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http://dx.doi.org/10.6109/jkiice.2017.21.11.2076

Factors Influencing on Continuous Usage Intention of Smartphone Based on the TAM (Technology Acceptance Model)  

Nam, Soo-Tai (Div. of Information and Electronic Commerce (Institute of Convergence and Creativity), Wonkwang University)
Jin, Chan-Yong (Div. of Information and Electronic Commerce (Institute of Convergence and Creativity), Wonkwang University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.21, no.11, 2017 , pp. 2076-2082 More about this Journal
Abstract
Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 135 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables. Therefore, when moderating mediated factor of dominant design and attitude, factor of continuous usage intention showed 76% explanatory power.
Keywords
Dominant design; Perceived usefulness; Continuous usage intention; TAM; Partial least squares;
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Times Cited By KSCI : 3  (Citation Analysis)
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