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A Study on Regulatory Focus and Risk Taking Affecting Entrepreneurial Motivation Under Uncertainty  

Kim, Jong Young (Technology Entrepreneurship of Dongguk Univ.)
Jeon, Byung Hoon (Technology Entrepreneurship of Dongguk Univ.)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.16, no.6, 2021 , pp. 119-130 More about this Journal
Abstract
This study is a study on the regulatory focus and entrepreneurship that affect entrepreneurial motivation under uncertainty. In the empirical analysis results between the prevention focus, risk taking, and economic entrepreneurial motive, which were not observed in previous studies in Korea, this study tried to supplementally verify the previous studies by focusing on the limitations of the sample suggested as limitations. In particular, under a special external environment where uncertainty is deepening due to COVID-19 and the economic situation is being severely hit, we regressively analyze regulatory focus and risk taking, which are innate personal characteristics that can affect entrepreneurial motives. The mediating effect of risk taking was demonstrated. As a result of the empirical results, it was found that the prevention focus, risk taking, and economic entrepreneurial motivation had a significant effect, and it was shown that risk taking had a mediating effect between the prevention focus and the economic entrepreneurial motivation. This result is meaningful as a result not observed in previous studies, and it is judged that the control focus, which is an individual characteristic with a large innate tendency, interacts with the risk taking of the acquired tendency to influence the motivation to start a business. The results of this study can be of practical help by understanding and concentrating on regulatory focus and risk taking when conducting entrepreneurship or entrepreneurship education programs to entrepreneurs who dream of or want to start a business amid the growing uncertainty of the external environment. On the other hand, it is necessary to confirm whether these results, which are different from previous studies, are the effect of sample diversity or the external environment such as Corona 19, and re-verification through additional research is needed in the future.
Keywords
Prevention Regulatory Focus; Risk Taking; Economic Entrepreneurial Motivation; Uncertainty; Regulatory Focus;
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