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http://dx.doi.org/10.14400/JDC.2021.19.4.373

A Study on the Influencing Factors of Fashion Beauty Magazine Curation Service Usage Intention: Focused on the Extended Technology Acceptance Model  

Lee, JongSook (Division of Beauty Design, Sungkyul University)
Publication Information
Journal of Digital Convergence / v.19, no.4, 2021 , pp. 373-381 More about this Journal
Abstract
This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.
Keywords
Technology self-efficacy; Perceived value; Fashion beauty magazine; Curation service; Use intention;
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