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http://dx.doi.org/10.22156/CS4SMB.2022.12.05.278

The Effects of Work Value of Beauty Industry Workers on Service Productivity Through Job Satisfaction  

Seo, Sun-min (Dept. of Oriental Medicinal Cosmetics & Arts, Wonkwang Digital University)
Ko, Kyoung-sook (Dept. of Beauty Design, Wonkwang University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.5, 2022 , pp. 278-289 More about this Journal
Abstract
This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.
Keywords
Beauty Industry Worker; Work Value; Intrinsic Satisfaction; Extrinsic Satisfaction; Job Satisfaction; Service Productivity;
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