• Title/Summary/Keyword: 고객판단

Search Result 395, Processing Time 0.025 seconds

A Study on Analysis of the Preference of Container Ports in Northeast Asia - with the case of Busan Container Port - (동북아 경쟁항만들의 선호도 분석에 관한 연구 - 부산항을 중심으로 -)

  • Chung, Tae-Woo;Kwak, Kyo-Seok
    • Journal of Navigation and Port Research
    • /
    • v.26 no.4
    • /
    • pp.363-372
    • /
    • 2002
  • Recently, mutual economy cooperation in Northeast Asia has leaded steady growth among main countries of it and rather promoted a single economy circle. In this region, Busan container port competes with min container ports in China, Taiwan and Japan in it for attracting transshipment container traffic of north-Shanghai in China and for-east Russia. Therefore, this paper aims to suggest competitive strategies for Busan container port to attract container traffic in Northeast Asia To do so, it evaluates the preference of important ports in the competitive situation and competitiveness edgy of important ports in Northeast Asia, and finally proposes the relative order of important factors. Based on the evaluation of it, first, the Busan ports hue tn strengthen port facilities to attract more traffic and in detail, reinforce the number of berth, yard areas and handling equipment Second, they also have to provide high quality of services to deliver cargos in time, not being damaged and swiftly response to shipowner and shipper's claim, Third, they need to review the strategy to adopt flexible tariff policy and to invest the profit from tariff in port service and facilities, as providing higher port tariff level by a regular rate.

The Impact of Perceived Economic Value and Personal Characteristics on Electric Vehicle Purchase Intention - For residents of Jeju as a special district for electric vehicles - (전기차에 대한 지각된 경제적 가치 및 개인적 특성이 구매의도에 미치는 영향에 관한 연구 -전기차 특구지역인 제주지역 주민을 대상으로-)

  • Shim, Soo-Min;Kim, Hyang Mi;Son, Sang-Hoon
    • Journal of Digital Convergence
    • /
    • v.18 no.2
    • /
    • pp.163-174
    • /
    • 2020
  • The market for electric vehicles is growing due to the public's interest in the environment and the expansion of electric vehicle support projects in terms of government policy. This study surveyed 2,332 people in Jeju, one of the nation's representative areas of electric vehicles, and the higher the perceived value in terms of the total cost of automobile ownership for electric vehicles, the higher the intention to purchase electric vehicles. The higher the level of knowledge and attachment, the higher the intention to purchase electric vehicles. While many previous studies considered economic value mainly as price, the study was conducted to approach economic value in terms of total cost of ownership. Marketing practitioners also look for practical contributions in that they can propose price framing so that customers can judge the economic value of the electric vehicle as a strategic way to increase the intention to purchase the electric vehicle, rather than just the purchase price. can see. In addition, the same research should be conducted in various regions besides Jeju, so that the research results can be generalized.

An Application Scheme of I-MR Control Charts for Monitoring Internet Communication Network Quality Characteristics (인터넷통신 네트워크 품질특성 모니터 링을 위한 I-MR 관리도 활용체계)

  • Park, Sung-Min;Park, Young-Joon
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.31 no.10B
    • /
    • pp.936-944
    • /
    • 2006
  • In order to enhance their own customer satisfaction index that is one of the top level managerial performance indices, Internet communication service providers endeavor onto establishing a total quality management system. Specifically, it is under discussion that some critical Internet communication network quality characteristics closely related to customer satisfaction index should be controlled aiming to this managerial goal. This paper presents an application scheme of I-MR control charts for monitoring Internet communication network quality characteristics. This statistical quality control scheme generates a signal to practitioners when it detects the network quality characteristics out-of control. It is designed based on; 1) individual measurements; and 2) moving ranges between two consecutive individual measurements collected with a constant time interval. Empirical analyses are illustrated to estimate the expected quality improvement ratios that can be realized with the application scheme proposed in this paper. Assuming that the assignable causes can be revealed and eradicated, regarding two Internet communication services A, B, seven network quality characteristics for each service, eleven distinct measuring spots for each network quality characteristic, the expected quality improvement ratios are calculated with which the effect of the application scheme is evaluated. Results show the ranges of the expected quality improvement ratios; 1) Service A, (1) mean (0.31%-11.44%), (2) standard deviation (9.82%-71.10%): 2) Service B, (1) mean (0.29%-17.64%), (2) standard deviation (8.05%-60.59%). Hence, It is anticipated that the I-MR control charts based application scheme can be effective not only to improving the mean and dispersion of the network quality characteristics concerned but also to maintaining the network quality characteristics in-control consequently.

The study of relationship of Security Service Company's Market Orientation and Business Performance (시큐리티기업의 시장지향성과 경영성과의 관계 연구)

  • Park, Ki-Beom
    • Korean Security Journal
    • /
    • no.17
    • /
    • pp.109-129
    • /
    • 2008
  • The purpose of this study is to analyze the relationship of market orientation, and business performance in the security firms. To achieve the goal of the study, it has used various methods to study. First of all, it has carried out documentary surveys through literatures review on market orientation and business performance of the security firms, and practical researches side by side. In the documentary surveys, it has developed the framework of study and questionnaires based on the domestic and foreign books, theses, materials of public institutions, and other materials. In the practical researches, basing on the selected study models and hypotheses, it has selected 15 security companies which are located in Seoul, Gyeonggi and Chungcheong Provinces with the stratified cluster random sampling method. It has polled the employees of the security companies for about 2 months from 5 August to 10 October 2006, distributing 20$\sim$50 pieces per company. It has distributed 600 pieces and used 565 pieces for analysis excepting unfaithful 35 pieces. The collected questionnaires were analyzed by SPSSWIN 14.0 program. and The methods to analyze the materials were factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and path analysis through regression analysis. The results obtained from the study using analysis methods above are as follows. Finally, market orientation influences on business performance. In other words, the higher market orientation is, the better financial and non financial outcomes are.

  • PDF

Allocation Problem in Door to Door Delivery Service Network (택배 운송 네트워크 설계를 위한 할당 문제)

  • 정기호;고창성
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2002.05a
    • /
    • pp.987-993
    • /
    • 2002
  • 최근 들어 전자상거래의 급속한 발달로 전 세계적으로 수송 물동량이 급격히 증대되고 있고, 이로 인해 택배사업이 대단히 활성화되고 있다. 출발지와 목적지가 서로 상이한 무수히 만은 수송 요구가 들어오면 수송 요구화물의 신속한 집배송을 위한 배차계획 및 수송계획을 세우는 것이 택배회사의 주요 업무이다. 이러한 배차 계획 및 수송 계획을 어떻게 수립하느냐에 따라 전체 수송비용뿐만 아니라 고객들의 서비스 수준에 상당한 영향을 미치게 된다. 그러나 이러한 운영적 차원에서의 의사결정 이전에 훨씬 중요하게 고려해야 할 내용이 택배네트워크의 설계 문제이다. 이러한 택배네트워크의 설계에는 터미널 개수 및 위치를 결정하는 전략적 문제와 영업소들을 터미널에 할당하는 전술적 문제로 구분될 수 있다. 현재 우리 국내에는 크고 작은 수많은 택배사업자들이 있으나, 그 중에서 비교적 규모가 큰 주요 택배회사들은 대부분 전국에 걸쳐 다수의 터미널을 설치하여 두고 수송화물의 집배송을 위한 물류거점으로 운영하고 있다. 이와 같은 터미널 위치 및 개수가 정해진 상태에서 전국에 걸쳐 분포되어 있는 영업소들을 어떤 터미널에 할당하여 처리되도록 하느냐의 여부는 수송비용 측면에서뿐만 아니라 고객들에 대한 서비스 측면에서 대단히 중요한 의사결정 중의 하나이다. 본 연구에서는 비용과 시간을 고려하여 전국에 걸쳐 분포되어 있는 영업소들을 어떤 터미널에 할당해야 하는지를 결정하기 위한 수리적 모형을 제시하고, 이에 대한 탐색적 해법을 제시하며, 국내의 택배회사 사례를 대상으로 모형을 적용해 보고자 한다.무가 많이 발생하는 유통 분야의 프랜차이즈 산업을 대상으로 기업정보시스템 구현 및 경쟁력 강화를 뒷받침하기 위해서, 기업간 프로세스 협업(collaboration) 부분의 데이터 및 서식, 이를 취급하는 기능과 프로세스에 대란 분석을 통해 업무 프로세스 모델링 방법론과 관련한 모델링 지침 및 메타모델을 이용한 표준 업무 프로세스 모델을 개발하여 기업간 업무 프로세스 표준화에 대한 체계적인 관리에 대한 방안을 연구하고자 한다.의Bullwhip effect를 감소시킬 수 있는 장점이 있다. 동시에 이것은 향후 e-Business 시스템 구축을 위한 기본 인프라 역할을 수행할 수 있게 된다. 많았고 년도에 따른 변화는 보이지 않았다. 스키손상의 발생빈도는 초기에 비하여 점차 감소하는 경향을 보였으며, 손상의 특성도 부위별, 연령별로 다양한 변화를 나타내었다.해가능성을 가진 균이 상당수 검출되므로 원료의 수송, 김치의 제조 및 유통과정에서 병원균에 대한 오염방지에 유의하여야 할 것이다. 확인할 수 있었다. 이상의 결과에 의하면 고농도의 유기물이 함유된 음식물쓰레기는 Hybrid Anaerobic Reactor (HAR)를 이용하여 HRT 30일 정도에서 충분히 직접 혐기성처리가 가능하며, 이때 발생된 $CH_{4}$를 회수하여 이용하면 대체에너지원으로 활용 가치가 높은 것으로 판단된다./207), $99.2\%$(238/240), $98.5\%$(133/135) 및 $100\%$ (313)였다. 각

  • PDF

A Study on the Effect of Business Consulting Performance on Organizational Performance - Focusing on Moderating Effect by Organizational Support - (조직성과에 영향을 미치는 컨설팅성과에 관한 연구 - 조직지원의 조절효과 중심으로 -)

  • Kim, Moon-Jun;Chang, Sug-In
    • Management & Information Systems Review
    • /
    • v.35 no.2
    • /
    • pp.185-203
    • /
    • 2016
  • This study set up a study model through a previous study and aims to determine the control effect by organizational support in the effect relationship between consulting performance which is an independent variable and organizational performance which is a dependent variable. To do that, the hypothesis was verified by using statistical programs such as SPSS 20.0 and AMOS 20.0 which can be statistically useful with 511 copies except for the copies which cannot be utilized, over 4 weeks from February $25^{th}$ to March $24^{th}$, 2015, focusing companies located in Seoul, Gyeonggi, Incheon. The hypothesis testing result of the study model set by this study shows that firstly, this study has contributed to establishing an additional theory in the research between consulting performance and organizational performance while it has not been enough for consulting performance and organizational performance in previous studies. Second, although the moderating variable of organizational support in the effect relationship between consulting performance and organizational performance didn't show a partial positive (+) role in the hypothesis testing, more detailed analysis in the survey process and the variety on questionnaire configuration were provided in the variable selection. Third, as consulting performance shows a positive effect on organizational performance, a higher consulting performance gives a direct impact on organizational performance so that a realistic action plan on internalizing and enhancing consulting execution result into organizational performance is aggressively required.

  • PDF

A Study on the Formation Process of the Brand Equity (브랜드자산 형성과정에 관한 연구 - 스포츠화 구매자의 관여도를 중심으로 -)

  • Kim, Bong-Kwan;Kim, Tae-Woo
    • Journal of Global Scholars of Marketing Science
    • /
    • v.11
    • /
    • pp.59-78
    • /
    • 2003
  • Thus the purpose of this study is to determine how the brand equity is formed in the psychological process of customers by reviewing previous studies of relations between marketing factors influencing the formation and elements for the formation. Results of the study and their suggestions can be summarized as follows. First, among precedent factors required for the formation of the brand equity, advertisement was found having positive effects on both brand awareness and brand image irrespective of the two groups, or high and low involvement groups. Sales promotion did not have any effects on both brand awareness and brand image in the low involvement group while positively affecting brand awareness in the high involvement group. Distribution intensity was found having effects on both brand awareness and brand image in all of the two groups. Second, relations between brand awareness and brand image showed that the former has effects on the latter in both high and low involvement groups. This suggests that brand awareness plays a role in associating brand image. Third, relations among brand awareness, brand image and brand preference showed that both of the former twos influence the other in the high involvement group and that brand awareness cannot influence brand preference in the low involvement group. Fourth, relations between brand preference and brand loyalty showed that the former has effects on the former in both high and low involvement groups. This suggests that there is little possibility for consumers preferring specific brands to turn to other brands which have advantages such as price discount and gift presentation.

  • PDF

The Analysis of Waste Factors for Business Phases on Customized Apartment Project (맞춤형 공동주택 프로젝트의 업무단계별 낭비요인 분석)

  • Choi, Jung-Im;Lee, Ki-Suk;Jung, Sung-Ho;Song, Young-Woong;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
    • /
    • v.14 no.3
    • /
    • pp.146-156
    • /
    • 2013
  • Recently, to reflect the various needs of customers in the apartment field, the customized apartment has emerged. From the point of the customer, customized apartments have the definite advantage of being able to guarantee more customer options. On the other hand, from the point of the project manager, there are significant risk factors, with increase of management factors, construction delays, etc. The reasons for this are, to date, the insufficient systematic analysis of the project, and the lack of experience of similar projects. This study provides the waste factors of each phase in a customized apartment project. A survey and interview are conducted to achieve the waste factors using MUDA methodology; a process of the project was analyzed; and a factor of each process was identified. Also, AHP(Analytic Hierarchy Process) are used, to evaluate the waste factors in project stages. The AHP results show that "Design change" and "Inappropriate intervention in construction process" ranked highly in the waste factors. The results of our research will provide a countermeasure that addresses waste factors in similar projects, and contributes to reducing the extra cost and time in new projects.

The research of the way to gain domestic and foreign market economy force of whitening cosmetics (미백화장품 국내외 시장경쟁력 확보방안 연구)

  • Park, Joon-su;kim, heung-gi
    • International Area Studies Review
    • /
    • v.21 no.2
    • /
    • pp.121-141
    • /
    • 2017
  • The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

A Study on Core Competencies Required for Selection of Car Salespersons & the Relative Importance Between Core Competencies through AHP Analysis (AHP 분석을 통한 자동차 영업사원 선발에 필요한 핵심역량과 핵심역량 간 상대적 중요도에 대한 연구)

  • Lee, Han Sol;Chun, Young-Ah;Chang, Byeong-Yun
    • Journal of the Korea Society for Simulation
    • /
    • v.31 no.1
    • /
    • pp.1-9
    • /
    • 2022
  • As the automobile market has grown steadily in recent years, consumer expectations have also risen. Therefore, it is necessary for automobile sales offices to create innovative customer value that is different from the past. Auto sales offices are making efforts to select salespeople who fit their management strategies, but they are having difficulties in evaluating their actual internal capabilities. Therefore, in this paper, based on the study of Spencer & Spencer (2008), we reconstruct the core competencies required for salesperson selection, and analyze the core competencies required for today's automobile salespersons by deriving the hierarchical importance between those competencies using AHP analysis. As a result, it was possible to derive the importance of core competencies different from previous studies. This is believed to be mainly due to the modern social market, the characteristics of existing car salespeople, and the tendency of recent customers. This study showed that it is possible to set selection criteria according to the ease and importance of calculating the required competency through AHP analysis. In addition, if the existing research is based on job specifications, this study is different in that it analyzed the actual group of experts.