• Title/Summary/Keyword: perceived ease of use

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Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones (스마트폰 기반 멀티미디어서비스에 있어서 지각된 즐거움과 지각된 위험이 수용의도에 미치는 영향)

  • Jeong, Yoon Jeong;Choi, Il Young;Xiang, Jun Yong;Moon, Hyun Sil;Kim, Jae Kyeong
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.243-256
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    • 2013
  • Recently, due to the proliferation of smartphones, users of mobile multimedia services which are based on wireless internet without constraint of the time and places are significantly increased. In this study, considering the characteristics of mobile multimedia and the user behavior, we analyse the factors which have an effect on the behavioral intention to use the mobile multimedia services. For this purpose, we use the model which is based on Technology Accepted Model (TAM) and add two constructs; the perceived enjoyment and the perceived risk. A survey data for 280 students at the K cyber university is used for statistical analysis As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the mobile multimedia services and contribute to the development of strategy for them.

A Study on the Factors Affecting the Adoption of Cloud Computing Service:Focused on the Technology Acceptance Model(TAM) and Resistance (개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구:기술수용모형(TAM)과 저항을 중심으로)

  • Park, Yoonseo;Kim, Yongsik
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.1-23
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    • 2013
  • This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

A Study on the Apple Watch Satisfaction and Continuous Use Intention : Evidence from the Chinese Market (애플워치 만족도와 지속적 사용의도에 대한 실증연구 : 중국시장을 중심으로)

  • Ruan, Jing-kun;Song, Hyo-jung;Kim, Tae-ha
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.73-93
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    • 2023
  • This study provides a prospect for the fast growing the smartwatch market by investigating the relationship between the satisfaction and the continuous use intention of Apple watch users, as well as the factors influencing their satisfaction. Based on the TAM, this study uses system quality, information quality, and self-efficacy as independent variables, perceived usefulness, perceived ease of use, and satisfaction as mediators, and continuous use intention as the dependent variable. We analyze the data of 256 individuals who completed an online survey with SPSS 26.0 and AMOS 26.0 software. This study conducts several tests and analyses to empirically evaluate the data including reliability analysis, factor analysis, feasibility analysis, path analysis, hypothesis verification, and mediation analysis. Our results investigate which factors may influence consumers' intention to continuously using Apple Watch devices in the future. In summary, satisfaction has a positive effect on the intention to continuously use smartwatchs. Perceived usefulness and perceived ease of use have a positive effect on satisfaction. Among the three factors (system quality, information quality, and self-efficacy), only self-efficacy has no significant impact on perceived usefulness but had a positive effect on perceived ease of use. In addition, system quality and information quality positively affect perceived usefulness, perceived ease of use, satisfaction, and continuous intention to use an Apple Watch. Taking the Apple Watch as the subject of our research topic, this study provides theoretical value by exploring the impact of user's satisfaction with their smartwatch on their continuous usage intention. This study further explains the influence of system quality, information quality, and self-efficacy on user satisfaction. Additionally, this research offers valuable insight to practitioners by confirming that information quality, system quality, and self-efficacy are important features for enhancing satisfactory user experiences which in turn may increase users' intention to continued using smartwatches.

A Study on User Willingness of Intelligent Music Platform Based on TAM Model

  • Li, Jingrong
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.10
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    • pp.43-50
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    • 2020
  • In this paper, we propose to study the factors affecting the user's intention to use smart music platform, and on the basis of studying the impact of service quality on the user's intention to use, such as perceived usability, perceived ease, perceived entertainment and perceived cost, respectively. Based on this, the impact factors model on the usage intention of smart music platform users was presented, and 398 questionnaires were collected through a survey of university students majoring in Chinese music, and the collected data were obtained by conducting frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and structural equation model analysis using spss20.0 and amos20.0. The results show that: Quality of service has a positive effect on perceived usefulness, perceived ease of use, perceived entertainment and perceived cost. A study found that perceived usefulness, perceived ease of use, and perceived entertainment have a positive effect on users' intention of use and perceived cost has a negative effect on their intention of use. Through this conclusion, the entrepreneur presented an important meaning in promoting sustainable development of smart music platforms by improving the operation and profit model of smart music platforms.

A Study on Factors Affecting the Relationship between User's Organizational Citizenship Behaviors and Intention of ERP Extension Usage: Focusing on the Mediating Effects of Absorptive Capacity and Perceived Usefulness (ERP 사용자의 조직시민행동과 확장이용의도 간의 관계에 영향을 미치는 요인에 관한 연구: 흡수역량과 지각된 유용성의 매개효과를 중심으로)

  • Hong, Gwang-Pyo;Song, Jung-Su;Jang, Gil-Sang
    • The Journal of Information Systems
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    • v.20 no.1
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    • pp.75-105
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    • 2011
  • This study is an empirical study on the relationships among organizational citizenship behaviors, absorptive capacity, performance of using ERP(perceived ease of use, perceived usefulness, and intention of ERP extension usage). In particular, mediating effect of absorptive capacity and perceived usefulness is empirically analysed to find causes and impacts among these variables. In order to achieve the goals of this study, research models were proposed and hypothesis were drawn to test on the basis of previous studies. A survey was conducted to the members of the seven organizations such as manufacturers, distributors and service industry. The survey questionnaires were sent to 400 people and 304 of them were returned. This data was analyzed with SPSS 12.0 and AMOS 5.0. The study results are as follows. There were no direct effects of the organizational citizenship behaviors on the performance of using ERP. The organizational citizenship behaviors had a positive effects on the absorptive capacity. The absorptive capacity had also a positive effect on the performance of using ERP and the perceived ease of use. The perceived ease of use had a positive effect on the perceived usefulness and the intention of ERP extension usage. Futhermore, the perceived usefulness had a positive effect on the intention of ERP extension usage. In addition, there was a full mediating effect of the absorptive capacity on between the organizational citizenship behaviors and the performance of using ERP. The perceived usefulness had a partial mediating effect on between the perceived ease of use and the intention of ERP extension usage.

An Empirical Study on the Intention to Reuse Computational Science and Engineering Platforms: A Case Study of EDISON

  • On, Noori;Ryu, Gi-Myeong;Koh, Myoung-Ju;Lee, Jongsuk Ruth;Kim, Nam-Gyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.8
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    • pp.3437-3456
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    • 2020
  • The computational science and engineering field, which combines basic science and computing technology, has emerged as a third scientific methodology, following theories and experiments. This study aimed to identify factors and relationships that affect the continued use of the computational science and engineering (CSE) platform for its successful operation, utilization, and diffusion. To that end, the quality factors of the platform were derived by combining the information system success model and the technology acceptance model. These factors affected user satisfaction and intention to reuse through users' perceived usefulness and perceived ease of use of the platform. An empirical analysis was conducted through a questionnaire survey of 373 users of the EDISON platform, a representative CSE platform in Korea. The results revealed that all quality factors have a positive influence on perceived usefulness and perceived ease of use. Specifically, information quality has a significant influence on perceived ease of use, and system quality has a significant influence on perceived usefulness. Perceived ease of use has a greater impact on user satisfaction than perceived usefulness, and satisfaction affects intention to reuse. The results can contribute to the development of CSE platforms and the development strategy to expand the number of users.

An Empirical Study on the Factors Influencing the Acceptance of SmartWork (스마트워크 수용 영향요인에 관한 실증연구)

  • Kang, Moon-Seog;Jung, Chul-Ho;Chung, Young-Soo
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.19-41
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    • 2013
  • The primary purpose of this study is to identify the influencing factors on the acceptance behavior of user in smartwork. For this purpose, a research model and hypotheses are developed based on relevant literature reviews. The data have been collected from 320 potential users and respondents were employee of Daejeon and Chungnam region. The results of hypotheses testing through covariance structural model analysis are summarized as follows. First, individual innovativeness has positive influence upon perceived ease of use and acceptance intention of smartwork, and self efficacy has positive influence upon perceived ease of use. Second, subjective norm of social influence has positive influence upon perceived ease of use and image has positive influence upon perceived ease of use and perceived usefulness. Third, number of exception of task characteristics has positive influence upon perceived ease of use and autonomy has positive influence upon perceived usefulness. Lastly, perceived ease of use has positive effect on the perceived usefulness and acceptance intention, and perceived usefulness positively related to acceptance intention in smartwork. Based on the findings, this study ends with theoretical and practical implications, as well as limitations and future research directions.

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A Study on the Factors Influencing Mobile Service Usage (모바일 서비스 사용의 영향 요인에 관한 연구)

  • Moon Hyun-Pil;Ok Seok-Jae
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.133-154
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    • 2005
  • The objective of this study is to find the factors influencing the use of mobile service. We extracted critical study variables according to literature reviews about adoption of information systems, those under the internet environment and mobile internet adoption for theoretical foundation. TAM suggested by Davis(1985) has explained the acceptance mechanism with the following constructs: perceived usefulness, perceived ease of use, attitude toward use, behavioral intention and actual usage. After studying prior literature reviews, this study investigated the group of people using mobile services. The result of study claims that it has same results with previous TAM, especially between personal innovativeness and attitude toward use have strong statistical relations. On the other hand, there haven't been any statistical relations between perceived ease of use and perceived usefulness and between perceived usefulness and behavioral intention, either. In conclusion, use of mobile service can be promoted by developing various kinds of mobile service, designing device and interface to use mobile service more convenience and familiar, stimulating user's innovative characters and recognizing mobile service more useful in real life.

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A Study on the Influencing Factors of Fashion Beauty Magazine Curation Service Usage Intention: Focused on the Extended Technology Acceptance Model (패션뷰티 매거진 큐레이션 서비스 이용의도 영향요인: 확장된 기술수용모델을 중심으로)

  • Lee, JongSook
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.373-381
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    • 2021
  • This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.

A Study of Factors Influencing the Intention to Use Smartphone (스마트폰 사용 의도에 영향을 미치는 요인 연구)

  • Lee, Moon-Bong
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.4
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    • pp.139-149
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    • 2011
  • Smartphone is a new information technology that converges PDA into a mobile phone. Based on the Technology Acceptance Model, this study examines factors influencing the intention to use smartphone. Independent variables of this research are composed of the subjective norm, innovativeness, perceived usefulness, perceived ease of use, perceived enjoyment, cost relevance. Questionnaires are collected from 289 students who are using a smartphone. The results are following: first, the subjective norm, innovativeness, perceived usefulness, the perceived enjoyment, and cost relevance have positive effect on the intention to use smartphone, but the perceived ease of use has not. Second, the perceived enjoyment is found to be the strongest predictor of the intention to use.