• Title/Summary/Keyword: Gender innovation

Search Result 107, Processing Time 0.028 seconds

Services Innovation Using Web Technology: A Case of Consumer Adoption of Family Restaurant Web Sites (웹 기술을 활용한 서비스 혁신: 패밀리 레스토랑 웹사이트 소비자 수용 사례)

  • Lim, Se-Hun;Kim, Dae-Kil;Whang, Jae-Hoon
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.16 no.5
    • /
    • pp.137-149
    • /
    • 2011
  • Today, a web site is used as a strategic method to fulfill a company's objectives. In particular, a web site provides a service for customers to find satisfaction in visiting family restaurants, and it recently has helped to attract the interest of a variety of customers. Currently, companies that manage family restaurants operate their Web sites as strategic tools and use them to perform public relations and marketing of their restaurants. This effort influences management and helps to improve the business and profitability of family restaurants. The research model of this study is an expansion of the Technology Acceptance Model (TAM) and examines whether ease of use and usefulness of family restaurant web sites influence the relationship of intention to use, actual use, and recommendation to use by gender. The results of this research would suggest that web sites are useful in establishing a marketing strategy for companies that operate family restaurants.

A Study on the Sexual Image of Woman`s Sports Wear in the Latter Half of the 20th Century (20세기 후반 여성 스포츠웨어의 성(性)적 이미지에 관한 연구)

  • 이효진;강임아
    • The Research Journal of the Costume Culture
    • /
    • v.7 no.6
    • /
    • pp.98-115
    • /
    • 1999
  • As sports infiltrates each field of modern society and becomes familiar, sports wear was changed functionally and was introduced and enveloped into everyday dress. Modern sports wear has been the settled in everyday life deeply and become the clothes of life which are worn regardless of place, time and age. The aim of this paper was to clarify what kind of fashion of sports style would be given to the modern people. In this study, sports wear which has become everyday dress classified from a gender point of view. It was divided into masculine image, feminine image, and neutral image. Sports wear of masculine image generated a silhouette which emphasized the shoulder with the aspiration for youth and health. Wide shoulder was considered as the symbol of masculine beauty and the expression of healthy beauty. It was reflected well in body conscious look. And owing to the development of up-to-data materials, innovation of design, and the study of human body technology, the functional character was settled in the sports wear which showed masculine image. Sports wear of feminine image was represented fashion of body exposure, body feet with body conscious look, and romantic mode. This image was expressed fashion as comforts, pleasant, active design, materials, color, and romantic feminine beauty. Sports wear of neutral image was expressed into unisex clothes. This cloths have no difference in gender, age, and class. It was used as casual sports wear. In the 1960s, young generation participated in such street sports as street basketball and skate. They usually sore the sports wears of neutral image such as cycling, skating, and ski. In the materials of sports, the development of up-to-data material like lycra made the sayings lifelike, “up-to-data material is the second skin” It show that glamorous feminine image and strong masculine image coexisted. The contemporary concept of sportswear is no longer limited to those clothes for sports found in such places like tennis court or swimming pool. Now, the sports wear become more like casual activity wear all classes of people can enjoy in their life regardless of where they are, when they wear, and even how old they are.

  • PDF

Consumer Resistance to Smartwatches: Gender and Age Differences (스마트 워치 소비자 저항에 영향을 미치는 요인: 수용 보류 집단의 성별, 연령별 집단 차이 비교)

  • Kim, Hyo-Jung;Rha, Jong-Youn
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.12
    • /
    • pp.447-460
    • /
    • 2017
  • The purpose of this study is to investigate the factors affecting consumer resistance of smart watches, focusing on consumer groups. SPSS 19.0 was used to conduct a descriptive analysis and multi regression analysis of the data. This study is based on the questionnaire data of 407 consumers. The results of this study are as follows. First, the relative advantage was identified as a factor in reducing consumer resistance across all gender and age groups. Second, complexity has been identified as a factor that increases the consumer resistance of female consumers, and consumer groups in their 20s and 40s. Third, esthetics was found to reduce consumer resistance in men, women, and the consumer group in their 20s. Fourth, subjective norms were identified as a factor reducing consumer resistance in women and in consumer groups in their 20s and 30s. Fifth, the risk of privacy was identified as a factor in increasing consumer resistance in men and the consumer group in their 40s. The results of this study can be helpful to understand consumer resistance to smartwatches.

Analysis of Teachers' Concern and Levels of Use on Performance Assessment in China Middle School (중국 중학교 교사들의 수행평가에 관한 관심도와 실행 수준 분석 - 북경시 중심으로-)

  • Li, Shu-Yu;Kim, Tae-Hyun;Kim, Suk-Woo
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.25 no.1
    • /
    • pp.29-39
    • /
    • 2013
  • The purpose of this study is to analyze middle school teachers' concern about and implementation degree of performance assessment in China. The research questions are as follows: First, what kind of concern is held by middle school teachers who implement performance assessment? Second, is there any significant difference in stages of concern the teachers on performance assessment according to their gender, education level and teaching career? Third, which level of use is shown by middle school teachers who implement performance assessment? Fourth, what is the correlation between middle school teachers' Stages of Concern and Levels of Use on performance assessment? This study was conducted based on a Concerns-Based Adoption Model (Hall, 1973; CBAM) that viewed teachers as the most primary factor of the execution of innovation, in this case, performance assessment. Performance assessment is assessment based on observation and judgement (Stiggins, 1994), and require test takers to complete a process or produce a product in a context that closely resembles real-life situations. The subjects of this study were randomly sampled from 120 middle school teachers throughout Bei-Jing, China. The questionnaires were distributed to them by mail, and they were asked to return their questionnaire by mail. The collect data were analyzed by SPSS/WIN 18.0 program in terms of frequency, correlation, or MANOVA. Frequency analysis was used to analyze concern of middle school teachers on performance assessment. To gain an frequency of the individuals in each stage, we regarded the stage in which a teacher had his/her highest score as his/her relevant stage. Correlation analysis was adopted to identify the correlation between teachers' stage of concern and level of use. To analyze the difference of the concern of China middle school teachers on performance assessment according to their individual background variables such as gender, education level, and teaching career, MANOVA was performed.

Influence of gender role conflict, resilience, and nursing organizational culture on nursing work performance among clinical nurses (임상간호사의 성역할갈등, 회복탄력성, 간호조직문화가 간호업무성과에 미치는 영향)

  • Han, Ji Eon;Park, Nam Hee;Cho, Jeonghyun
    • The Journal of Korean Academic Society of Nursing Education
    • /
    • v.26 no.3
    • /
    • pp.248-258
    • /
    • 2020
  • Purpose: The purpose of this study was to identify the factors influencing nursing work performance among clinical nurses in the hospital. Methods: This descriptive correlational study collected data from 122 clinical nurses who were working in three tertiary referral hospitals in Busan. The data were collected, using self-reported questionnaires, from September 2 to October 14, 2019. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using SPSS/WIN 25.0 program. Results: Nursing work performance was significantly associated with resilience, innovation oriented culture, relationship oriented culture, and hierarchy oriented culture. The factors significantly influencing nursing work performance of the participants included relationship oriented culture (β=.27, p=.015), hierarchy oriented culture (β=.25, p=.003), resilience (β=.19, p=.035), and total clinical career (β=.18, p=.030), which explained 27.3% of nursing work performance (F=8.59, p<.001). Conclusion: The results indicate that there is a need to improve communication skills among multidisciplinary team members and to harmonize hierarchical and relational cultures in order to enhance nursing work performance. In addition, this study suggests developing interventions for enhancing the resilience of clinical nurses.

Analysis of Differences in Satisfaction with College Life of Freshmen According to on Smartphone Overdependence (스마트폰 과의존에 따른 신입생의 대학생활 만족도 차이 분석)

  • Park, Hye-Young;Lee, KyungHee
    • Journal of Convergence for Information Technology
    • /
    • v.11 no.2
    • /
    • pp.130-137
    • /
    • 2021
  • The purpose of this study is to explore methods to prevent and improve the problem of overdependence on smartphones by analyzing the differences in satisfaction with college life satisfaction of freshmen. For this, data on freshmen of KCYPS were extracted and used. The data were analyzed using non-hierarchical cluster(K-means) analysis, T-test, one-way ANOVA, and Scheffé tests. The results of this study are as follows. First, it has been shown that freshmen who are overdependent on smartphones experience inconvenience in their daily life, withdrawal and anxiety, and resistance. Second, there is no significant difference in the level of satisfaction with college life according to gender(t=-.015, p<.05). Third, it is shown that the level of satisfaction with college life of overdependent freshmen on smartphone is significantly lower compared to that of average and moderate dependent freshmen. Based on the results, it was suggested that university-level efforts such as emotional support and learning strategy support are needed for freshmen who are overdependent on smartphones.

Forecasting Future Broadcasting Service Market based on the Consumer Preferences for the Attributes of New Convergence Broadcasting Services (신규 융합형 방송서비스 속성에 대한 소비자 선호 분석을 통한 미래 방송서비스 시장 예측)

  • Koh Dae-Young;Kim Tai-Yoo;Lee Jong-Su
    • Journal of Technology Innovation
    • /
    • v.14 no.1
    • /
    • pp.227-254
    • /
    • 2006
  • Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

  • PDF

A Scrutiny of the Essence of Business Incubators in the Distribution Sector

  • ERESIA-EKE, Chukuakadibia;IWU, Chux Gervase;JAIYEOLA, Afeez Olalekan;MUSIKAVANHU, Tichaona Buzy
    • Journal of Distribution Science
    • /
    • v.17 no.6
    • /
    • pp.5-13
    • /
    • 2019
  • Purpose - The potential for small businesses in the distribution sector to contribute to socio-economic development remains largely inert due to a litany of challenges that they face. Incubators have emerged as the 'silver bullet' for most of the problems but the extent to which they are effectively helping small business overcome their challenges remains debatable. This study seeks to determine the core reasons why respondents enrolled in an incubator, the essence of the incubator and the extent to which the incubator performance is satisfactory. Research design, data, and methodology - A positivist philosophical approach was adopted for the study. This quantitative study used a survey method to collect data from incubatees in a cross-sectional manner. The data were subsequently analysed to generate necessary insights. Results - Results reveal that the gender composition of incubatees is severely skewed in favour of males. Also, most incubatees enrolled in the incubators with a hope that it would ease their pathway to big businesses, financiers and business registration institutions, and it is not. Conclusion - Incubators are mostly inward-looking and are adept at offering training interventions. To improve the effectiveness of incubators, it is necessary to invest efforts in attracting more females and building networks with key external stakeholders that could possibly assist the incubatees establish and grow their businesses.

Case Study on Amorepacific : Focusing on Analysis of Competitive Advantage through Diamond Model (아모레퍼시픽에 대한 사례연구: 다이아몬드 모델을 통한 경쟁우위 분석을 중심으로)

  • Shin, You-jin;Park, Sang-hyeon
    • Journal of Venture Innovation
    • /
    • v.4 no.2
    • /
    • pp.43-55
    • /
    • 2021
  • Based on the modifier 'K', the Republic of Korea has been drawing attention from around the world in various fields. Therefore, if you look at a representative field, it can be called the beauty, that is, the cosmetics industry. In particular, paying attention to the fact that interest in appearance has been increasing in recent years, regardless of age or gender, we intend to explore ways to create competitiveness in the industry. In particular, from this perspective, we tried to deal with the company case of AMOREPACIFIC, one of Korea's leading cosmetic companies, and seek the direction of development through analysis of corporate competitiveness. Therefore, as an analysis method for this study, we tried to subdivide and examine the factors that have been possible for a company to succeed using the diamond model of Michael Porter. Based on the factors derived after that, we intend to present the direction for the company to discharge in the future.

A study on the Correlation between Key Competencies and Teacher Efficacy of Pre-service Industrial Teachers (예비 공업교사의 직업기초능력과 교사효능감과의 상관관계 연구)

  • Lee, Kyu-Nyo;Kim, So-Yeon;Park, Ki-Moon
    • 대한공업교육학회지
    • /
    • v.36 no.2
    • /
    • pp.181-199
    • /
    • 2011
  • The purpose of this study is to determine the level of key competencies and teacher efficacy of pre-service industrial teachers as related to their personal backgrounds, and to analyze the correlation between personal variables, key competencies and teaching efficacy. This will be provided as basic resources for pre-service teacher training program to improve the understanding of key competencies and teaching efficacy of pre-service industrial teachers. The results of this study are as follows. First, the teacher efficacy of pre-service industrial teachers was found to be above average (M=3.0), and teaching efficacy (M=3.41) was found to be a bit higher than personal teacher efficacy (M=3.28). Upon analyzing the significant differences of teacher efficacy resulting from background variables, it was found that gender and major had no difference while the effect of school year on teaching efficacy of teacher efficacy showed statistically significant differences. Second, the lower regions of key competencies of pre-service industrial teachers all were above the average 3.0. Gender and school year were exhibited no significant difference, and only the global competence of key competencies showed significant difference. Third, it was found that the gender and major of pre-service industrial teachers had no correlation with teacher efficacy and key competencies. On the other hand, school year variable showed significant positive correlation with teacher efficacy (r=.274) and key competencies (r=.168). Lastly, it was found that key competencies and teacher efficacy had positive correlation of r=.475.