• Title/Summary/Keyword: 정보확산의도

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An Empirical Study of the Impact of UCC Characteristics on Flow and Intention to Use (UCC 특성이 플로우와 이용의도에 미치는 영향에 관한 실증연구)

  • Kim, Su-Yeon;Shin, Mu-Jong;Lee, Sang-Hoon;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.5
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    • pp.227-237
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    • 2009
  • Today, various on-line services based on the Internet have been provided, and recently UCC(user created contents) have become more popular based on web 2.0. However researches on UCC prevailing among internet users have not been performed much yet. Therefore, we have conducted an empirical study to investigate the structural relationships among UCC characteristics, perceived usefulness, flow and intention to use in this study. After reviewing the related works we have derived three latent variables - system, contents, and user characteristics - as UCC characteristics. Structural Equation Model(SEM) has been used to analyze the structural relationships among characteristics of UCC, perceived usefulness, flow and intention to use. Managerial implications are also suggested for managing the UCC services in conclusion.

Improvement of ESD Protection Performance of High Voltage Operating EDNMOS Device with Double Polarity Source (DPS) Structure (DPS(Double Polarity Source) 구조를 갖는 고전압 동작용 EDNMOS 소자의 정전기 보호 성능 개선)

  • Seo, Yong-Jin;Yang, Jun-Won
    • Journal of Satellite, Information and Communications
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    • v.9 no.2
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    • pp.12-17
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    • 2014
  • In this paper, modified EDNMOS device with DPS (double polarity source) structure are suggested to realize stable and robust ESD (electrostatic discharge) protection performance of high voltage operating microchip. This DPS structure inserts the P+ diffusion layer on N+ source side, which in intended to block lateral extension of the electron rich region from N+ source side. Based on our simulation results, the inserted P+ diffusion layer effectively prevents the formation of deep electron channeling induced by high electron injection. As a result, our proposed DPS_EDNMOS devices could overcome the double snapback effect of conventional Std_EDNMOS device.

Intention to Participate Crowdfunding based on Trust and Perceived Risk: An Exploratory Study with Comparison between Korea and Austria (이용자의 신뢰와 위험인지에 따른 크라우드펀딩(Crowdfunding) 참여의도: 한국과 오스트리아 탐색적 비교 연구)

  • JiHyun Lee;SangAh Park;DongBack Seo
    • Information Systems Review
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    • v.22 no.1
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    • pp.125-146
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    • 2020
  • With the penetration of the Internet and e-commerce, a 'crowdfunding' has emerged as a new way of financing. Crowdfunding has the advantage for a person to able to a simple way to finance her/his an innovative product or service from crowd. However, the success rate for crowdfunding projects is less than half. In this study, we introduce social exchange theory to explore the impact of trust and perceived psychological risk on the intention to participate in a crowdfunding website. Different from previous studies that have focused on a crowdfunding creator, we consider two different perspectives of a project creator and a project supporter. In addition, we compare perceptions of crowdfunding in different cultural contexts by conducting survey in two different countries Korea and Austria. Result shows that trust in recommendation and trust in website have different impacts on the intention to participate from two different perspectives. It also shows that perception of the quality and transparency of information provided by crowdfunding website has greater impact on trust in Korea than that in Austria. In case of perception of psychological risk, it has a negative impact on Austria's intention to create or support a project. On the other hand, it has relatively small impact on the intention to support and does not affect the intention to create a project in Korea.

전자상거래 정책과 해결과제

  • 강신원;서청석
    • Information and Communications Magazine
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    • v.18 no.7
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    • pp.25-37
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    • 2001
  • 전자상거래가 시간적·공간적 제약을 극복한 새로운 경제거래 양식으로 부각되고 그 거래규모와 중요성이 급속히 확대되고 있다. 이에 따라 세계 각 국은 기업경쟁력 및 국가경쟁력 강화를 위한 핵심수단으로 전자상거래를 인식하고 전자상거래의 활성화 정책을 추진하고 있다. 한편 우리나라도 향후 산업 및 국제 경쟁력을 강화시키기 위하여 2000년 2월 전자상거래 활성화 종합 대책을 발표하고 전자상거래 확산에 정책적 노력을 기울이고 있다. 만일 정부의 정책의도대로 전자상거래가 발전된다면 우리나라는 수년이내 전자상거래의 선진국 대열에 들어설 것으로 보이나 이에 앞서 해결해야 할 많은 문제점들이 현존해 있다. 따라서 본고에서는 먼저 전자상거래의 주요 정책을 분석한 후 다음으로 전자상거래의 발전을 위한 주요 이슈들을 도출해 보았다.

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Effects of the Coffee Shop Selection Attributes on Revisit Intention Using the Information Search (정보검색을 통한 커피전문점 선택속성이 재방문의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.01a
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    • pp.205-206
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    • 2018
  • 오늘날 인터넷 대중화로 다양한 분야에 걸쳐 누구나 쉽게 정보 공유가 가능한 환경 속에 살고 있다. 최근 모바일 기기들의 확산으로 커피전문점 방문 할 때 정보검색의 영향력이 커짐에 따라 인터넷 후기 등이 작성되어 있는 블로그는 목적지 선택에 많은 영향을 미치고 있다. 본 연구에서는 정보검색을 포함한 기존의 커피전문점의 선택속성의 커피전문점의 만족도와의 관계를 살펴보고자 하였다. 정보검색을 통해 방문한 적이 있는 커피전문점 방문자를 대상으로 176개의 설문지를 회수 하였고, SPSS 18.0를 이용하여 분석하였다. 본 연구에서는 정보검색 일치성을 포함한 커피전문점의 기존의 선택속성들을 독립변수로 두고, 커피전문점의 추천도를 종속변수로 두어 회귀분석을 실시하였다. 분석결과, 정보검색을 통해 커피전문점 방문시 '분위기와 정보검색결과의 일치성', '일반적 선택속성', '커피의 맛', '주차 편리성' 요인이 추천에 유의한 영향을 미치는 것으로 나타났다.

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Information Management System for Construction Works using Web GIS (Web GIS를 이용한 건설공사 정보관리 시스템)

  • Woo, Je-Yoon;Koo, Jee-Hee;Na, Joon-Yeop;Pyeon, Mu-Wook
    • 한국공간정보시스템학회:학술대회논문집
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    • 2002.03a
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    • pp.3-8
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    • 2002
  • 기존의 건설지원시스템은 주로 문자정보를 대상으로 구축되어 지형이나 공간정보와 같은 실세계에 대한 정보를 제공하는데 취약점이 있으나, GIS(Geographic Information System)는 이러한 문제에 대해 공간정보의 제공뿐만 아니라 설계지원시스템과 연계하여 효율적이고 체계적인 정보의 분석 및 지원 기능을 제공해 줄 수 있을 것으로 기대된다. 이에 더하여 다양한 네트워크의 구축 및 이를 통한 정보서비스의 발전은 GIS의 제공방식과 내용을 변모시키고 있으며 네트워크 상에서 즉각적으로 사용자에게 다양하고 동적인 GIS 솔루션을 제공할 수 있는 Web GIS의 활용이 확산되고 있다. 본 연구에서는 건설진행상황을 즉각적으로 확인하고 실시간으로 업무보고 및 업무지시를 수행함으로써 원격공정관리를 가능하게 하고, 나아가 단지 문서적인 업무보고에만 의존하여 보고자의 의도에 따라 수동적으로 의사결정을 내리던 관행에서 벗어나 Web GIS에 기반한 건설공사 정보관리시스템을 개발함으로써 건설공사 현황을 직관적으로 판단하고 의사결정을 내릴 수 있는 시스템을 구축하였다.

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The Effect of Vividness of Preannounced New Product Information on e-WOM in Internet Community and Intention of Internet Posting (프리어나운싱 된 신제품 정보의 생동감이 인터넷커뮤니티 유저의 e-WOM와 인터넷 포스팅의도에 미치는 영향)

  • Song, Yong-Tae
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.312-321
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    • 2011
  • Recently, lots of corporations take effect preannouncing activity before launching new product as communication strategy. Preannouncing information of new product is diffused in internet community which relate to the product. This study notes the effect of external vividness and internal vividness among information characteristics of new product to e-WOM(electronic word-of-mouth). The author aims to identify how to trigger intention of e-WOM on preannounced new products, and external vividness and internal vividness of determinants of e-WOM and intention of internet posting. The main findings are that external vividness and internal vividness positively influence e-WOM in internet community, and the e-WOM positively affects intention of internet posting.

A Study on the Intention to Use Biometric Authentication When Using Mobile Easy Payment Service: Focusing on the Comparison of Experienced and Non-Experienced Persons (모바일 간편결제 서비스 이용 시 생체인증 사용의도에 관한 연구: 경험자와 비경험자 비교를 중심으로)

  • Jae-Seung Ju;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.4
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    • pp.1-22
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    • 2021
  • In the newly encountered economy caused by the Corona virus Disease-19, remote transaction becomes a new normal that disrupt traditional economic order. In the middle of the disruption, mobile tech is placed and remote finance on mobile is highly noticed and considered as an infra-tech to support the new ecology, In mobile finance. remote payment is becoming the most common service and personal identification on it is critical to operate the new service. There are various means of remotely identifying a person. Recently the use of biometric information is increasing. In this study, a correlation analysis was conducted on factors that effects to biometrics usage and the intention to use in remote personal identification. Variables for critical factor in the remote identification were classified into 4 groups such as Performance expectancy, Effort expectancy, Social influence, and Security. The empirical analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was conducted. The relationship between variables and the intention to use is also analyzed. In the study, stepwise regression analysis was conducted four times in which variables were adjusted in individual stage. As a result, the analysis suggests that performance expectancy, effort expectancy, social influence, security have positive effects for intention to use. Additionally, effort expectancy and security have moderating effects to intention to use depends on biometric authentication experience. The analysis has shown positive effect of variables grouped on the intention to use them. It also suggests that the intention to use biometric authentication will quickly grow. This study is expected to make a contribution to utilize and improve the use of biometric information in mobile payment.

Service Quality Factors Affecting Satisfaction and Repurchase Intention of Social Commerce (소셜커머스의 만족도와 재구매의도에 영향을 미치는 서비스품질요인)

  • Jin, Guo-Shan;Lee, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.311-321
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    • 2012
  • This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influences upon satisfaction except responsiveness. Second, all the variables had positive influences upon repurchase intention except price. Third, the satisfaction of social commerce had a positive influence upon repurchase intention. This study suggested the strategic implications to induce customers satisfaction and repurchase intention after analyzing critical factors about service quality of social commerce.

The Effect of PC Software Piracy Attitude and Habit on Illegal Use of Smartphone App (PC소프트웨어 불법사용에 대한 태도와 습관이 스마트폰 앱 불법복제에 미치는 영향)

  • Kim, Joong-Han
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.3
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    • pp.49-61
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    • 2017
  • Due to Proliferation of Mobile Devices, the Global Mobile Application (App) Market is Set to Continue its Impressive Growth Trajectory. However, like other Digital Contents, Prevalent Piracy of Smartphone Apps has Become One of the Major Obstacles to the Growth of the Newborn App Industry. The Objective of this Study is to Examine and Better Understand the Effects of Factors Which has been Known to Influence PC Software Piracy. A Research Model Explaining the Impact of Various Factors to Smartphone App Piracy Attitude and Intention is Constructed Based on Theories of Ethical Behavior. A Survey of College Students was Conducted to Test the Research Model. Findings Show that PC Software Piracy Habit and Attitude have Significant Effects on Smartphone Piracy Attitude and Intention. Beliefs Concerning Judicial and Performance Risks Due to Piracy have Little Effects on Smartphone App Piracy Attitude.