For the last decade, some leading groups of corporations in Korea have integrated and managed their Information Systems(IS) functions. Each group established a separate System Management(SM) company to manage the IS and tried to get a synergy effect from the integration. These attempts, however, were not initiated by any one company. Rather they were group efforts. Moreover, the previous measuring tools evaluated IS with the scope of technical performance or quantitative user satisfaction using an absolute scale. Obscure criteria were used in an attempt to present improvements in IS function which were qualitatively weak. This study evaluates whether integration has been efficient and successful. For this purpose, we evaluate the performance efficiency of IS functions with Data Envelopment Analysis(DEA) methodology. In comparison with prior methods, DEA presents the rate of relative efficiency, the efficiency frontier for improving inefficiency, the degree of improvement(slack), and the guideline to construct any benchmark(reference set). For our DEA evaluation, this study selected a leading group of 23 companies in Korea. Our experimental results are as follows. First, efficiency was rated low on average. It also demonstrates that the motivation of performance efficiency of IS functions is deficient. Second, the result of the test to find the existence of economy of scale and scope shows that the growth of an organization and industrial characteristics do not affect IS performance efficiency from the perspective of user satisfaction. Finally, the comparison with other evaluation approaches informs us that DEA can be a complementary evaluation method which supports other measuring tools.

This paper examines internet shopping mall members' relationship quality and its antecedents variables. For this purpose, five types of membership customers' perceived variables, including convenience, product assortment, product information, shopping mall design, and service quality are proposed to affect customer satisfaction and consequently relationship quality. This study, which used data from customers of membership internet shopping malls, showed satisfactory data-fit to the proposed model and except product information hypothesis, supported all of research hypotheses. Also four types of membership customers' perceived variables(convenience, product assortment, shopping mall design, and service quality) take significant effect on customer satisfaction, and the satisfaction in turn have influence on relationship quality.

This paper examines the role of distance learning self-efficacy, belief in one's capabilities of using a system in the accomplishment of web-based distance learning, in predicting user intention to use and performance of distance learning system. It used self-efficacy theory and technology acceptance model(TAM) to build a model that predicts relationships between antecedents to students' distance learning self-efficacy assessments and their behavioral and attitudinal consequences. The model was tested using LISREL analysis on the sample of 250 students who have worked with the Distance Learning System. The results indicated partial support for the conceptual model. In accordance with TAM, perceived usefulness had strong direct effects on intention to use and performance, while perceived ease of use had both direct and indirect effects on intention to use, but not performance. Distance learning self-efficacy had only direct effect on perceived ease of use to use. Computer experience was found to have a strong positive effect on distance learning self-efficacy, and computer anxiety had a negative effect on distance learning self-efficacy. Implications of these findings are discussed for researchers and practitioners.

In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management(CRM) techniques and personalized recommendation lists generation. The second part illustrates Web merchandising methods utilizing data mining techniques, such as association and sequential pattern mining. We expect that our Web marketing and merchandising methods will both provide a currently operating Internet shopping mall with more selling opportunities and give more useful product information to customers.

As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

The past research have suggested that the Inter-Organizational E-Commerce based on the Inter-Organizational Systems(IOSs) has direct impact on the Inter-Organizational Relationships(IORs) in general. Considering the importance of this issue, however, few empirical research have been conducted. The objective of this study is to examine the impact of the level of Inter-Organizational E-Commerce on the performance of IORs in particular. Reviewing the literature, we suggested a research model and developed ten hypotheses to be tested. We conducted a survey and collected data from 125 companies which were using. EDI systems. The data were analyzed using LISREL 8.30. The major findings are: (1) The volume of E-Commerce has a positive impact on the commitment of trading partners. (2) High quality of information sharing and high degree of standardization improve the trust and the commitment between trading parties. (3) The trust and the commitment are critical precedent variables of cooperation. (4) The more partners cooperate each other, the more transaction cost will be reduced and as a result, the more financial performance will improve. A discussion on the result of the hypotheses test is followed by a discussion on the academic and practical implications of this study.

This research focuses on the IS development methodology as an object of innovation in an IS organization. It has two main research objectives. It was intended to understand the critical affecting factors which have an effect on the processing of each level in the dynamic and evolving innovation process. There are two levels of innovation process: initiation and implementation. It was also intended to understand the performance of IS organizational innovation. We found three main results by the LISREL analysis. First, main factors affecting initiation level of innovation are innovative tendency of IS members, communication level of IS organization, existence of champion manager, IS performance gap, executive supporting to IS, and relative advantage of IS development methodology. At the implementation level, it was understood that the existence of champion manager, executive support, and relative advantage of IS development methodology were the main factors promoting to use the innovation, and the complexity of innovation was a negative factor adopting the usage of innovation. Second, the quality of the previous level in the gradual innovation activities gives very notable affection to the continuous next level. Finally, it was found that the qualitative performance like the documentation, collaborative team approach, IS developer's awareness and ability corresponding to their task and so on was improved due to the IS organizational innovation. This research provides the standard framework for the IS organizational innovation in a structural way. In the practical aspect, it may be used as the principle for introducing and using the IS development methodology.

In this study, we newly classify services and service products in EC into Mass Service, Interactive Service, Ordering Service, and Professional Service. For classification, five selected variables and two factorized dimensions such as 1) ease of on-line interaction and 2) needs of on-line interactions are used. On the result of classification, we investigate the relationships with customer purchase intentions in EC. For this purpose, customer surveys were conducted on the respondent groups who are known to be frequent purchasers in EC and have advanced knowledge on services and service products. The survey is analyzed by statistical methods such as factor score plot, cluster analysis, analysis of variance, etc.

Recently, Internet banking becomes a major trend in the financial marketplace. However, there are few researches to investigate relationship between factors influencing user's intention to use the Internet banking service. Therefore, this paper is aimed at analyzing the Internet banking service user's intention to use empirically. Our research framework is basically based on TAM(Technology Acceptance Model) proposed by Davis(1989). Empirical results using path analysis revealed that experience has a direct relationship with intention to use, while those three factors like perceived risk, self-efficacy, technical support indirectly affect intention to use.

Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.