협동구매를 통한 거래비용감소에 관한 연구

The model applied in this paper is based on the theory of economic order quantity (EOQ). EOQ model is introduced to explain the improvement of the transaction efficiency through the cooperative purchase. We examine explicitly how horizontal cooperation affects vertical transactions. A result of the analysis is that a seller can prefer transacting with a cooperative rather than with each buyer separately, even if he reduces the selling price of the product. Without increasing the demand for the product, this result is that dealing with a cooperative, rather than separately with each buyer, decreases the transaction cost for the seller-buyers system, the cost reduction more than off-setting the effect of price decrease on the sellers profit. For a coopative consisting of any number of buyers, Pareto efficient ordering policies that maximize the joint cost saving for the seller-buyers system are identified. We then discuss the conditions under which a cooperative under consideration can be modified to increase efficiency gain. Next, we relax the assumption that all buyers participate in a single cooperative and examine the issue of how many cooperatives, each consisting of a subset of the buyers, should be formed to maximize the total cost saving for the seller-buyers system. Finally, the issue of shapley value to divide the cooperatives gain among its members is discussed.