Browse > Article

Through SNS Eat Out Select Properties, Customer Satisfaction, Recommendation of Others Affect Relations  

Kim, Geon-Whee (Dept. of Hotel Management, Sangji Youngseo College)
Han, Ji-Soo (Dept. of Food Service Management and Culinary, Hyejeon University)
Publication Information
Culinary science and hospitality research / v.22, no.4, 2016 , pp. 143-155 More about this Journal
Abstract
This study conducted a survey and emperical analysis of SNS based consumer experience visits to eat out companies. A total of 350 questionnaires were collected of which 28 were deemed unreliable, leaving 322 responses to be used in the analysis. SPSS 22.0 was employed to carry out frequency analysis, factor analysis, and reliability analysis, correlation analysis, and regression analysis. First, choose eat out properties multiple regression analysis on the impact on customer satisfaction, overall explanatory power of the regression equation $R^2=.521$ (adjusted $R^2=.515$) and F values were analyzed statistically significant the influence of the positive (+) with 86.325 p=0.000 and the regression equation. Content type pursuit of independent variables (B=0.540, p<0.001), seeking safety type (B=0.292, p<0.001) were significantly appeared showed the influence of the positive (+), Pursuit convenience-type (B=0.071, p<0.001) and the pursuit of dignity type (B=0.002, p<0.001) the sub-showed the influence of (-). Second, the multiple regression analysis on the impact on customer satisfaction to others is recommended explanatory power is $R^2=.539$ (adjusted $R^2=.538$) and F values are analyzed by a statistical regression equation p=0.000 and 374.765 in significance showed that the model fit the regression line. Customer satisfaction is the independent variable was the influence of the positive (+) to (B=0.540, p<0.001).
Keywords
SNS; select properties; customer satisfaction; others recommend;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Choi HY (2011). The Relationship between Satisfaction and Recommendation of the Properties of the Selected Restaurants. Master's Thesis, Sejong University.
2 Choi YJ, Choi GH (2005). Family restaurant positioning research. Ulju Tourism, Korea Tou-Rism Association 57Th Symposium p419.
3 Chun MH (2005). Study on the effects of consumer word of mouth marketing drivers are perceived usefulness in the online store content. Journal of the Korea Contents Association 5(3):20-23.
4 Choi MS, Gil KY, Na YA (2013). Studies on the consumption patterns of the silver generation and eat out consumption behavior. Tourism Research Journal 27(3):349-369.
5 Dube L, Renaghan LM, Miller JM (1994). Measuring customer satisfaction for strategic management. The Cornell Hotel and Restaurant Administration Quarterly 35(1):39-47.
6 Engel (1990). The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Wordof-mouth Behaviour.
7 Hensley RL, Sule J (2007). Quality, satisfaction and behavioral intentions.
8 Hwang ER (1990). Lifestyle changes and consumer advertising strategy: what changes does the consumer: "socially", "cultural", endless divergence of "personal" variables. Advertising Information 115:36-40.
9 Hwang ER, Kim CH (1995). Literature on Oral Communication. Advertising Research.
10 Jeon IH (2009). Effect on Wine Buying Motives and Select Properties on Customer Satisfaction and Repurchase Intention. Doctoral Dissertation, Sejong University.
11 Ji HK (2012). Around the TAM: Factors affecting the use of the SNS. Master's Thesis, Ewa University.
12 Lee MJ(2009). The Effects of Service Recovery Procedure on Customer Satisfaction and Customer Loyalty in the Foodservice Industry : Focusing on the Region of Daejeon.
13 Kwak YH (2011). A Correlation between Motives for using Mobile SNS and Use Behavior: Focusing on Tweeter Users.
14 Lampe, Ellison & Steinfield (2006). A face in the cyword: social searching vs browsing. Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative work.
15 Lee HO, Kim NK, Lee DS, Bae BR (2010). The benefits of the relationship between customer value by eat out companies and trust customer satisfaction, impact on the degree of positive word-of-mouth. The Korea Industrial Economic Journal 2(1):72-73.
16 Nae GY(2009). Mobile SNS Study on the Use of Users' Motivation and Satisfaction - Focusing on Twitter and Me2day -. Master's Thesis, Sogang pp 48-54.
17 National Internet Development Agency of Korea (2012). Internet Use Survey.
18 Oh HJ (2012). An Effect of SNS use Attribution on the Dining-out Satisfaction and Quality of Life.
19 Seon WS (2003) (The) Study of the Service Quality, Customer Satisfaction and the Will of Revisit on Korean Dinning-out Business. Master's Thesis, Kyonggi University.
20 Oliver RL (1981) Measurement and evaluation of satisfaction process in retail settings. Journal of Retailing 57.
21 Yeom JC, Kyeog YI, Park HN (2005). Study on eat out customer information search behavior: focused on family restaurants guests. Korea Journal of Culinary Research 11(1):70-80.
22 Geva Goldman (1990). Duality in consumer postpurchase atititude. Journal of Economic Psychology 12:141-164.
23 Jin YH (2009). Eat Out Marketing Management. Baishan Publisher p.19.
24 Anh DC, Kim SH (2012). Study of mobile advertising acceptance applies a modified technology acceptance model. Journal of Advertising Research 20(4):171-188.
25 Baek YC (2001). Study on the relationship between family restaurant selection attributes and influence factors. Hotel Management Studies 10(1):95-116.
26 Bolton an Drew (1991). The marketing of goods and services as multi-dimensional concept. The quarterly review of Marketing 3:19-77.
27 Jin EK, Park YH, Lee JH (2014). Korean restaurants eat out properties, depending on the selected effect on the propensity to consume even in this action. Korea Journal of Culinary Research 20(1):189-204.
28 Jin YH (2000). Study on family restaurant select properties and revisit possibilities. Korea Journal of Culinary Research 6(2):157-173.
29 Joe JM (2013). Study on the Importance and Satisfaction of the Permanent General Selected Property's Buffet Restaurant. Master's Thesis, Kyonggi University.
30 Jung ME, Jang YR (2000). Study on the Relationship between Repurchase and Recommendation by the Fair Travel Attribute Satisfaction.
31 Kang MO (1997). Consumer Satisfaction of the Consumer Information Search Component. Doctoral Dissertation, Konkuk University.
32 Kim EH (2014). Study on the Properties Selection of Ethnic Restaurants. Sangmyung Thesis.
33 Kim HS, Kim YT (2004). Hotel eat out Tourism Marketing. Seokjeong Publisher.
34 Kim KJ (2001). Study on the Effect of Service Quality Factors in the Food Service Industry and the Situation which Factors are Customer Satisfaction. MS Thesis, School of Changwon National University.
35 Kim KY (2009). Food Service Management. Publisher Hyeonhak p.16.
36 Kim YC (2002). Positioning on the Food Industry through the Selection Property Research: Focusing on Western-style Family Restaurant Franchise. UniversitY Dissertation Game.
37 Kim YH (2013). Hotel Restaurant Impact on the Value Perception of Food Styling, Customer Satisfaction and Revisit Your Doctor. University Thesis Consent.
38 Korea times newspapers (2011).