In recent years, the market for online computer games has become an important part in the entertainment industry. New online games have been introduced every month and the numbers of game players who are playing online games have grown rapidly. However, only a few online games have been successful in making a good profit among many online games. Why are most players playing only a few online games repeatedly? To answer the question, this research focuses on the customer loyalty and their optimal experience(flow) in playing specific online games. This research hypothesizes that customer loyalty for specific online game can be increased by customers' optimal experience(flow) in playing it, and they would feel optimal experience because of mechanic and social interaction in online games. In order to validate the hypothesis, this research analyzes online survey data of players of various online games. According to this survey results, players' optimal experience is affected by their mechanic interaction between a player and an online game system, and their social interaction with other players who participated in the online game. And their optimal experience during playing the online game affects the degree of customer loyalty to the game. This paper ends with conclusions of the survey results and study limits.

Recently, knowledge management becomes a core management tool for efficient and effective organizations. However, there are little known researches on measuring knowledge management level. The objective of this paper is to develop a process capability model for knowledge management of an organization. We developed 5 stage process capability model for knowledge management. The 1st stage is the initial stage where no significant knowledge management activity is performed. The 2nd stage is the performed stage where planning and tracking activities are performed on organization level. The 3rd stage is the established, and the 4th stage is the predictable stage where processes and results of knowledge management can be predictable. Final stage is the optimizing stage where knowledge management process is continuously improved at an organizational level. We surveyed 37 korean companies to test the validity of the proposed stage model. Statistical tests show that the developed stage model of knowledge management is valid and sound in general conditions. The result of this study on process capability model can be a solid stepping stone for future works in this area.

The purpose of this research is to develop a webcasting site evaluation model, to estimate the relative importance of factors affecting the performance of webcasting sites, and to derive the CSFs of the sites. Evaluation model consists of 6 first-level evaluation factors and 23 second-level evaluation factors. This study compares the evaluation scores of website with those of the customer satisfaction. We inspect seven hypotheses. Hypothesis)(H1) tests correlation of the evaluation scores of website and those of the customer satisfaction. Hypothesis2(H2)$\sim$Hypothesis7(H7) tests if 6 first-level factors(planning, program & form, design, technology, interface, content) have an impact on customer satisfaction. In order to test the hypotheses, correlation analysis and regression analysis are performed. As a result of empirical tests, all Hypotheses$(H1){\sim}H7)$ are accepted and its implications are discussed.

The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

Like other communication networks, the Internet is establishing and reinforcing connections between market participants. By adapting to these networks, market participants are able to obtain the power of network to create new benefits in on-line markets. In this paper, we develop three stage non-cooperative game models to analyze the community related business market in electronic commerce where network externalities are present. It is found that, regardless of its market share, individual firm in a market tends to favor a community network. The analysis also shows there exist some possibilities that these community networks can trap the market in an inferior state when better alternatives are available to yield greater social welfare.

The objective of research is to find out exogenous variables that influence the usage and performance EDI in the Korea firms. Specifically the goals of this research are; (1) to examine relationships between exogenous variables, such as management, technology, inter-firm relationship characteristics, and EDI performance, and (2) to measure EDI volume, EDI diversity, EDI depth among Korea firms. The questionnaire consists of two versions; One for the EDI system managers and the other for the EDI users. The analysis of this study is designed as cross level to examine the causal relationship among variables in different analysis level. The reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that education level, IS growth, trust, support, power are major influential variables on the usage level and performance of EDI. Especially, persuasive power turned out to be more important than coercive power, and technical financial support from organizations was also found to be a significant variables.

This paper presents an analysis of Korean middle managers' decision-making processes. The sample included the observations of decisions made by 17 groups with 5 to 7 members each. The 5 hour-long, in average, decision processes were analysed by a modified system of Fisher's(1970) Interaction Process Analysis. The results showed that Korean managers followed alternative-focused decision processes, as opposite to value-focused ones. That is, the decision-making groups showed a strong trend to elaborate on alternative generation and evaluation right after the situation analysis. They tended to discuss the objectives of decision and relevant criteria only to resolve conflicts arisen during the evaluation process of alternatives. The analysis also showed that a decision proposition was more frequently followed by negative responses than positive ones and by interpretative evaluations than substantiative ones. The lessons from this study suggest a direction for the development of group decision support systems tailored for Korean cultural characteristics. This study is also meaningful as the first observation and empirical analysis of Korean middle managers' decision-making processes.

In this paper, an adaptive workflow management system, called K-WFMS, is proposed. The K-WFMS integrates database system and knowledge-based system to automate business processes that are executed with complex and various business rules such as task scheduling, role resolution, and exception handling rules. The K-WFMS is adaptable in the sense that it allows its users to change workflow schema in the course of workflow execution as well as it provides rule-based modeling constructs to handle predictable exceptions during workflow modeling. The overall architecture and implementation of K-WFMS are explained, and the change propagation mechanism to maintain validity of workflow model is suggested.

Despite many numbers of studies in Technology Acceptance Model(TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation(spreadsheet) and Internet(WWW) usage. Study findings include that 1) social influence has a direct impact on the usage of spreadsheet, but not on Internet(WWW) usage, and 2) social influence has a stronger indirect impact on IS use through perceived ease of use than through perceived usefulness(for both Internet and spreadsheet).

A growing number of firms are competitively entering into e-business because they see the high potential of e-business growth as an opportunity. The positive expectation of e-business market leads most firms to go into e-business, but it is not clarified what kinds of benefits firms gain through e-business. In this paper, we examine whether firms' economic benefits are related to e-business activities. For this purpose, we employ event study methodology and assess the cumulative abnormal returns for 782 e-business initiatives made by firms listed in Korean capital markets. The well-known "Dot Com Effect" is empirically verified through this study. The results of this study indicate that the e-business potential is highly evaluated in the capital market, and e-business firms are expected to create significant benefits in the future period.