 이유는 이와 같이 장르 특징적인 영향이 컸기 때문이라고 할 수 있다. 이는 연주자나 음악 스타일 자체의 성격이 정서 판단에 있어 큰 영향을 준다는 사실을 시사한다. 종합적으로 음악을 통한 정서 전달에 있어 연주자, 청자, 악기, 음악 스타일의 차이가 영향을 줄 수 있다는 사실을 확인하였으며 이러한 결과는 Scherer & Oshinsky(1977)가 언급하였듯 음악 연주가 다른 비언어적 의사소통 방법과 공유하는 특징이 있음을 시사한다.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.103-128
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• 2010

This study applied self-determination theory to investigate the relationships between volunteers' perception of supervisors' autonomy support, volunteering motivation, and persistence intentions among collegiate students. Collegiate volunteers(n=515) involved in volunteer activities completed measures of supervisors' autonomy support, 5 forms regulation, and persistence intentions. Bivariate correlations indicated that volunteer motivation demonstrated an ordered pattern of relationships, such that adjunct points along the regulatory continuum would be more positively associated with on another than distal points. Analyses using structural equation modeling revealed that supervisors' autonomy support was positively related to more autonomous motivation(intrinsic motivation and identified regulation), while was natively associated with amotivation. Amotivation was negatively related with persistence intentions, and more autonomous motivations(intrinsic and identified) predicted grater intentions to continue with volunteer activity for next 6 months. The findings are discussed in light of the self-determination theory.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.2
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• pp.289-297
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• 2020

The purpose of this study is to verify the effect of university students's innovativeness on adoption intention of academic convergence. For this objectives, the Structural Equation Model(SEM) was designed and analysed by using Lisrel. This study developed a research model, based upon TAM, to analyse the factors: personal innovativeness, social expectation, perceived usefulness and adoption intention of academic convergence. The main results are follows as: first, personal innovativeness showed a significant positive direct effect on adoption intention of academic convergence, and indirect effect through perceived usefulness on it. Second, through perceived usefulness, there was indirect effect between social expectation and adoption intention of academic convergence. The SEM in this study showed the statistical significance, which the model fit was χ²=22.638(df=29, p=.793). Based upon the result of analyses, the study suggested to develop the subject and non-subject educational program through which students experience innovativeness and usefulness for academic convergence. Especially, the change of the role and the task of the curriculum of liberal arts was.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• Informatization Policy
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• v.25 no.3
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• pp.75-94
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• 2018

Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual's intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.141-149
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• 2017

This study is to determine the relationship between gaming behaviors by mobile game users and intention of continuous use of games. A behavior is a reaction against some subject or event, and in general, it brings consistent action and predictable reaction. For this study, the survey has been performed to adult mobile game users over 20 years old in Korea and China, and the collected data have been used in the hierarchical multiple regression analysis using SPSS 20.0, the statistical package program. As a result of study, if gaming behaviors are not concerned, more male not from Korea (from China) showed higher intention of continuous use. Furthermore, as a result of evaluating the effect of gaming behaviors of mobile game users on intention of continuous use, cognitive behaviors and behavioral attitudes also showed significant positive correlation.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.860-869
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• 2021

This study tried to provide basic data for predicting consumers by applying the structural analysis method (SEM) to the causal relationship model that applied the technology acceptance theory for mobile home training, exercise commitment, and continuous intention. Therefore, in order to identify the strategic tools due to the current COVID-19 pandemic, the survey was conducted using the mobile program "Survey Monkey" according to the sampling plan from February 1, 2021 to May 21, 2021, and a total of 287 valid samples. people were used in the final analysis of consumers. As a result of the study, it was found that the acceptance model had a significant effect(+) on exercise commitment, and the acceptance model had a significant effect(+) on the exercise continuation intention. Finally, it was found that exercise commitment had a significant(+) effect on exercise continuity intention.