Journal of Korea Entertainment Industry Association (한국엔터테인먼트산업학회논문지)

The Korea Entertainment Industry Association (한국엔터테인먼트산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Value of Dance Education through the Quality of Culture and Arts Education Service

문화예술교육 서비스 품질을 통한 무용교육의 가치에 관한 연구

  • Lee, Sook-Young (Dept. of Physical Exercise and Health Mokpo Science University)
  • 이숙영 (목포과학대학교 운동건강과)
  • Received : 2020.03.19
  • Accepted : 2020.04.27
  • Published : 2020.04.30
⟨ Previous Next ⟩

Abstract

The purpose of this study was to verify whether the quality of service provided by culture and arts education has a bearing on the service value of dance education, and to verify the role of the intention of reuse of culture and arts education participants in this relationship. The survey was conducted from October 1, 2019 to December 30, 2019, and a sample was collected from stratified sampling methods for the general public participating in culture and arts education. In order to verify the relationship between the independent variable and the dependent variable, multiple regression analysis was performed, and the role of the parameter in the relationship between the independent variable and the dependent variable was examined using the three-step intermediary regression analysis. The research results are as follows. First, as a result of analyzing the relationship between the sub-factors of service quality and emotional value, it was found that facilities and environmental services had the greatest impact. Second, the results of analyzing the relationship between the sub-factors of service quality and functional value showed that the most significant impact was on facilities and environmental services. Third, as a result of analyzing the relationship between the sub-factors of service quality and social values, it was found that facilities and environmental services had the greatest impact. Fourth, In the relationship between contents and instructor service and service value, the intention to reuse was found to have a full mediating effect. In addition, in the relationship between facility and environmental services and service value, the intention to reuse was found to have a partial mediating effect. Based on the quality of service of culture and arts education, this study suggested a way for dance education to work with the region.

본 연구는 문화예술교육이 제공하고 있는 서비스 품질이 무용교육의 서비스 가치와 어떠한 영향이 있는지를 검증하고, 이러한 관계에서 문화예술교육 참여자의 재이용의도가 어떠한 역할을 하는지를 검증하고자 하였다. 설문조사는 2019년 10월 1일부터 2019년 12월 30일까지로 문화예술교육에 참여하는 일반인을 대상으로 층화표본추출방법을 이용하여 표본을 선정하여 총 350부를 회수하여 연구에 사용하였다. 독립변수와 종속변수와의 영향관계를 검증하기 위하여 다중회귀분석을 실시하였고, 3단계의 매개 회귀분석을 이용하여 독립변수와 종속변수와의 관계에서 매개변수의 역할을 검증하고자 하였다. 연구결과는 다음과 같다. 첫째, 서비스 품질의 하위요인과 감정적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 둘째, 서비스 품질의 하위요인과 기능적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 셋째, 서비스 품질의 하위요인과 사회적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 넷째, 서비스 품질과 서비스 가치의 관계에서 재이용의도의 역할을 분석한 결과에서 내용 및 강사서비스와 서비스가치의 관계에서 재이용의도는 완전매개 효과가 있는 것으로 나타났다. 또한, 시설 및 환경서비스와 서비스 가치의 관계에서 재이용의도는 부분매개효과가 있는 것으로 나타났다. 이와 같은 연구를 통하여 문화예술교육의 서비스 품질을 기반으로 무용교육이 지역과 함께 할 수 있는 방안을 제시하였다. 또한 문화예술교육에 유아교육, 청소년 교육, 사회복지, 특수교육 분야에 대한 문화예술교육 방법론 제공도 적극적으로 모색하여 학교문화예술교육, 사회문화예술교육, 평생교육 등에 활용 가능하도록 문화정책에서의 문화예술교육, 교육정책에서의 문화예술교육이 서로 연계성을 가지는 지원정책이 제공되기를 기대한다.

Keywords

References

  1. S-J. Lim, Exploring the Concepts and teaching methods of dance literacy : a preliminary study on the framework for dance education as culture and art education, Doctoral Dissertation, Seoul National University Graduate School, 2015.
  2. H-S. Kim, E-K. Shin, J-H. Shin, H-J. Lim, O-R-G. Na, and H-R. Han, Theory of Dance Education, Hanhak Culture, Seoul, 2015.
  3. H-J. Park, M-L. Ahn, and K-H. Hong, Meta-analytic method over dance education program to elementary school students, RESEARCH OF DANCE EDUCATION, Vol. 27, No. 2, pp. 171-188, 2016.
  4. E-H. Park, The Research of Device to Educate Professional Human Power in Dance Education as Cultural Art Education, Doctoral Dissertation, Graduate School of Kyunghee University, 2008.
  5. H-S. Kim, Dance as education, RESEARCH OF DANCE EDUCATION, Vol. 5, pp. 7-26, 1995. https://doi.org/10.1080/1464789042000190852
  6. Kraus, R. and Chapman, S., History of the Dance Program in Physical Education, NY: Parker Publishing Company, 1981.
  7. E-K. Shin, The study on development of dance curriculum in secondary school; The basis of discipline-based art education, RESEARCH OF DANCE EDUCATION, Vol. 6, pp. 153-169, 1996.
  8. J-H. Yoon et al., Research on the establishment of a system for surveying the status of culture and arts, Korea Culture & Arts Education Promotion Agency, 2016.
  9. J-O. Song et al., Basic Research on the Establishment of Indicators for the Effect of Culture and Arts Education, Korea Culture & Arts Education Promotion Agency, 2016.
  10. Y-O. Lim, Study on the customer loyalty to senior welfare center: focusing on the relationships among customer satisfaction, perceived service quality, and perceived relational benefits, Doctoral Dissertation, Graduate School of Ewha Womans University, 2008.
  11. Y-A. Jung, and W. Cho, A Study on Service Quality, Consumer Satisfaction and Repurchasing of Women's Customer at Tour Agents, Cultural Tourism Research, Vol. 6, No. 2, pp. 259-274, 2004.
  12. Y-J. Kim, The influence that the service quality related with the internet shopping mall & the customer personality type take on customer loyalty, Doctoral Dissertation, Dongshin University Graduate School, 2008.
  13. D-G. Oh, J-S. Yeo, and S-Y. Choi, Comparative Analysis on the Service Quality and Satisfaction of the Cultural and Educational Programs in the Public Libraries and the Culture & Art Centers Using Structural Equation Model, Journal of the Korean Library and Information Science Society, Vol. 41, No. 3, pp. 291-307, 2010. https://doi.org/10.16981/kliss.41.3.201009.291
  14. Y-D. Shin, Relationships among Perceived Value of Service, Relational Benefits, Relationship Factors, and Behavioral Intentions of Customers in Upscale Hotels, Doctoral Dissertation, Kyungwon University Graduate School, 2011.
  15. K-H. Lee, The Influence of Perceived Service Value on the Relational Benefits, Trust and Customer Satisfaction: Focused on the Fitness Center, Master's Thesis, Chonbuk National University Graduate School, 2011.
  16. Y-S. Kim, The effect of service quality of golf course on service value, customer satisfaction, and customer loyalty, Master's Thesis, Graduate School of Kyung Hee University, 2012.
  17. I-S. Lee, Development of a Structural Model for Wine Training Service Quality Performance, Service Value, Customer Satisfaction and Customer Loyalty, Master's thesis, Yonsei University Graduate School, 2012.
  18. P-Y. Kim, and M-S. Kim, Relationship among tourists' perceived value, customer's satisfaction, and future behavioral intentions in travel service, Tourism Research, Vol. 25, No. 1, pp. 263-282, 2010.
  19. Sweeney, J. C., and Soutar, G. N., Consumer Perceived Value: The Development of a Multiple Item Scale, Journal of Retailing, Vol. 77, No. 2, pp. 203-220, 2001. https://doi.org/10.1016/S0022-4359(01)00041-0
  20. H-J. Jang, An empirical study on the influence of service quality to customer satisfaction and revisit intention in pharmacy: Comparative analysis between SERVQUAL and SERVPERF, Doctoral Dissertation, Graduate School of Kyungnam University, 2013.
  21. M-K. Yeo, Relationship analysis of e-learning service quality, satisfaction and repurchase intention, Master's Thesis, Graduate School of Sogang University, 2012.
  22. J-S. Kim, Study on the Structural Relevance between a Culture & Art Education Service Quality, Value, Trust, Relationship Commitment, and Adult Learners' Intentions to Retake Programs, Doctoral Dissertation, Chungnam National University Graduate School, 2016.
  23. Baron, R. M., and Kenny, D. A, The moderate-mediator varible distinction in social psychological research: Conceptual, strategic and statistical considerations, Journal of Personality and Social Psychology, Vol. 51, pp. 1173-1182, 1986. https://doi.org/10.1037/0022-3514.51.6.1173
  24. Oliver, R. L., and Swan, J. E., Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach, Journal of Marketing, Vol. 53, No. 2, pp. 21-35, 1989. https://doi.org/10.2307/1251411
  25. Y-J. Kim, The effects of relational benefits on relationship satisfaction, Commitment and customers loyalt, Master's Thesis, Hansung University Graduate School, 2010.
  26. S-H. Lee, Occupation Understood, School Life Satisfaction, Impact on the Employment Capacity-Building Training and Educational Support Services Rely Research, Journal of the Korea Entertainment Industry Association, Vol. 10, No. 4, pp. 167-177. https://doi.org/10.21184/jkeia.2016.08.10.4.167
  27. W-S. Choi, J-H. Kim, and S-H. Lee, A Study on Self-directed Learning for Improvement of Learning Capability of Physical Education, Journal of the Korea Entertainment Industry Association, Vol. 12, No. 2, pp. 115-127.