As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).