Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones
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Jeong, Yoon Jeong
(경희대학교 경영대학 & 경영연구원)
Choi, Il Young (경희대학교 무용학부) Xiang, Jun Yong (경희대학교 경영대학 & 경영연구원) Moon, Hyun Sil (경희대학교 경영대학 & 경영연구원) Kim, Jae Kyeong (경희대학교 경영대학 & 경영연구원) |
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