The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

In retailing, it seems very important to examine how consumers perceive in store design factors such as instore space for walking, product arrangement styles, instore display types, window sizes, and possibly others. Furthermore, consumers perceptions of various designs would be differentiated by consumers shopping patterns such as actual shopping versus window shopping. This article empirically investigates how various desings create different consumer reactions measured by consumer mood and store image depending on the types of consumer shopping. It was found that design factors such as open, focused, and big would create better consumer mood and consumer perceptions of store image than closed, unfocused, and small. Another finding was that consumer perceptions would interact with consumer shopping patterns. Based on the research findings, some implications are discussed in the article.

The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.

The franchise form of business relationship remains both relatively unresearched and under-conceptualized despite its current and increasing importance as a business form in modern capitalist industrial society. A franchise is the synergistic combination of a franchisee and franchisor working together to better serve customers, and the success of the franchise system is a function of how well the franchisee and franchisor perform, together and separately. Given the interdependent nature of franchise relationships, the franchise participants need to understand each other as well as the dimensions and dynamics of their franchise relationship. The purpose of this study is to investigate the various factors relationship. The purpose of this study is to investigate the various factors which influence the development of coopertaive relationship in business format franchising system. Based on commitment theory and marketing literature, eight antecedent factors are identified and nine hypotheses are developed.

This study examines the effects of economic and relational dimensions of supplier-distributor relationship on distributors intents to leave. A survey of 121 computer hardware distributors revealed that distributors commitment to the relationship and their transaction-specific investment would decrease directly the level of withdrawal intention. Other relational dimensions such as the procedural and distributive fairness, the morality of aspiration, and economic dimensions such as the transaction-specific investment made by the supplier and distributors expectations fo future performance increase indirectly the level of withdrawal intension via affecting either trust or commitment. The present study also found that perceived uncertainty and relative dependence might moderate the effects the economic and relational dimensions on distributors intents to leave. Relational dimensions, when compared to economic dimensions, tend to have stronger impacts on withdrawal intentions under high levels of uncertainty and relative dependence.

The model applied in this paper is based on the theory of economic order quantity (EOQ). EOQ model is introduced to explain the improvement of the transaction efficiency through the cooperative purchase. We examine explicitly how horizontal cooperation affects vertical transactions. A result of the analysis is that a seller can prefer transacting with a cooperative rather than with each buyer separately, even if he reduces the selling price of the product. Without increasing the demand for the product, this result is that dealing with a cooperative, rather than separately with each buyer, decreases the transaction cost for the seller-buyers system, the cost reduction more than off-setting the effect of price decrease on the sellers profit. For a coopative consisting of any number of buyers, Pareto efficient ordering policies that maximize the joint cost saving for the seller-buyers system are identified. We then discuss the conditions under which a cooperative under consideration can be modified to increase efficiency gain. Next, we relax the assumption that all buyers participate in a single cooperative and examine the issue of how many cooperatives, each consisting of a subset of the buyers, should be formed to maximize the total cost saving for the seller-buyers system. Finally, the issue of shapley value to divide the cooperatives gain among its members is discussed.

The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous distributors in PC GMS(General Merchandising Store) & all the industries, but to our surprising, the benefits of rationalization of distribution, high qualities & low prices, strengthened competitiveness of indigenous retailers far outweigh the costs. The aim of this paper is to present some basic executive ideas for achieving a more global competitiveness in the 21st century. That is, successful market responsiveness in our distributors & firms will first of all require Dynamic Supply Chain Management at the base of information infrastructure to obtain the best competitive power. Secondly, in practical perspectives, distributors & firms needs to learn precise analysis on the basis of customer needs & wants as well as flexible thinking & proactive attitudes with respect to an freezing markets. In conclusions, win-win strategy in the competition for existence has to retain continuous & close relationship between cooperation and coordination.

It is becoming very difficult for a single company to perform every process and activity required to bring its product or service to market in a competitive manner. Consequently, we are observing a dramatic paradigm shift, with companies moving from performing all activities in-house to selective outsourcing for non-core elements of their business. Through outsourcing, companies can focus on their core competencies, reduce costs, improve quality and increase flexibility. Companies today can no longer afford to ignore the potential opportunities realized through mutually beneficial outsourcing relationships with third-party suppliers. The outsourcing opportunities exist in almost every business process. Many successful companies have implemented effective outsourcing relationships with third party suppliers to gain competitive advantage in a wide range of areas. However, in terms of logistics, it is not so easy to find those companies in our country. Consequently, this paper reviews previous researches and describes several topics in third party logistics such as advantages and disadvantages, how can we select third party suppliers, and so on.

Today, The biggest problem in the structure of high cost and low efficient economic situation in Korea is found due to problem of cost circulation field, so the government officials and enterprises trying to solve it. In fact, The high cost, low efficient structure is not good to poor circulation of goods among businesses, especially in Dae-gus local industries. also, we face there is a shortage of indirect social capital which caused by a lack of connectoin among businesses in the circulation field. Recently, in order to solve the problem of circulation, it is above all necessary that government and local authorities pay attention to it and effort of positive and drastical investment. As the economy of Dae-gu would be activiate and local firms competion should be strengthen, it is request that the policy for efficiency in the circulation of goods need to effort as follows; 1. The highest class of local firms try to convert of knowledge in order to reduce the cost of goods. 2. To efficient of firms goods, it is essential that standardize the goods and spread for automation, so in the long run, There will be thrust forward establishment of total goods information network.