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http://dx.doi.org/10.22156/CS4SMB.2019.9.5.243

Impact of Service Quality of Cosmetic Road Shop Male Sales Staff on Purchase Intention  

Won, Kyoung-hee (Dept. of Beauty Design, Konkuk University)
Jung, Yeon-ja (Dept. of Beauty cosmetic, Konkuk University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.5, 2019 , pp. 243-251 More about this Journal
Abstract
Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.
Keywords
Cosmetics; Road shop; Male sales personnel; Service quality; Purchase intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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