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http://dx.doi.org/10.14400/JDC.2020.18.10.527

A Convergence Effect on the Purchasing Behavior of Elementary School Mothers' Recognition of Processed Food Labeling Standards  

Kang, Keoung-Shim (Dept. of Food Service Management & Nutrition, Kongju National University)
Lee, Se-Jeoung (Dept. of Food Service Management & Nutrition, Kongju National University)
Publication Information
Journal of Digital Convergence / v.18, no.10, 2020 , pp. 527-535 More about this Journal
Abstract
The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.
Keywords
Convergence; Food Labelling Standards; Processed Food; Recognition Level; Purchasing Behavior;
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Times Cited By KSCI : 4  (Citation Analysis)
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