• Title/Summary/Keyword: network orientation

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A Study on Intention to Use and Word-of-mouth for Fashion Social Network Service (패션 소셜네트워크(SNS) 사용의도 및 구전의도에 관한 연구 -의복쇼핑성향, 혁신제품태도와 유행선도력의 영향을 중심으로-)

  • Park, Ji-Young;Chung, Sung-Jee;Jeon, Yang-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.1
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    • pp.36-45
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    • 2012
  • This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, $x^2$ analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. $x^2$ analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.

Factors Influencing Social and Economic Performance of Social Enterprises (사회적기업의 사회적·경제적 성과에 미치는 영향요인: 사회적미션, 고객지향성, 사회적네트워크, 비즈니스모델)

  • Kim, Hyeong-Min
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.1-9
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    • 2021
  • The purpose of this study is to present the necessary success strategies for the social economy ecosystem and social enterprise stakeholders by empirically examining the structural relationship of factors that affect the sustainable dual performance of social enterprises. Through previous studies, hypotheses and research models were established for the performance factors of social enterprises, and hypothesis testing was performed using PLS-Structural Equation Modeling on 92 sample data collected from the survey. As a result of the analysis, it was found that the social mission, customer orientation, and social network set as performance factors all had a significant positive (+) effect on social performance. In addition, social performance had a significant (+) effect on economic performance by mediating customer orientation and social network excluding social mission, and it was found that the business model strengthened this relationship. In addition to the theoretical significance of demonstrating the structural influence of social enterprise performance factors through this study, practical implications can be found in that it suggests factors that social entrepreneurs should focus on for growth and performance creation.

The Relationship between Entrepreneurial Orientation and firm Resilience: The Moderating Effect of Top Management's Network Capability (기업가 지향성과 기업 회복탄력성 간 관계: 최고경영진의 네트워크 역량의 조절 효과)

  • Choi Jae Yoon;Liu Zheng;Kim Tae Joong
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.27-48
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    • 2023
  • The COVID-19 pandemic has highlighted the importance of firm resilience, particularly for small and medium-sized enterprises (SMEs). This study aimed to investigate the concept of SME resilience, the role of entrepreneurial orientation in enhancing firm resilience, and the impact of top management networking capability on this relationship. The study defined firm resilience as consisting of adaptation capacity and recovery capacity and conducted a survey of 187 domestic SMEs for empirical verification. The findings indicate that entrepreneurial orientation is a critical factor in enhancing firm resilience. Furthermore, the networking capability of top management may also contribute to firm resilience, but it weakens the relationship between entrepreneurial orientation and firm resilience as a moderating variable. In crisis situations, SMEs tend to rely more strongly on existing networks, rather than engaging in new network to acquire new resources, information, and knowledge, which can hinder their ability to adapt and recover. This study contributes to the further development and understanding of SME resilience, which is essential for enterprises to overcome crises and return to pre-shock levels.

A Convergence study of the Effects of Job-esteem and Empathy on Customer orientation in Nursing students (간호대학생의 직업존중감과 공감 능력이 고객지향성에 미치는 영향의 융복합적 연구)

  • Jeong, Hyun
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.599-607
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    • 2018
  • The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.

A study on the entrepreneurial intention determinants of university students (대학생들의 창업의지 결정요인에 관한 연구)

  • Hong, Jeong-Pyo;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.141-157
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    • 2014
  • This study explored the entrepreneurial intention of university students by empirical study on them and studied the various variables, which have impact on their entrepreneurial intention. The result of examination on the impact factors of each independent variable on entrepreneurial intention was as following. There were significant relation with individual ability in individual characteristics and with safety orientation, autonomy orientation, technology orientation and business orientation in career orientation. The examination result on the impact of entrepreneurial environment on entrepreneurial intention was as following. There was significant relation between individual network and entrepreneurial policy. It was also possible to find that a student, who received entrepreneurial education as one of control variables, has higher entrepreneurial intention than a student who did not receive entrepreneurial education. Especially, business orientation was the most significant factor on entrepreneurial intention among multiple significant variables. Therefore, diverse entrepreneurial education programs should be developed and supplied so that university students can create business idea of own and reinforce the design ability related to the business.

Determining the Orientation of Accelerograph Stations in South Korea using Ambient Noise Data (배경잡음 자료를 이용한 국내 가속도 관측망의 방위각 보정값 측정)

  • Lee, Sang-Jun
    • Journal of the Korean earth science society
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    • v.42 no.2
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    • pp.195-200
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    • 2021
  • Orientation corrections for the total of 268 accelerograph stations of the Korea Meteorological Administration (KMA) were estimated using ambient noise cross-correlation. As this method uses ambient noise data instead of teleseismic waveforms from earthquakes under certain conditions, reliable orientation corrections can be obtained using only two-month long continuous seismic data from dense seismic networks in the Korean peninsula.Three-component continuous data recorded at the 268 accelerograph stations from January to February 2020 were used to estimate orientation corrections. The results are comparable to the previous results obtained from teleseismic waveforms; the overall standard deviations of the orientation corrections are less than 5°. Therefore, orientation corrections for the accelerograph station network can be tracked periodically by the ambient-noise method and the result can be used in various studies using the horizontal-component of acceleration data.

Characterization and influence of shear flow on the surface resistivity and mixing condition on the dispersion quality of multi-walled carbon nanotube/polycarbonate nanocomposites

  • Lee, Young Sil;Yoon, Kwan Han
    • Carbon letters
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    • v.16 no.2
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    • pp.86-92
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    • 2015
  • Multi-walled carbon nanotube (MWCNT)/polycarbonate (PC) nanocomposite was prepared by direct melt mixing to investigate the effect of the shear rate on the surface resistivity of the nanocomposites. In this study, an experiment was carried out to observe the shear induced orientation of the MWCNT in the polymer matrix using a very simple melt flow indexer with various loads. The compression-molded, should be eliminated. MWCNT/PC nanocomposite sample exhibited lower percolation thresholds (at 0.8 vol%) and higher electrical conductivity values than those of samples extruded by capillary and injection molding. Shear induced orientation of MWCNT was observed via scanning electron microscopy, in the direction of flow in a PC matrix during the extrusion process. The surface resistivity rose with increasing shear rate, because of the breakdown of the network junctions between MWCNTs. For real applications such as injection molding and the extrusion process, the amount of the MWCNT in the composite should be carefully selected to adjust the electrical conductivity.

Network Moderating Effects between Social Entrepreneurship and Organizational Performance: Focus on Jeju areas Social Enterprise Workers (사회적기업가 정신과 조직성과간의 네트워크 조절효과: 제주지역 사회적기업 근로자를 대상으로)

  • Kang, MoonSil;Kim, YoonSook
    • Journal of Service Research and Studies
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    • v.6 no.4
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    • pp.15-34
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    • 2016
  • The purpose of this study is to examine the effects of social entrepreneurship on organizational performance and to identify network moderating effects on social entrepreneurship and organizational performance. Data collected from 189 employees working in social enterprises were analyzed by using SPSS 18.0 program. Results are as follows: First, innovativeness, proactiveness, and social value orientation which were sub-factors of social entrepreneurship had positive effects on social performance. Second, proactiveness, risk-taking, and social value orientation which were sub-factors of social entrepreneurship had positive effects on economic performance. Third, the network significantly moderated the effects on innovativeness, proactiveness, social value orientation which were sub-factors of social entrepreneurship, and social performance. Fourth, the network significantly moderated the effects on proactiveness which was a sub-factor of social entrepreneurship, and economic performance. These results exhibited that the social entrepreneurship was effective to increase the organizational performance by activating the network and proposed a useful approach for further studies as an investigation method.

Visual servo control of robots using fuzzy-neural-network (퍼지신경망을 이용한 로보트의 비쥬얼서보제어)

  • 서은택;정진현
    • 제어로봇시스템학회:학술대회논문집
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    • 1994.10a
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    • pp.566-571
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    • 1994
  • This paper presents in image-based visual servo control scheme for tracking a workpiece with a hand-eye coordinated robotic system using the fuzzy-neural-network. The goal is to control the relative position and orientation between the end-effector and a moving workpiece using a single camera mounted on the end-effector of robot manipulator. We developed a fuzzy-neural-network that consists of a network-model fuzzy system and supervised learning rules. Fuzzy-neural-network is applied to approximate the nonlinear mapping which transforms the features and theire change into the desired camera motion. In addition a control strategy for real-time relative motion control based on this approximation is presented. Computer simulation results are illustrated to show the effectiveness of the fuzzy-neural-network method for visual servoing of robot manipulator.

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The Impact of Individual and Organizational Network Characteristics on Organizational Competitiveness: Two-mode Network Analysis and MR-QAP (개인 및 조직 네트워크 특성이 조직경쟁력에 미치는 영향: 이원 네트워크 분석과 MR-QAP 방법론 활용을 중심으로)

  • Boyoung Jung
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.177-193
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    • 2023
  • This study explores the role of organizational culture, job characteristics, and work values and orientation in shaping the competitiveness of a multinational company (MNC) based in Korea. The purpose of the study was to examine the impact of these variables on the competitiveness attributes of the organizational culture profile through MR-QAP analysis. Data were collected from 161 employees in 15 different teams at a Korean automotive company headquartered in Seoul. The results of the study revealed the impact of network characteristics associated with competitive organizational culture on competitiveness. 'found to have a negative effect on competitiveness. Among the organizational culture profiles, social responsibility, supportiveness, innovation, and performance orientation have a significant positive effect on competitive organizational culture, while emphasis on rewards and stability have no significant effect. These findings provide practical implications for understanding the complex dynamics of organizational culture and promoting strategic approaches to enhance organizational competitiveness.