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Classification Framework for Services and Service Products in Electronic Commerce  

Cho, Sung-Eui (고려대학교 기업경영연구원)
Park, Kwang-Tae (고려대학교 경영학과)
Publication Information
Asia pacific journal of information systems / v.12, no.3, 2002 , pp. 169-189 More about this Journal
Abstract
In this study, we newly classify services and service products in EC into Mass Service, Interactive Service, Ordering Service, and Professional Service. For classification, five selected variables and two factorized dimensions such as 1) ease of on-line interaction and 2) needs of on-line interactions are used. On the result of classification, we investigate the relationships with customer purchase intentions in EC. For this purpose, customer surveys were conducted on the respondent groups who are known to be frequent purchasers in EC and have advanced knowledge on services and service products. The survey is analyzed by statistical methods such as factor score plot, cluster analysis, analysis of variance, etc.
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