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http://dx.doi.org/10.5859/KAIS.2016.25.3.91

Knowledge Contributors' Intrinsic and Extrinsic Motivation on Social Connectedness and Satisfaction  

Park, Sora (Dept. of Business Administration, Jeju National University)
Kang, Jaejung (Dept. of Business Administration, Jeju National University)
Publication Information
The Journal of Information Systems / v.25, no.3, 2016 , pp. 91-116 More about this Journal
Abstract
Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.
Keywords
Knowledge Contribution; Virtual Communities; Self-Determination Theory; Social Connectedness; Motivation;
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Times Cited By KSCI : 1  (Citation Analysis)
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