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http://dx.doi.org/10.15207/JKCS.2017.8.7.141

An Effect of Gaming Behavior by Mobil Game User on Intention of Continuous Usage  

Shim, Sun-Ae (Dept. of Holography 3D Contents, Kwangwoon Graduate School)
Im, Cheon-Hyuk (Dept. of Holography 3D Contents, Kwangwoon Graduate School)
Jung, Hyung-Won (Dept. of Information & Contents, College of Natural Science Kwangwoon univ)
Publication Information
Journal of the Korea Convergence Society / v.8, no.7, 2017 , pp. 141-149 More about this Journal
Abstract
This study is to determine the relationship between gaming behaviors by mobile game users and intention of continuous use of games. A behavior is a reaction against some subject or event, and in general, it brings consistent action and predictable reaction. For this study, the survey has been performed to adult mobile game users over 20 years old in Korea and China, and the collected data have been used in the hierarchical multiple regression analysis using SPSS 20.0, the statistical package program. As a result of study, if gaming behaviors are not concerned, more male not from Korea (from China) showed higher intention of continuous use. Furthermore, as a result of evaluating the effect of gaming behaviors of mobile game users on intention of continuous use, cognitive behaviors and behavioral attitudes also showed significant positive correlation.
Keywords
Mobil Game; Game Attitude; Continuous Use Intention; Cognitive Attitude; Emotional Attitude; Behavioral Attitude;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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