Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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Causal relationship between exercise commitment and exercise continuation intention according to the use of mobile home training : Changes in fitness after Covid-19

모바일 홈트레이닝 활용에 따른 운동몰입과 운동지속의도 인과관계 : 코로나19 이후 피트니스 변화

  • Kim, Ji-Sun (Department of Sport Industry, Associate Professor, Jungwon University)
  • 김지선 (중원대학교, 스포츠산업학과)
  • Received : 2021.06.06
  • Accepted : 2021.06.30
  • Published : 2021.06.30
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Abstract

This study tried to provide basic data for predicting consumers by applying the structural analysis method (SEM) to the causal relationship model that applied the technology acceptance theory for mobile home training, exercise commitment, and continuous intention. Therefore, in order to identify the strategic tools due to the current COVID-19 pandemic, the survey was conducted using the mobile program "Survey Monkey" according to the sampling plan from February 1, 2021 to May 21, 2021, and a total of 287 valid samples. people were used in the final analysis of consumers. As a result of the study, it was found that the acceptance model had a significant effect(+) on exercise commitment, and the acceptance model had a significant effect(+) on the exercise continuation intention. Finally, it was found that exercise commitment had a significant(+) effect on exercise continuity intention.

본 연구는 모바일 홈트레이닝과 운동몰입, 지속의도에 대한 기술수용 이론을 적용한 인과관계모형에 대한 구조분석 방법(SEM)을 적용하여 소비자을 예측하기 위한 기초자료를 제공하고자 하였다. 현재 코로나-19 팬데믹 사태로 인한 전략적 도구를 파악하기 위해 2021년 2월 1일부터 5월 21일까지 표본계획에 의해 모바일 프로그램인 "서베이 몽키"를 사용하여 유효표본 총 287명의 소비자를 최종 분석에 사용하여 다음과 같은 결과를 도출하였다. 첫째, 수용모델이 운동몰입에 유의미한 영향(+)을 미치는 것으로 나타났으며, 둘째, 수용모델이 운동지속의도에 유의미한 영향(+)을 미치는 것으로 나타났다. 셋째, 운동몰입이 운동지속의도에 유의미한 영향(+)을 미치는 것으로 나타났다.

Keywords

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