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http://dx.doi.org/10.22156/CS4SMB.2022.12.04.316

The Effects of Educational Satisfaction on Job Satisfaction and Organizational Commitment of Hair Beauty Service Employees -using leadership of chief managers as a mediator  

Seo, Sun-Min (Dept. of Oriental Medicinal Cosmetics & Arts, Wonkwang Digital University)
Ko, Kyoung-Sook (Dept. of Beauty Design, Wonkwang University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.4, 2022 , pp. 316-327 More about this Journal
Abstract
This study empirically analyzed the effects of beauty service training on customer orientation and job performance of beauty industry workers. First, as a result of the study, there were differences in service training, customer orientation, and job performance according to general characteristics, and service training showed significant differences in age, highest level of education, work experience, and number of employees, job performance in age, work experience, and number of employees, and job performance in age, academic background, work experience, and number of employees. Secondly, it was identified that service training makes a significant effect on customer orientation, the factor that makes the greatest effect on customer orientation among sub-factors of service training is educational content, and it can be seen that customer orientation increases when educational content, educational instructor, and educational environment are higher. Thirdly, it was identified that service training and customer orientation make a significant effect on job performance. hese research results show that the better the educational environment, instructor, and educational content of beauty industry workers, the higher the customer-oriented service, leading to the creation of loyal customers and can improve job performance as well.
Keywords
Beauty industry worker; Beauty service; Service training; Customer orientation; Job performanc;
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