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http://dx.doi.org/10.14400/JDC.2020.18.2.163

The Impact of Perceived Economic Value and Personal Characteristics on Electric Vehicle Purchase Intention - For residents of Jeju as a special district for electric vehicles -  

Shim, Soo-Min (Management of Technology(MOT), Sungkyunkwan University)
Kim, Hyang Mi (AI Unit, LG Sciencepark)
Son, Sang-Hoon (Jeju Research Institute)
Publication Information
Journal of Digital Convergence / v.18, no.2, 2020 , pp. 163-174 More about this Journal
Abstract
The market for electric vehicles is growing due to the public's interest in the environment and the expansion of electric vehicle support projects in terms of government policy. This study surveyed 2,332 people in Jeju, one of the nation's representative areas of electric vehicles, and the higher the perceived value in terms of the total cost of automobile ownership for electric vehicles, the higher the intention to purchase electric vehicles. The higher the level of knowledge and attachment, the higher the intention to purchase electric vehicles. While many previous studies considered economic value mainly as price, the study was conducted to approach economic value in terms of total cost of ownership. Marketing practitioners also look for practical contributions in that they can propose price framing so that customers can judge the economic value of the electric vehicle as a strategic way to increase the intention to purchase the electric vehicle, rather than just the purchase price. can see. In addition, the same research should be conducted in various regions besides Jeju, so that the research results can be generalized.
Keywords
EV(Electric Vehicle); Inovation Diffusion Theory; Purchase Intention; Customer Perceived Value; Personal Trait; Regional Attachment;
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Times Cited By KSCI : 3  (Citation Analysis)
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