Browse > Article
http://dx.doi.org/10.9728/dcs.2015.16.2.283

The Study on the factor influencing to SNS use of Chinese students in Korea  

Nam, Chong-Hoon (Dept. of Masscommunication, Catholic University of Daegu)
Publication Information
Journal of Digital Contents Society / v.16, no.2, 2015 , pp. 283-290 More about this Journal
Abstract
This study focused on SNS use of Chinese students who are studying in Korea. Communication media like SNS is strongly related with socialization of foreigners. Thus, it is expected to verify relationship between current SNS use tendency of Chinese students and their settlement in Korea based on analysis on the factor influencing SNS use of Chines students. For the study on the factor influencing to SNS use of Chinese students in Korea TAM model was used as a research frame. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In research conclusion, some hypotheses are adopted the same as existing theory, but some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed. Based on this research it is expected to be analysed correlation between foreigners settlement in Korea and communication media like SNS.
Keywords
SNS; Chinese student; Perceived easy of use; Perceived usefulness; Intention to use;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Agarwal, R., & Prasad, J.(1997). "The Role of Innovation Characteristics and Perceived Voluntariness inthe Acceptance of Information Technologies," Decision Sciences, 28(3), 557-582.   DOI   ScienceOn
2 Ajzen, I.(1991). "The Theory of Planned Behavior Organizational Behavior and Human Decision Processes," 50, 179-211.   DOI
3 Ajzen, I., & Fishbein, M.(1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
4 Boyd, D. M., & Ellison, N. B.(2008). Social Network Sites: Definition, History, and Scholarship. Journal Of Computer-Mediated Communication, 13(1), 210-230.   DOI
5 CNNIC. (2011). he Statistical Report on the InternetDevelopment in China
6 Davis, F. D.(1986). Technology acceptance model forempirically testing new end-user information systems: Theory and results, Doctoral Dissertation. Massachusetts Institute of Technology.
7 Davis, F. D.(1989). Perceived usefulness, perceivedease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 13(3), 319-9.   DOI   ScienceOn
8 Iresearch. (2012). hina SNS and Microblog User's Behavior Research 2011-2012
9 Korean Statistical Information Service (2010). [Online]. Available: http://kosis.kr [2011, March 23].
10 Lee, E., Lee, L. & Jang, J. (2011). Internet for the Internationals: Effects of Internet Use Motivationson International Students' College Adjustment. Cyberpsychology, Behavior and Social Networking, 14(7-8): 433-437.   DOI   ScienceOn
11 Venkatesh, V.(1999). Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation. MIS Quarterly, 23(3), 319-340.
12 (2000).Determinants of Perceived Ease of Use: Integratingcontrol, Intrinsic Motitation, and Emotion into the Technology Acceptance Model. Information Systems Research, 11(4), 342-365.   DOI   ScienceOn
13 Venkatesh, V., & Davis, F. D.(2000). A TheoreticalExtension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204.   DOI   ScienceOn
14 Xu, X. & Seo, C. (2011). SNS Utilization of Chinese Students in Korea. Industrial Economy Research. 24 (2): 1149-1167.
15 Yan, K. & Berliner, D. (2011). An Examination of Individual Level Factors in Stress and Coping Processes: Perspectives of Chinese International Students in the United States. Journal of College Student Development. 52(5):523-542.   DOI
16 Yang, Ting & Seo Sang-Ho. (2013). An Exploratory Study on the Relationship between SNS and Socialization Progress of Chinese College Students in Korea. Korea China Social Science Study, 11-2(27).