• CRM연구
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• v.3 no.2
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• pp.1-20
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• 2010

Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.

• Management & Information Systems Review
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• v.32 no.5
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• pp.19-43
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• 2013

The diffusion of new technology has traditionally focused on the adoption perspective. Researchers refer this use-diffusion paradigm to behaviors of use after adoption. This study intends to analyse the influential factors of use-diffusion and continual use of website and applications in medical service. To achieve this a use-diffusion model as a conceptual frame work is suggested. Medical information quality, personal innovativeness and subjective norm are assumed as antecedent variables medical website and application's rate of use, variety of use, and continued use intention as result variables. According to the empirical study results medical information quality, web based application usability, personal innovativeness, and subjective norm have a meaningful influence on medical service consumer's use-diffusion patterns. Also pattern of use influences the continued use intention. This study provides an opportunity to understand medical service consumer's behavior after website and application use adoption and suggests further directions for establishing medical service online marketing strategy by determining influential factors of use-diffusion and continued use of medical online marketing tools.

• The Journal of Society for e-Business Studies
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• v.19 no.1
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• pp.15-42
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• 2014

Cloud storage service has the potential to be a core infrastructure for the future mobile and Internet service; thus related service providers have been investing in it and trying to attract as many users as possible. In addition, those need to find out what motivates the users to keep using their service not only to attract new customers but also to secure their subscribers. Therefore, this study will examine its relationship with user's motivation based on the extended TAM model with external variables for objective research about continuous use of cloud storage service. As a result, it was found that personal innovativeness, self efficacy, functional attributes, and psychological switching cost influence the continuous use of cloud storage service. Also, it is expected they can guide service providers to the right track when setting up their business strategy in the future.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.162-172
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• 2021

This study was approached from the perspective of leadership as a study on innovation, a concept that can develop and maintain a continuous competitive advantage in the rapidly changing environment of management and public service organizations. the purpose of this study is as follows. first, it defines the concept of creative leadership and tests the relationship with innovation behavior through various variables. second, the relationship between conceptually defined creative leadership and job enthusiasm and organizational trust is tested in the organization of public officials in the educational administration. third, it examines the relationship between job enthusiasm and organizational trust, which are parameters, innovation behaviors of public officials in the educational administration. the finddings are as follows. job enthusiasm, organizational trust, and creative leadership were suggested as prerequisites that directly influence the innovation behavior of the organizational members of the educational administration office.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.95-101
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• 2014

With the evocative interests in food safety, food traceability has been spotlighted by researchers as well as consumers. However, food traceability systems are not yet in reality even though there are continuous needs from market. Also, studies about food traceability focus on technical aspects without considering the spectrum of the adoption. In this study, we chose ginseng whose traceability systems are not easily adopted. Innovation-resistance model is employed to find out factors affecting either adoption, resistance or both. As results, we find out the followings. First, relative benefits and reasonableness of cost do not affect adoption and resistance of innovation. Second, there is difference between continuously resisting group and adoption-postponing group.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.661-669
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• 2018

Major business journals have been annually announced '100 best companies to work for'. These companies have some characteristics having not only high organization performance but also various benefit programs such as job satisfaction, organization commitment, work-family balance and positive psychology. When people have job satisfaction, organization commitment, and happiness, it will increase the positive psychology of people. Therefore, in this study, we examined the moderating effect of work-family facilitation between occupational well-being and innovative behavior. For the empirical analysis, the survey was executed on employees of 11 companies in IT, Service, and Manufacturing business field. The analysis result is as follows. First, occupational well-being gives positive(+) influence on innovative behavior. Second, the control effect of work-family facilitation in the relationship between occupational well-being and innovative behavior was significant according to statistics. The conclusion states the implications and limitations of this study, and suggests directions on future studies.

• Journal of Technology Innovation
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• v.31 no.2
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• pp.29-58
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• 2023

The knowledge and technological competitiveness produced by universities determines a country's scientific technology and industrial competitiveness. The aim of this study is to find the evolution of Triple Helix Model (THM) by analyzing cases of technological catching-up and nurturing the human capital policies during Korea industrialization era, from 1960 to 2020. To fulfill the aims, this study utilized qualitative methodologies. In this study not only the process of acquiring technologies and core technologies but also the system for nurturing the human capital focused on scientific and engineers was analyzed. In addition characteristics of each ear of Triple Helix Model (THM) were examined. From the results, this study suggests Triple Helix Syncro-Scenario (THSS) which is the compelling innovation model, based on scenario, combined the personal experiences various critical thoughts and problems with enterprises and government for creating the incessment innovations.

• Korea Trade Review
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• v.43 no.2
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• pp.127-157
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• 2018

This paper investigates how blockchain technology which is an innovation technology of the 4th Industrial Revolution has been settled in international trade. FinTech technology is expected to expand because a new remittance method for replacing the letter of credit has been introduced. In addition, since the purchase of individual customers makes international trade increase rapidly, more convenient FinTech technology will stand in a spotlight. Thus, we confirm that cryptocurrency use will increase in order to maintain stability and reduce risk in international transactions. However, since the legal standing of blockchain technology is now insufficient, the slow spread of FinTech technology will be made for a while.

• Journal of Korea Technology Innovation Society
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• v.10 no.3
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• pp.486-508
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• 2007

This study identifies key determinants of participation in UCC services. Incorporating insights from the flow theory, we examine the effects of psychological factors of social presence, self expression, arousal, and challenge as well as web-site characteristics variables of media easiness, contents usability, and immediateness. We have done a sample survey of internet users and collected 260 responses. Using Windows SPSS/PC 12.0 Package, we have performed statistical analyses including a correlation analysis, a factor analysis, and a multiple regression analysis. The result of the study is as follows. Psychological variables of perceived social presence, self expression, arousal, and challenge all show positive significant effect on participation in UCC service. Among web site characteristics, media easiness, which consists of a web structure that is easy-to-use, user friendliness, and personalized service, demonstrates a positive significant effect on participation in UCC services. Immediateness also has a positive significant effect. Some of the practical implications of the result are follows. We should improve user access to platforms of UCC service by opening up platforms. This will heighten perceived challenge which has the strongest influence on participation in UCC services. We need to focus on multimedia services and adjust to the cultural code of netizen who crave for visual expressions and on the spot on-line activities. Also suggested is that contributions made by participants need to be acknowledged through such provisions as profit sharing. Needs for individualized service, which is an aspect of media easiness, should also be addressed. Participants tend to value individuality while at the same time accepting broader trends. Information services need to be customized for individuals. In UCC centered internet businesses, netizen consumers are presumer. They are consumers and producers at the same time, and consumer needs should also be explored for the success of internet businesses.

• Journal of Digital Contents Society
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• v.16 no.2
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• pp.283-290
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• 2015

This study focused on SNS use of Chinese students who are studying in Korea. Communication media like SNS is strongly related with socialization of foreigners. Thus, it is expected to verify relationship between current SNS use tendency of Chinese students and their settlement in Korea based on analysis on the factor influencing SNS use of Chines students. For the study on the factor influencing to SNS use of Chinese students in Korea TAM model was used as a research frame. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In research conclusion, some hypotheses are adopted the same as existing theory, but some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed. Based on this research it is expected to be analysed correlation between foreigners settlement in Korea and communication media like SNS.