Informatization Policy (정보화정책)

National Information Society Agency (한국지능정보사회진흥원)
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An Empirical Study on Factors Affecting an Individual User's Behavioral Intention to Use SaaS

개인 사용자의 SaaS 사용의도에 영향을 미치는 요인에 관한 실증적 연구

  • 홍일유 (중앙대학교 경영경제대학) ;
  • 이승민 (정보통신산업진흥원 전략기획팀) ;
  • 조휘형 (김포대학교 유통경영과)
  • Received : 2018.03.07
  • Accepted : 2018.05.12
  • Published : 2018.09.28
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Abstract

Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual's intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.

최근 클라우드 서비스업체들이 제공하는 SaaS(Software as a Service)는 소프트웨어 유통 패러다임의 혁신을 가능케할 수단으로서 많은 관심을 모으고 있다. 반면, 높은 관심에도 불구하고, 아직 SaaS를 적극적으로 활용하는 이용자들은 많지 않다. 본 연구는 SaaS 사용의도에 영향을 미치는 선행요인들을 규명 및 분석하는데 그 목적이 있다. 본 연구에서는 기술수용모델을 기반으로 하여 SaaS 사용의도를 예측하기 위한 연구모델을 제시하였다. 본 연구를 위해 소프트웨어 실사용자들을 대상으로 설문조사를 실시하였으며, 수집된 실증데이터는 SPSS와 AMOS를 이용하여 그 신뢰성 및 타당성을 분석하였으며 측정모델 및 가설의 검증을 실시하였다. 실증분석 결과, SaaS의 기능성, 상호운용성 및 경제적 효익은 사용의도에 긍정적 영향을 미치는 반면, 시스템 품질은 사용의도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구결과에 대한 시사점 및 한계점을 논의하였으며, 향후 연구의 방향도 제시하였다.

Keywords

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