The purposes of this study are to investigate the tactile sensibility and preference of cotton jersey before/after the treatment of softener washing finishing and to look for the relationship of tactile sensation and consumer preference, in order to provide the basic data for the development of new cotton products. We surveyed the tactile sensation and preferences of cotton jersey to 40 college students when asking them to handle $30{\times}30cm^2$ of fabric treated with/without finishing: Enzyme, Ultra soft, Silicone, and SBS washing finishing. All softener washing-finished fabrics were felt softer, flatter, more flexible, limper, moister, thinner, and more stretchable than before treatment, and consequently better feeling and higher preference. In case of thermal sensation, they felt that fabric with Enzyme finishing was cooler than before treatment, while other fabrics were warmer. And they felt Silicone and SBS finishing fabric were even lighter than before, while Enzyme and Ultra soft finishing were even heavier. Most preferred was SBS washing, but Silicone finishing fabric received the highest tactile comfort, this is for they received higher feelings in the sensations of smooth, soft, stretchy, thin, light and wet. We displayed the tactile sensation words and finishing types together on 2D scale of 'softness' X axes and 'heaviness' Y axes.