• Title/Summary/Keyword: Beauty industry workers

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The effect of Internal Marketing on Job Commitment of Workers in the Beauty Franchise Industry (뷰티 프렌차이즈 산업에서 내부마케팅이 종사자들의 직무몰입에 미치는 영향)

  • Shin, Dong-hwa;Kim, Hyun-joo
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.194-200
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    • 2021
  • The beauty industry continued to develop despite the difficult social environment, and in the process, small-scale beauty businesses grew rapidly into large-scale beauty franchises. Therefore, this study was conducted because it was considered that various internal marketing is necessary for workers in the beauty industry. In order to find out what kind of internal marketing has a great effect on job immersion for workers, from February 1, 2021 to March 2021 By the 31st, 220copies out of 250 questionnaires were collected and frequency analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis were performed with spss 22.0. Satisfying internal marketing was a reward system and it was found that it had the greatest influence on job commitment. Therefore, it is considered that the actual internal marketing that workers want should be planned.

The Effects of Work Value of Beauty Industry Workers on Service Productivity Through Job Satisfaction (미용종사자의 업무가치감이 직무만족을 매개로 서비스 생산성에 미치는 영향)

  • Seo, Sun-min;Ko, Kyoung-sook
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.278-289
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    • 2022
  • This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.

The study of Beauty industry parts' current social insurance status and its analysis (미용업 분야의 사회보험 가입 실태 및 분석에 관한 연구 -헤어, 네일, 피부, 메이크업 분야를 중심으로-)

  • Choi, Seo-Yeon;Lee, Hyun-Jin
    • Journal of the Korea Safety Management & Science
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    • v.15 no.4
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    • pp.393-399
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    • 2013
  • The purposes of this study were to seek beauty industry parts' current social insurance admission status. To achieve the purposes, questionnaire was distributed to a total of 470 beauty artists and data were analyzed by statistical analysis. The result of study proposed that hairdresser showed the highest awareness and field of nail art showed the lowest awareness in social insurance admission status. Social insurance admission status shows that beauty artists in hair field had the most applicants of national pension, health insurance, workers' compensation insurance and beauty artists of skin field had the highest desire for social insurance application. This study hopes to be used as base line data of social insurance applicants' accurate status and application.

The effects of career development of beauty industry professionals on organizational commitment (미용분야 종사자의 경력개발이 조직몰입에 미치는 영향)

  • Hong, Soo Nam;Kwon, Oh-Hyeok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.4
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    • pp.39-48
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    • 2020
  • This study's research method was to investigate the effects of career development in the field of beauty on organizational commitment. A survey targeted 271 beauty workers living in Seoul and Gyeonggi-do. For data analysis, SPSS 21.0 was used for statistical processing. First, descriptive statistics were analyzed, followed by a factor analysis and reliability analysis, third, correlation analysis, and finally linear regression analysis. Detailed research results are as follows. First, the effect of career development of beauty workers and organizational commitment was investigated. The result is as follows. The independent variables, self-development, goal orientation, and career orientation, which are sub-variables of career development, were found to have a statistically significant positive effect. Second, the effect of career development of beauty workers on co-workers' organizational commitment was investigated. The result is as follows. By the independent variable, self-development, and career orientation, which are sub-variables of career development, are found to have a significant positive effect. However, goal orientation had no effect. Therefore, based on the results of this study, the implications are as follows. As beauty is a creative pursuit, it is often done in collaboration rather than alone, and therefore camaraderie plays an important part in the foundation of a commitment to a company. It is a field that goes after a goal after committing to a community mindset, instead of pursuing a goal alone.

The Relationship between Job Stress, Organizational Trust, and the Job Change Intentions of Beauty Industry Workers: Verification of the Mediating Effect of Organizational Trust (뷰티산업종사자의 직무 스트레스와 조직신뢰, 이직의도와의 관계: 조직신뢰의 매개효과 검증)

  • Seo, Yoo Jung;Kwon, Ki Han
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.223-231
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    • 2021
  • The study analyzes the relationship between job stress, organizational trust, and the job change intentions of beauty industry workers. Three-hundred sixty-nine workers in the beauty industry with longer than three months of working experience were chosen as this study. The study used to perform frequency analysis, exploratory factor and reliability, correlation, confirmation, and structural equation model verification. The following results are as follows. First, job stress had a positive influence. Second, stress related to fairness had a negative effect on organizational trust. Third, organizational trust had a negative effects. In conclusion, organizational trust and stress related to fairness are the important variables. Furthermore, this study suggests that each organization needs to make an effort to increase organizational trust and to relieve stress related to fairness in order to reduce the job change intentions.

The intention of nail industry workers to change jobs Effects on job stress and emotional labor (네일산업 종사자들의 이직 의도가 직무스트레스 및 감정노동에 미치는 영향)

  • Eun-Ji Kim;In-Kyoung Kim
    • Journal of Advanced Technology Convergence
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    • v.2 no.2
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    • pp.49-55
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    • 2023
  • As interest in "beauty" increases due to the improvement of a high cultural level, job stress and emotional labor caused by nail workers working are gradually increasing, and it is judged that it should be solved in the beauty industry. This study investigated the effect of working stress and emotional labor on turnover intention of nail workers, and the survey tool was a questionnaire for 250 nail industry workers in Daejeon and Chungcheong. The SPSS 21.0 statistical program was used to analyze the collected data, and the research results showed that job stress and emotional labor of nail workers had a statistically significant correlation with turnover intention, indicating that there was a correlation between general job stress and emotional labor. Therefore, it is considered very important for research in this field to analyze the impact of job stress and emotional labor on turnover of nail industry workers and to provide basic data necessary for the development of this field, job satisfaction improvement, and work stress response. In order to establish the nail field as a part of the growing beauty industry, it is expected that there will be better research results if the turnover rate is reduced and compared and analyzed to improve job satisfaction through analysis of the causes of job stress and emotional labor of nail industry workers.

Influence of Emotional Experience at the Beauty Salon on Store Preference

  • Heo, Sunyoung;Kim, Sungnam
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.19-31
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    • 2016
  • Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

Impact of Service Quality of Cosmetic Road Shop Male Sales Staff on Purchase Intention (화장품 로드샵 남성 판매종사원의 서비스품질이 구매의사에 미치는 영향)

  • Won, Kyoung-hee;Jung, Yeon-ja
    • Journal of Convergence for Information Technology
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    • v.9 no.5
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    • pp.243-251
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    • 2019
  • Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

Job analysis according to the working experience of medical skincare workers (메디컬 스킨케어 종사자의 실무경력에 따른 직무분석)

  • Lee, Su-Min;Lee, Jae-Eun;Chon, Hae-Jung
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.441-452
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    • 2021
  • This study examined the relationship by empirically analyzing whether the suitability, importance, frequency, and difficulty of the job depends on the practical experience of medical skincare workers. The purpose of the project is to help efficiently perform the duties in the field. As analysis methods, frequency, factor, reliability analysis, and one-way ANOVA analysis were conducted. After looking at the suitability of the job according to the working experience of medical skincare workers, it was confirmed that skin beauty education was being used appropriately in the skincare job in medical skincare. The higher the frequency at the actual site of the job, the higher the importance, and the more difficult it was depending on the working experience. As the medical beauty industry grows, various studies on the jobs of medical skincare workers should be conducted to systematize them into professional jobs.

The Influence of Pre-Chase's Internal Marketing on Job Satisfaction in the Beauty Industry (뷰티산업에서 프랜차이즈의 내부마케팅이 직무만족에 미치는 영향)

  • Kim, Hyun-Joo;Shin, Dong-Hwa
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.271-278
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    • 2019
  • Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.