• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.103-128
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• 2010

This study applied self-determination theory to investigate the relationships between volunteers' perception of supervisors' autonomy support, volunteering motivation, and persistence intentions among collegiate students. Collegiate volunteers(n=515) involved in volunteer activities completed measures of supervisors' autonomy support, 5 forms regulation, and persistence intentions. Bivariate correlations indicated that volunteer motivation demonstrated an ordered pattern of relationships, such that adjunct points along the regulatory continuum would be more positively associated with on another than distal points. Analyses using structural equation modeling revealed that supervisors' autonomy support was positively related to more autonomous motivation(intrinsic motivation and identified regulation), while was natively associated with amotivation. Amotivation was negatively related with persistence intentions, and more autonomous motivations(intrinsic and identified) predicted grater intentions to continue with volunteer activity for next 6 months. The findings are discussed in light of the self-determination theory.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.53-62
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• 2013

The purpose of this research is to find the factors affecting the academic education satisfaction of social entrepreneurs, and to analyse the moderate variable such as the study motivation among the factors. These factors includes the curriculum, the education management, the education facilities, the characteristics of instructors and the study motivation. To do this end, this study set up the research questionnaire from the study of Houle (1961) and Hyun and Kim (2010), and did the moderate regression analysis to test the hypothesis that the academic motivation can do as the moderate variable while affecting the education satisfaction. The study finds that the factors such as the curriculum, the education management, the education facilities and the characteristics of instructors show the statistically significant test results. Also the study motivation as a moderate variable shows significant result. Thus for educating the social entrepreneurs, the study motivation of them should be deeply considered.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.605-619
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• 2019

This study aimed to examine the mediating roles of self-determined motivations on the effect of class climate perceived by middle school students on self-regulated learning ablility. For this purpose, a total of 589 students were selected as subjects in this research. Structural equation modeling was conducted so as to verify the relationship among all the variables. As a results, first, the perceived autonomous class climate had a direct effect on self-regulated learning ability and an indirect effect on self-regulated learning ability through the mediation effect of identified regulation. Second, the perceived controlled class climate had a direct effect on self-regulated learning ability and an indirect effect on self-regulated learning ability through the mediation effect of identified regulation, introjected regulation, and external regulation. This study implies that facilitating autonomous engagement in learning activities will be a effective educational intervention to improve self-regulated learning ability.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.4
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• pp.103-124
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• 2013

This study investigated how Problem-Based Learning method effects on students' Self-Regulated Learning Strategies especially for the LIS education. For this purpose, the differences in students' self-regulated learning strategies were examined as a pre and a post survey using the same questionnaire. Correlation between cognitive and motivational self-regulated learning strategies was examined, and the details of the SRL's sub-components were measured to see the effects of Problem-based learning. Statistical significance using the paired sample t-test were also conducted. The results revealed that Problem-based learning is effective in improving students' cognitive motivational self-regulated learning and found out the possibilities for a follow-up study for motivational self-regulated learning.

• Asia Marketing Journal
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• v.10 no.2
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• pp.71-98
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• 2008

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.462-474
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• 2015

This article is aimed to investigate the role of social pressure in the influential relationship of user motivation on user commitment in social media. On this purpose, user motivation in social media was divided into 3 sub-dimensions as social motivation, functional motivation and hedonic motivation and social pressure was also categorized into informational isolation pressure and conformity pressure and then it was explored that how the social pressure makes differential effects in the relationship of each dimensions of user motivation and user commitment. Major findings are as follows. First, user's social motivation and hedonic motivation in social media had significant positive influence on user commitment. Second, the informational isolation pressure showed moderating effect in the relation of functional motivation and commitment. Third, conformity pressure displayed moderating effect in the relation of social motivation and commitment. This article suggests empirical supports about the role of social pressure in the phenomena of social media use and commitment, but requires to explore more specific factors and multi-dimensional studies in regard of social pressure in social media.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.119-130
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• 2021

This study is a study on the regulatory focus and entrepreneurship that affect entrepreneurial motivation under uncertainty. In the empirical analysis results between the prevention focus, risk taking, and economic entrepreneurial motive, which were not observed in previous studies in Korea, this study tried to supplementally verify the previous studies by focusing on the limitations of the sample suggested as limitations. In particular, under a special external environment where uncertainty is deepening due to COVID-19 and the economic situation is being severely hit, we regressively analyze regulatory focus and risk taking, which are innate personal characteristics that can affect entrepreneurial motives. The mediating effect of risk taking was demonstrated. As a result of the empirical results, it was found that the prevention focus, risk taking, and economic entrepreneurial motivation had a significant effect, and it was shown that risk taking had a mediating effect between the prevention focus and the economic entrepreneurial motivation. This result is meaningful as a result not observed in previous studies, and it is judged that the control focus, which is an individual characteristic with a large innate tendency, interacts with the risk taking of the acquired tendency to influence the motivation to start a business. The results of this study can be of practical help by understanding and concentrating on regulatory focus and risk taking when conducting entrepreneurship or entrepreneurship education programs to entrepreneurs who dream of or want to start a business amid the growing uncertainty of the external environment. On the other hand, it is necessary to confirm whether these results, which are different from previous studies, are the effect of sample diversity or the external environment such as Corona 19, and re-verification through additional research is needed in the future.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.193-210
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• 2013

The purpose of this study is to understand the influence of entrepreneurial motivation upon entrepreneurial intentions of college students majoring in foodservice through the pull and push factors of the motivation theory, analyzing the moderating effects by gender. Based on total 317 college students, this study was conducted with exploring factor analysis, reliability analysis, correlation analysis, regression analysis, and hierarchical moderated regression. The results showed that, among the pull factors, need for achievement (p<0.001) and self-actualization (p<0.01) had a significant positive influence on entrepreneurial intentions. It appears that entrepreneurial intentions of college students majoring in foodservice were developed by positive entrepreneurial motivation. The moderating effects by gender were not significant. Through the study results with theoretical suggestions, this study proposed a policy to encourage entrepreneurial activation and desires in college students. Limitations and further research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.607-619
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• 2015

This paper investigates the relationships among family-friendly culture, intrinsic motivation, team-member exchange(TMX), and creativity in ICT(information & communication technology) company. Also the study investigates the moderator effect of TMX and the mediator effect of intrinsic motivation in the relationships between family-friendly culture and creativity. A structural equation modeling(SEM) was employed to test the hypotheses. Using survey data collected from 229 R&D department and support personnel in ICT company. The main finding of this study was as follows: First, a family-friendly culture had a negative effect on employee creativity. Second, intrinsic motivation had a positive impact on employee creativity. Third, a family-friendly culture had a positive effect on intrinsic motivation. Fourth, intrinsic motivation mediated effect on the relationship between a family-friendly culture and employee creativity. Fifth, the positive relationships between a family-friendly culture and intrinsic motivation were stronger when TMX was high rather than low. In particular, this review concludes with implications for future research, limitations of this study, and practical application.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.165-173
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• 2015

This study investigated the effects employee's intrinsic motivation and organizational feedback on organizational commitment and the moderating role organizational feedback on the relationship between employee's intrinsic motivation and organizational commitment in the workplace. Data were collected from 287 employees in the manufacturing firms. Results indicated that employee's intrinsic motivation had a positive effect on organizational commitment. Results also indicated that organizational feedback moderated the relationship between employee's intrinsic motivation and organizational commitment. Especially, The positive (+) relationship between employee's intrinsic motivation and organizational commitment was strengthened when organizational feedback was high than it was low. Implications for practice and directions for future research are discussed.