Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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An Effect of Gaming Behavior by Mobil Game User on Intention of Continuous Usage

모바일게임 이용자의 게임 태도가 지속사용 의도에 미치는 영향

  • Shim, Sun-Ae (Dept. of Holography 3D Contents, Kwangwoon Graduate School) ;
  • Im, Cheon-Hyuk (Dept. of Holography 3D Contents, Kwangwoon Graduate School) ;
  • Jung, Hyung-Won (Dept. of Information & Contents, College of Natural Science Kwangwoon univ)
  • 심선애 (광운대학교 일반대학원 홀로그래피3D콘텐츠학과) ;
  • 임천혁 (광운대학교 일반대학원 홀로그래피3D콘텐츠학과) ;
  • 정형원 (광운대학교 자연과학대학 정보콘텐츠학과)
  • Received : 2017.03.25
  • Accepted : 2017.07.20
  • Published : 2017.07.28
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Abstract

This study is to determine the relationship between gaming behaviors by mobile game users and intention of continuous use of games. A behavior is a reaction against some subject or event, and in general, it brings consistent action and predictable reaction. For this study, the survey has been performed to adult mobile game users over 20 years old in Korea and China, and the collected data have been used in the hierarchical multiple regression analysis using SPSS 20.0, the statistical package program. As a result of study, if gaming behaviors are not concerned, more male not from Korea (from China) showed higher intention of continuous use. Furthermore, as a result of evaluating the effect of gaming behaviors of mobile game users on intention of continuous use, cognitive behaviors and behavioral attitudes also showed significant positive correlation.

본 연구는 모바일게임 이용자의 게임 태도와 게임 지속사용 의도 간의 관계를 알아보고자 하였다. 태도는 어떤 대상이나 사태에 반응하는 행동을 말하는 것으로 보편적으로 일관성 있는 행동을 하게 되고 또한 이후의 반응을 예측할 수 있기 때문이다. 연구를 위해 한국과 중국의 20세 이상 성인 모바일게임 이용자를 대상으로 설문조사를 시행하였으며, 수집된 데이터는 통계패키지 프로그램인 SPSS 20.0을 사용하여 위계적 다중회귀분석을 시행하였다. 연구결과 첫째, 게임 태도를 고려하지 않는다면, 남자일수록, 대한민국 국적이 아닐수록(중국 국적일수록) 지속사용 의도가 높게 나타났다. 둘째, 모바일게임 이용자의 게임 태도가 지속사용 의도에 미치는 영향을 알아본 결과 인지적 태도, 행동적 태도는 모두 유의한 정(+)의 상관관계를 나타내는 것으로 확인되었다.

Keywords

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