• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.441-449
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• 2019

The purpose of this study was to find out the general type of consumer perception by defining and structuring consumers' self - awareness through the Q methodological approach to the types of youth perceived by HMR. This study focuses on the recognition of HMR as a major customer of HMR, and aims to provide information that can be considered in the HMR market by identifying consumption characteristics of youth consumers in the HMR market. To do this, the respondent classifies the statement card and analyzes the Q-sort. Q-sort, which is obtained by selecting and constructing the Q-population, Q factor analysis. (N = 10): price seeking type], the second type is [(N = 10)] which pursues the purchase by trust, (N = 2): seeking convenience], and the fourth type [(N = 3): seeking the appearance of the packaging)] Each type has its own characteristics. Each subjective opinion detected through this analysis is utilized as a basis for the follow-up study of HMR and will be provided as a marketing data of the HMR market in a future research direction.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.296-311
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• 2013

This study aims to show basic data to build suitable marketing strategies for consumers by determining the motivation and selection attributes of HMR according to their lifestyles. A survey was conducted from March 1st to March 30th, 2013, and total 362 out of 450 copies of questionnaire were used for analysis. The results are as follows. First, it showed that the pursuit of health in lifestyle had a significant effect on usefulness and economical efficiency. Next, the pursuit of health was analyzed not to have a significant effect on HMR quality and convenience. Third, usefulness and economical efficiency in the category of motives for purchasing HMR didn't have any significant effect on repurchase intention. Finally, HMR quality and convenience in the selection attributes of HMR had a significant effect on repurchase intention.

• Journal of Nutrition and Health
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• v.53 no.5
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• pp.547-561
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• 2020

Purpose: This study was conducted to segment the delivery food market and to develop customized products and services. Methods: This study analyzed 636 responses collected from customers who ordered delivery food. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ²-test, one-way analysis of variance, factor analysis, and cluster analysis. Results: Four factors were extracted by exploratory factor analysis (safety-orientation, convenience-orientation, taste-orientation, and economy-orientation) to explain the consumers' food-related lifestyles. The results of cluster analysis indicated that the 'low-interest group', 'convenience and economy-oriented group', and 'gourmet and economy-oriented group' should be regarded as the target segments. Characteristic analysis of each cluster showed that lowinterest group had higher rates of married (67.1%) and living with family (85.4%) than other clusters. The convenience and the economy-oriented group had higher rates of living alone (28.9%) than others. The gourmet and the economy-oriented group had a higher percentage of unmarried (62.0%) than the others. In addition, the average age of convenience and economy-oriented group (32.3 years) and gourmet and economy-oriented group (32.5 years) were significantly lower than the safety seeker (40.0 years) (p < 0.001). Difference analysis of the consumption practice according to the cluster, revealed significant differences in the order frequency (p < 0.001), main day to order (p < 0.05), source of information about delivery food (p < 0.001), order method (p < 0.001), and co-consumer (p < 0.01). In addition, the convenience and the economy-oriented group had significantly higher overall satisfaction than the others (p < 0.001). Conclusion: These findings suggest that customer segmentation based on a food-related lifestyle can be used to build a successful marketing strategy. Therefore, restaurant managers and delivery platform operators should consider developing products and services according to the segmentation to maximize customer satisfaction.

• ICROS
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• v.18 no.2
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• pp.21-29
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• 2012

최근 자동차 연구개발에 있어 내연기관을 대체하는 친환경 자동차기술과 더불어 무인자동차, 자율주행기술이 많은 부분에서 시도되고 실현되어가고 있다. 지능형 자동차라는 개념에서 적용되었던 운전자안전보조시스템, 편의지원과 사고경감 시스템 등이 하나로 통합되어 무인자동차 기술로 발전하고 있다. 또 차량에 고가의 센서를 장착하여 주변환경이나 운전자를 모니터링하는 방식에서 IT 융합기술을 이용한 네트워크기술 (V2I, V2V, V2N & V2X)을 접목시키는 방안을 통하여 개개의 차량은 물론 교통체계의 전체적인 변화를 추구하고 있다. 이러한 첨단차량기술은 새로운 교통문화(차량공유시스템, 군집주행)의 개발과 또다른 교통체계의 연구로 확장되어가고 있다.

• Journal of Korean Library and Information Science Society
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• v.36 no.2
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• pp.197-220
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• 2005

This paper examined the structure of internet bookstore users' subjectivity by focusing on their beliefs, values and attitudes.0 methodology was utilized for the study. After constituting 36 Q sample and 28 P sample, data were collect from April 15, 2005 to April 22 2005. The analyses showed 3 types of subjectivity structures. The first one was 'the economic benefit-seeking type.' Those in this type were motivated to use internet bookstores to achieve economic benefits. They paid more attention to the Prices discounted than the web site contents provided by internet bookstores. This type was conspicuously found among college students. The second one was the 'information-seeking type.' People in this category made visits to internet bookstores in order to obtain new information or professional materials. This type was dominantly found among women. The third one was the 'convenience-seeking type.' Those in this type were concerned not only with the accessibility and convenience, but also with such practical issues as delivery, price, applicability, payment, and bonus. This type was conspicuously observed among white collar workers. These findings suggests that in order to make internet bookstores more attractive to users, it is demanded to understand various needs held by users and map out sophisticated marketing strategies on the basis of such a knowledge.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.769-772
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• 2004

인간은 원시시대부터 집을 짓고 생활하였으며 인류의 발전과 더불어 건축도 발전하였다. 초기의 주택이 추위나 외부의 적으로부터 인간을 보호하는 것이 목적이라면, 근대의 주택은 여기에 권위와 아름다움을 더하였다. 현대에 이르러 주택은 권위를 없애는 대신 쾌적성과 편리성을 추구하면서 사용자에게 다양한 기능을 제공하는 것이 중요시 되고 있다. 이처럼 사용자의 편의를 위한 다양한 첨단 기능이 추가된 건물을 지능형 건물이라 하며, 이를 구현하기 위하여 다양한 첨단 정보통신 기술이 사용된다. 본 논문은 최근 빠른 속도로 확산되는 지능형 빌딩과 이를 구현하기 위한 다양한 정보통신[IT] 기술들에 대하여 살펴보았다. 또한 비교적 최근 건축된 대표적인 지능형 건물에 대하여 살펴보고 향후 지능형 건물에 적용될 정보통신 관련 기술에 대하여 예측하였다.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.527-535
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• 2020

The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.509-512
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• 2009

최근 차량용 IT 기술이 발달함에 따라 네비게이션, 위치추적, 인터넷 접수, 원격 차량 진단, 사고감지, 긴급구난, 교통정보 등을 제공하는 서비스들이 등장하고 있다. 또한 차량의 편의성과 안정성을 추구함과 동시에 친환경 등에 대한 요구도 증가하고 있다. 그리고 최근 차량 상호간 정보의 교환이 더욱 필요해짐에 따라 차량간의 무선 통신 기능이 중요해지고 있으며 차량 내의 네트워크 기술에 대한 연구도 필요하다. 현재 차량 내 네트워크로는 CAN, LIN, MOST등의 유선으로 된 버스 시스템을 중심으로 한 차량 제어 시스템과 멀티미디어 시스템으로 크게 구분할 수 있다. 그러나 자동차 내에 장치 배선이 복잡해짐에 따라 차량의 무게 증가, 고장율의 증가, 연비 저하 등으로 이어지고 있다. 이러한 문제를 보완하기 위해 차량 내에 무선 센서 네트워크 시스템과의 통합 개발이 요구되고 있다. 본 논문에서는 빠르게 발전하고 있는 차량 내 네트워크에 대한 기술개발 동향을 분석하고, 유무선 통합형 차량 내 네트워크 응용 서비스들을 제시하고자 한다.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.143-155
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• 2016

This study conducted a survey and emperical analysis of SNS based consumer experience visits to eat out companies. A total of 350 questionnaires were collected of which 28 were deemed unreliable, leaving 322 responses to be used in the analysis. SPSS 22.0 was employed to carry out frequency analysis, factor analysis, and reliability analysis, correlation analysis, and regression analysis. First, choose eat out properties multiple regression analysis on the impact on customer satisfaction, overall explanatory power of the regression equation $R^2=.521$ (adjusted $R^2=.515$) and F values were analyzed statistically significant the influence of the positive (+) with 86.325 p=0.000 and the regression equation. Content type pursuit of independent variables (B=0.540, p<0.001), seeking safety type (B=0.292, p<0.001) were significantly appeared showed the influence of the positive (+), Pursuit convenience-type (B=0.071, p<0.001) and the pursuit of dignity type (B=0.002, p<0.001) the sub-showed the influence of (-). Second, the multiple regression analysis on the impact on customer satisfaction to others is recommended explanatory power is $R^2=.539$ (adjusted $R^2=.538$) and F values are analyzed by a statistical regression equation p=0.000 and 374.765 in significance showed that the model fit the regression line. Customer satisfaction is the independent variable was the influence of the positive (+) to (B=0.540, p<0.001).

• Journal of the Korean Society of Food Culture
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• v.32 no.5
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• pp.383-393
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• 2017

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.