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A Study on the Effect of Small Business Start-up Education Service Quality on Learner Satisfaction and Entrepreneurial Intention  

Choi, Se-Chul (Dept. of Graduate School of Tourism, Kyung-Hee University)
Kown, Yong-Ju (Dept. of Hotel Management, Kyung-Hee University)
Publication Information
Culinary science and hospitality research / v.20, no.4, 2014 , pp. 86-99 More about this Journal
Abstract
The purpose of this study was to analyze the causative relationship of small business start-up education service quality with 'learner satisfaction' and 'willingness to start a business(start-up intension)'. This study was conducted to provide a basis for satisfying the desire of small business start-up entrepreneurs for high quality startup education service and seek the suggestions in terms of selection and concentration of the business start-up education program. The results of this study based on the outcomes derived from the empirical analysis can be summarized as follows: First, the quality of small business start-up education service was found to have a significant effect on the relationship with learner satisfaction. Next, the quality of small business start-up education service was found to have a significant effect on the relationship with start-up intension. Last, it was found that learner satisfaction had a significant effect on start-up intension.
Keywords
small business; start-up education; service quality; learner satisfaction; entrepreneurial intention;
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Times Cited By KSCI : 3  (Citation Analysis)
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