• International Commerce and Information Review
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• v.13 no.4
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• pp.463-484
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• 2011

The survey was conducted by Chinese students who currently attend universities for the purpose of evaluating factors that determine the quality of educational services of universities in Korea. Three public universities and five private universities in Kyungsang province were surveyed for the purpose of this study with standardized questionnaires. The study raised questions on four different fronts: 1) Is there a difference in the importance of evaluation factors by Chinese student's on the quality of educational services between public universities and private ones? 2) Is there a difference in the degree of satisfaction felt by Chinese students who attend public universities or private ones? 3) Are there any significant differences in the importance of evaluation factors and satisfaction with the quality of educational services? 4) How different the relative influence of evaluation factors has on satisfaction with the quality of educational services for overall Korean university system? The results of this study showed that there was no statistical difference in signification in the importance of evaluation factors on the quality of educational services between public universities and private universities. Only the relationship factor in criteria four had an effect on satisfaction with quality of educational services between public and private universities. There were significant differences in the importance of evaluation factors and satisfaction with the quality of educational services. Chinese students determined that professor's lectureship as the most important factor, and is the ultimate deciding factor whether they attend a public or private university. It should be noted that studying and knowledge are primary concerns to them. Improvements in the quality of educational services in area of lectureship, physical education facilities, relationship, and administrative services are essential and crucially important for Korean universities in order to attract foreign students and to enhance their competitiveness in the global setting.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.316-327
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• 2022

This study empirically analyzed the effects of beauty service training on customer orientation and job performance of beauty industry workers. First, as a result of the study, there were differences in service training, customer orientation, and job performance according to general characteristics, and service training showed significant differences in age, highest level of education, work experience, and number of employees, job performance in age, work experience, and number of employees, and job performance in age, academic background, work experience, and number of employees. Secondly, it was identified that service training makes a significant effect on customer orientation, the factor that makes the greatest effect on customer orientation among sub-factors of service training is educational content, and it can be seen that customer orientation increases when educational content, educational instructor, and educational environment are higher. Thirdly, it was identified that service training and customer orientation make a significant effect on job performance. hese research results show that the better the educational environment, instructor, and educational content of beauty industry workers, the higher the customer-oriented service, leading to the creation of loyal customers and can improve job performance as well.

• Culinary science and hospitality research
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• v.20 no.2
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• pp.165-182
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• 2014

This study has been carried out to provide marketing materials concerning recognition of parents and students for operators of private cooking education institutes and useful information for the parents who are to send their children to such training institutes, by identifying the effects of the quality of educational services and educational environment of cooking education institutes on satisfaction and positive recommendation intention of trainees. Especially, educational services and educational environment of cooking education institutes that provide education to foster skilled workforce in specialized culinary area were analyzed in detail to draw effective data. Firstly, it has been studied if educational services of cooking education institutes such as educational contents, service of instructors and educational service quality had positive effects on the level of satisfaction about the institutes. Secondly, looking into effects of satisfactory environmental service of cooking education institutes, such as educational environment and quality of administration, on behavioral intention, it has been surveyed that all factors affected satisfaction of students. Thirdly, as for the effect of use intention of action of cooking education institute on positive recommendation intention of trainees, it has been shown that satisfaction with educational services and environment had an effect on positive recommendation intention as well as on intention of reregistration. Therefore, it can be suggested that marketing strategies and management strategies need to be established in a way that quality of education services and educational environment provided by cooking education institutes can render positive behavioral intention to customers of cooking education and the education market through differentiated strategy establishment.

• The Journal of Korean Association of Computer Education
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• v.5 no.1
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• pp.57-66
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• 2002

Real time multimedia data services have been made possible by the rapid development of the computer and internet technology. Based on the technology, Many multimedia system developer try to use VOD(Video on Demand) and GVA technologies for distance education. However the system has mainly been developed to provide the video screen of good quality in real time and to compose contents efficiently. Not many researches and developments have been made for providing the users that is taking distance education with various types of service using VOD and GVA. Therefore In this paper we have designed and implemented an active on-demand multimedia service system to improve user-side service quality in distance education using VOD and GVA service. The on-demand multimedia service system can prominently help users to save the time and effort to search and select the studying data by this paper enables off-line search functions through E-mail and periodical current awareness service supported by PUSH technology, user oriented information booking supported by SDI service and feedback service.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.339-366
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• 2000

WTO체제의 등장과 더불어 전세계는 단일 시장화를 지향하면서 경쟁에 입각한 생존경쟁 이 치열해지고 있다. 이러한 세계적 조류는 국내적으로 영리조직뿐만 아니라 비영리조직까 지도 경쟁력 향상을 통한 생존과 발전을 추구하게 하고 있다. 본 연구는 이러한 관점에서 대학교육서비스 질의 개선을 통한 대학발전을 위해 마케팅모 형을 구축하는데 그 주요 목적을 두었다. 본 연구는 이러한 연구의 목적을 달성하기 위하여 기존의 대학발전을 위한 학자 및 평론 가 등의 국내외 문헌과 연구논문을 참고하여 오늘날 대학교육환경의 변화양상을 살펴보고 이러한 환경변화 속에서 교육서비스 마케팅의 필요성을 고찰하고 대학교육서비스 마케팅모 형 구축의 결정요인을 도출하였으며 이들 요인에 의한 가설을 설정하였다. 이를 검증하기 위해 부산과 경남지역의 국 공립대학 및 사립대학을 합쳐 10개 대학의 교수(216명)와 학생(356명)을 대상으로 설문조사하고 실증분석을 하였다. 실증분석의 결과를 롱하여 본 연구는 대학교육서비스 마케팅모형의 발전적 시사점을 도출하여, 대학의 교수와 교직원이 고객지향성, 시장지향성을 견지하면서 교육서비스 질을 개 선하고 나아가서는 고객만족과 재구매 의도를 강화하여 대학의 생존과 발전을 위한 대학의 경쟁적 발전방향을 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.463-472
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• 2018

The purpose of this study was to investigate the influence of hotel training satisfaction to on the job satisfaction, organizational commitment, and service quality. The sample was obtained during 3weeks periods from Oct $14^{th}$ 2017 to Nov $4^{th}$ 2017 and out of 230 copies of the questionnaire, 223 copies responded with sincerity were made an object of the analysis. The results of the study were as follows, Firstly, training had an positive impact on the job satisfaction, Secondly, training significantly effected on organizational commitment. And practical training in the hotel has a positive impact on improving the quality of service. Third, job satisfaction has a positive effect on quality of service. Finally, organizational commitment also has a positive effect on service quality.

• The Journal of Korean Association of Computer Education
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• v.7 no.2
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• pp.25-34
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• 2004

Sixteen provincial Research Institute of Education and Science(RISE) in the country have provided good qualified multimedia educational materials that was produced by some special skilled teachers to elementary, middle and high school teachers using web services. And moreover KERIS and KICE have also produced educational materials and have a plan to integrate distributed multimedia educational materials that RISE produced. The development of KERIS's KEM metadata in 2001 and the making of educational material metadata of RISE is the first step of integration plan. These metadata can be used to make integration plan possible. But before taking integration plan, the study of how to integrate and manage it should be performed. Therefore, this paper introduces the technique of XML web service and JDBC with 3-tier system as the method of integrate distributed educational material metadata. The evaluation shows these two methods have similar response time with MS SQL Server 2000 and Oracle 9i. Thus, we conclude that JDBC and XML web service can be the proper solution to search XML-formatted metadata.

• Journal of Korea Fair Competition Federation
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• no.102
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• pp.32-35
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• 2004

교육서비스의 경쟁을 촉진하기 위해서는 첫째, 교육, 특히 초, 중, 고등교육의 내용과 방법은 각 지방자치단체에 완전히 맡겨 지방자치단체간에 교육서비스제공에 관한 경쟁이 벌어지도록 해야 하며, 둘째, 각 학교에 학생선발 방식 및 교육내용 등에 폭넓은 재량을 주어 학교간에 폭넓은 경쟁이 일어나도록 해야 할 것이다. 셋째, 세계화 시대에 걸맞게 우리의 교육서비스시장을 외국학교에 개방하여 국내교육기관과 외국교육기관 간의 경쟁이 활발하게 일어날 수 있는 여건을 갖추어 주어야 할 것이다.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.101-110
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• 2022

The purpose of this study is to design public service design education to strengthen the public service competencies of policy providers necessary in the changing service administration era and to confirm the effectiveness through empirical cases. Based on the theoretical research of public service and public service design, an educational program linking public service competency elements with public service design methodology was designed, and the effects through case studies and surveys demonstrated through workshops were confirmed. Team activities and practice-oriented methods and tools based on the contents of the public service design project were particularly effective in strengthening collaboration and communication competencies, and overall satisfaction was confirmed. The educational program model of this study is meaningful by presenting and demonstrating practical education linking public service competencies for policy providers, and future studies will subdivide and verify the effectiveness of competency-based education model design.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.51-62
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• 2020

The purpose of this study was to verify whether the quality of service provided by culture and arts education has a bearing on the service value of dance education, and to verify the role of the intention of reuse of culture and arts education participants in this relationship. The survey was conducted from October 1, 2019 to December 30, 2019, and a sample was collected from stratified sampling methods for the general public participating in culture and arts education. In order to verify the relationship between the independent variable and the dependent variable, multiple regression analysis was performed, and the role of the parameter in the relationship between the independent variable and the dependent variable was examined using the three-step intermediary regression analysis. The research results are as follows. First, as a result of analyzing the relationship between the sub-factors of service quality and emotional value, it was found that facilities and environmental services had the greatest impact. Second, the results of analyzing the relationship between the sub-factors of service quality and functional value showed that the most significant impact was on facilities and environmental services. Third, as a result of analyzing the relationship between the sub-factors of service quality and social values, it was found that facilities and environmental services had the greatest impact. Fourth, In the relationship between contents and instructor service and service value, the intention to reuse was found to have a full mediating effect. In addition, in the relationship between facility and environmental services and service value, the intention to reuse was found to have a partial mediating effect. Based on the quality of service of culture and arts education, this study suggested a way for dance education to work with the region.