Browse > Article
http://dx.doi.org/10.22156/CS4SMB.2019.9.12.271

The Influence of Pre-Chase's Internal Marketing on Job Satisfaction in the Beauty Industry  

Kim, Hyun-Joo (Dept. of Beauty Terrapy & Make-up, Sogang University)
Shin, Dong-Hwa (Dept. of Beauty & Cosmetics, Osan University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.12, 2019 , pp. 271-278 More about this Journal
Abstract
Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.
Keywords
Beauty industry; Franchise; Internal marketing; Job satisfaction; Service;
Citations & Related Records
연도 인용수 순위
  • Reference
1 C. Y. Han. (2017). The Effect of Food Franchise System on the Loyalty of the Allegiance Point : Adjustment Effect of Super visor Capacity. Doctoral dissertation. Sangji University. Gangwon-do.
2 C. S. Bae. (2013). A study on the Influence of Internal Marketing of Jewelry on Job Stress, Job Satisfaction and Customer Orientation. Doctoral dissertation. Kyonggi University. Gyeonggi-do.
3 H. J. Kwon. (1995). A study on the Decision of Product Policy and the Sehmentation Stratehy for the Internal Customers of the Company : Focusing on the compensation policy of advertising agency employees. Doctoral dissertation. Sungkyunkwan University. Seoul.
4 Y. J. Choi. (2016). The Effect of Internal Marketing and Job Stress on Job Satisfaction and Customer Orientation in the Beauty Industry. Doctoral dissertation. Dong Yang University. Gyeongsangbuk-do Province.
5 S. Y. Kim. (2010). A Study on the Relationship between Career Management and Job Satisfaction, Job Immersion and Customer-Orientedness of Hotel Workers. Doctoral dissertation. Dongmyeong University. Busan.
6 Y. J. Kim. (2017). A Study on the Social Responsibility of Travel Agents : Focusing on organization immersion, job satisfaction, organizational civic behavior, and customer orientation. Doctoral dissertation. Jeonju University. Jeonju.
7 E. A. Locke. (1976). The nature and causes of job satisfaction. In Dunnette, M. D. (Ed..), Handbook of industrial and organizational psychology, Rand McNally, Chicago, IL, 1297-349.
8 J. K. Kim. (2016). A Study on the Job Satisfaction and Organization Immersion of the Commander-in-Chief in the Reserve Army. Doctoral dissertation. Hanseo University. Seoul.
9 C. C. Lee. (2016). A Study on the Effect of Job Characteristics, Personal Characteristics, and Family Support Satisfaction of Retired Public Servants. Doctoral dissertation. Seoul Christian University. Seoul.
10 J. H. Kim. (2015). A Study on the Intermediation Effect of the Quality of Franchise Relationship in the Leadership and Performance of an Education Instructor at the Allegiance Headquarters of the Beauty Franchise. Doctoral dissertation. Seoul Venture Graduate School. Seoul.
11 J. H. Ji & H. J. Kim. (2009). An Empirical Study on the Cost and Profit of Domestic Beauty Shop Franchise Start-up : Based on the type of operation, experience in operation, and the number of employees. Journal of the Korean Society of Beauty and Beauty, 15(3), 803-814.
12 H. W. Lee & M. Y. Kim. (2014). Astudy on the Conceptual System of Beauty Service and the Satisfaction of Beauty Service. Journal of the Korean Society of Beauty and Beauty, 20(1), 127-137.
13 M. H. Moon & B. S. Sung. (2012). A Case Study on improving the yield to enhance the beauty industry in the operationg room. Journal of the Korean Societyfor Skin and Beauty, 10(4), 901-909.
14 D. Y. Lee. (2008). The effects of Internal Marketing Factors and Internal Customer Satisfaction on External Marketing Performance. Doctoral dissertation. Gongju University. Chungcheongnam-do.
15 H. J. Kim. (2018). The Influence of Internal Marketing in the Franchise Beauty Industry on Job Satisfaction, Job Immersion and Job Performance. Doctoral dissertation. Dong Yang University. Gyeongsangbuk-do Province.
16 R. S. Kim. (2011). Policy Network Analysis on the Promotion of Beauty Industry. Doctoral dissertation. Hoseo University. Chungcheongnam-do.
17 J. S. Yoo. (2018). Current status of cosmetics industry in China. Cheongju : Korea Health Industry Promotion Agency.
18 S. I. Park. (2009). A study on the Factors Affecting the Performance of Domestic Franchise Business. Doctoral dissertation. Konkuk University. Seoul.
19 Y. M. Kim. (2017). The Structural Relationship between the Cosching Leadership, Organization Culture, Impowerment of Infant Teachers, Teacher Effectiveness and Job Satisfaction of the Director. Doctoral dissertation. Dong-A University. Busan.
20 J. H. Kim. (2015). Causal Relationship between Internal Marketing and Organizational Immersion, Organization Trust, Job Satisfaction, and Customer-Oriented Attributes in Welfare Facilities for the Disabled. Doctoral dissertation. Chonnam National University. Chonnam.
21 G. H. Lee & C, G, Lee. (2002). Comparative Study on the predictive validity of the Demand Forecasting Technique for using the model of growth curve. Seo Kang Management Debgate, 13(2), 195-228.
22 H. S. Sung & J. S. Jung. (2011). Effect of CRM on Customer Satisfaction, Switching Costs, and Customer Loyalty : Focused on the beauty service industry. Journal of the Korean Society for Skin and Beauty, 9(3), 1-16.
23 H. S. Lee & J. I. Choi & J. H. Lim. (2004). Brand Attitudes on Consumer Purchasing Behavior : Role in Consumer-Brand Relations. Consumer studies, 15(2), 85-108.
24 H. O. Chae. (2014). Effect of Internal Marketing, Job Satisfaction, and Organization Immersion on Customer-Orientedness of Beauty Shop Workers. Doctoral dissertation. Gwangju Women's University. Gwangju.
25 J. H. Lee. (2012). The Effect of the Exchange Relationship of the Caddy of Golf Club on Job Satisfaction and Service Performance. The humanities and social sciences, 51(2), 279-289.
26 Korea Health Industry Promotion Agency. (2012). A Study on the Beauty Industry Policy. 17 Seoul : HanKuk
27 J. H. Kim. (2017). Effects of Internal Matement Activities on Self-Efficiency, Job Satisfaction, and Transfer Attitude of Food and Beverage Workers in Tourism Resort. A Study on Food Management, 20(2), 309-329.